# Marketing resource management for small business buyers: what AI models recommend, November 2026

Gane Index, November 2026 Edition. Asked as "marketing resource management platform" and as "marketing planning, budgeting and calendar tool", six framings each, to fourteen models with search on, on behalf of a small B2B company. Added to the November 2026 Edition. Page: https://www.gane.ai/index/gtm/marketing/marketing-resource-management/2026-11/smb

**Standing:** monday.com Work Management leads with 39% of first choices; verdict contested. 57 first choices across the direct, paraphrase, budget and scale prompts.

## First-choice share

| Rank | Product | Share | Negative rate | Labels |
|---|---|---|---|---|
| 1 | [monday.com Work Management](https://www.gane.ai/index/gtm/vendors/monday-com-work-management/index.md) | 39% | 7% | 59 |
| 2 | [ClickUp](https://www.gane.ai/index/gtm/vendors/clickup/index.md) | 21% | 6% | 50 |
| 3 | [Wrike for Marketing](https://www.gane.ai/index/gtm/vendors/wrike-for-marketing/index.md) | 9% | 22% | 41 |
| 4 | [Teamwork.com](https://www.gane.ai/index/gtm/vendors/teamwork-com/