# Mobile apps for enterprise buyers: what AI models recommend, November 2026

Gane Index, November 2026 Edition. Asked as "mobile app marketing platform" and as "mobile app engagement and growth tool", six framings each, to fourteen models with search on, on behalf of an enterprise B2B company. Page: https://www.gane.ai/index/gtm/marketing/mobile-apps/2026-11/enterprise

**Standing:** Braze leads with 60% of first choices; verdict clear leader. 45 first choices across the direct, paraphrase, budget and scale prompts.

## First-choice share

| Rank | Product | Share | Negative rate | Labels |
|---|---|---|---|---|
| 1 | [Braze](https://www.gane.ai/index/gtm/vendors/braze/index.md) | 60% | 15% | 62 |
| 2 | [AppsFlyer](https://www.gane.ai/index/gtm/vendors/appsflyer/index.md) | 7% | 21% | 53 |
| 3 | [CleverTap](https://www.gane.ai/index/gtm/vendors/clevertap/index.md) | 4% | 3% | 29 |
| 4 | [Kochava](https://www.gane.ai/index/gtm/vendors/kochava/index.md) | 4% | 20% | 10 |
| 5 | [OneSignal](https://www.gane.ai/index/gtm/vendors/onesignal/index.md) | 4% | 33% | 12 |
| 6 | [Airship](https://www.gane.ai/index/gtm/vendors/airship/index.md) | 2% | 9% | 35 |
| 7 | [Insider](https://www.gane.ai/index/gtm/vendors/insider/index.md) | 2% | 0% | 15 |
| 8 | [Adjust](https://www.gane.ai/index/gtm/vendors/adjust/index.md) | 2% | 21% | 29 |
| 9 | [MoEngage](https://www.gane.ai/index/gtm/vendors/moengage/index.md) | 2% | 6% | 16 |
| 10 | [Iterable](https://www.gane.ai/index/gtm/vendors/iterable/index.md) | 2% | 7% | 15 |
| 15 | [Salesforce Marketing Cloud](https://www.gane.ai/index/gtm/vendors/salesforce-marketing-cloud/index.md) | 0% | 21% | 24 |
| 16 | [Branch](https://www.gane.ai/index/gtm/vendors/branch/index.md) | 0% | 18% | 17 |

Rank is by share of first choices among all 95 products named; products with the same share are tied, and the order among them carries no meaning. The table lists those with at least 10 labels.

## Each model's first choice on the direct prompt

- Claude Haiku 4.5: Braze, Insider; alternatives Adobe Marketo Engage, Airship, Iterable, Salesforce Marketing Cloud
- GPT-5.4 mini: Braze; alternatives Agentforce Marketing, AppsFlyer, Salesforce Marketing Cloud
- Gemini 3.5 Flash: Braze; alternatives Airship, Amplitude, Branch
- Perplexity Sonar: Braze; alternatives Airship, AppsFlyer, MoEngage, Salesforce Marketing Cloud
- Grok 4.20: Braze; alternatives Adobe Experience Cloud, CleverTap, Insider, Iterable
- Mistral Small: Braze; alternatives AppsFlyer, Insider
- DeepSeek V4 Flash: Braze; alternatives Airship, AppsFlyer, CleverTap, Iterable
- Llama 4 Maverick: Braze; alternatives Adobe Marketo Engage, Airship, AppsFlyer, Attentive
- Qwen 3.7 Flash: AppsFlyer, Braze; alternatives Adjust, Airship
- Kimi K2: Braze; alternatives Adobe Marketo Engage, AppsFlyer, Insider, Salesforce Marketing Cloud
- GLM 4.7 FlashX: Braze; alternatives Adobe Journey Optimizer, AppsFlyer, FoxData, MobileAction
- MiniMax M2.5: Braze, Iterable; alternatives MoEngage, Oracle Marketing Cloud, Salesforce Marketing Cloud
- GPT-6 Luna: AppsFlyer; alternatives Adjust, Branch
- Muse Glimmer 30B: Braze; alternatives Adjust, AppsFlyer

## Sources the answers cite

72 of 84 answers came back with a source list, from 14 of 14 models. Sites named in the most answers:

- g2.com: 37 answers, 74 citations
- gane.ai/index: 25 answers, 28 citations
- appsflyer.com: 19 answers, 38 citations
- guideflow.com: 18 answers, 24 citations
- getapp.com: 17 answers, 28 citations
- braze.com: 16 answers, 39 citations
- airship.com: 13 answers, 24 citations
- mobileappdaily.com: 13 answers, 16 citations

Pages named in the most answers:

- https://gane.ai/index/gtm/marketing/mobile-apps/enterprise (24 answers)
- https://g2.com/categories/mobile-marketing/enterprise (19 answers)
- https://getapp.com/marketing-software/mobile-marketing/org/large-enterprises (12 answers)
- https://mobileappdaily.com/products/best-mobile-marketing-software (12 answers)
- https://g2.com/categories/mobile-marketing (11 answers)
- https://learn.g2.com/best-mobile-marketing-software (10 answers)
- https://braze.com/pricing (9 answers)
- https://guideflow.com/blog/mobile-engagement-software (9 answers)
- https://insiderone.com/mobile-marketing-software (9 answers)
- https://studioliddell.com/news/10-mobile-marketing-apps-for-smarter-growth (9 answers)

## Warned against

- AppsFlyer: 11 of 53 labels negative. "Users report unreliable data, with instances of fake install data and inaccurate reporting" (Mistral Small, negative prompt)
- Braze: 9 of 62 labels negative. "Some AI models recommend avoiding quote-based platforms like Braze, as they use custom enterprise pricing, which can make budgeting difficult." (Llama 4 Maverick, negative prompt)
- Adjust: 6 of 29 labels negative. "Both platforms collect detailed user data for attribution purposes, which carries inherent risks associated with user profiling and data sharing" (GLM 4.7 FlashX, negative prompt)
- AppLovin: 4 of 6 labels negative. "Short-seller allegations of undisclosed related-party dealings; market manipulation concerns | Governance and transparency risks" (DeepSeek V4 Flash, negative prompt)

## Movement since October 2026

Floor: 11 points of share, measured on the calibration repeat.
Same leader: Braze at 60%.

- Braze: 50% to 60%, +10. Inside the floor by 1 point · rank 1 of 95, unchanged.
- AppsFlyer: 12% to 7%, −5. Inside the floor by 6 points · rank 2 of 95, unchanged.
- CleverTap: 0% to 4%, +4. Inside the floor by 7 points · rank 16 → 3 of 95.
- Kochava: 0% to 4%, +4. Inside the floor by 7 points · rank 18 → 4 of 95.
- Salesforce Marketing Cloud: 4% to 0%, −4. Inside the floor by 7 points · rank 8 → 15 of 95.
- Branch: 4% to 0%, −4. Inside the floor by 7 points · rank 5 → 16 of 95.
- Airship: 4% to 2%, −2. Inside the floor by 9 points · rank 3 → 6 of 95.
- Insider: 0% to 2%, +2. Inside the floor by 9 points · rank 19 → 7 of 95.
- MoEngage: 4% to 2%, −2. Inside the floor by 9 points · rank 6 → 9 of 95.
- Iterable: 4% to 2%, −2. Inside the floor by 9 points · rank 4 → 10 of 95.
- OneSignal: 4% to 4%, ±0. Inside the floor by 11 points · rank 7 → 5 of 95.
- Adjust: 2% to 2%, ±0. Inside the floor by 11 points · rank 10 → 8 of 95.

## Record

- Method: https://www.gane.ai/index/gtm/methodology
- License: CC BY 4.0. Cite as Gane Index, November 2026 Edition, www.gane.ai/index/gtm.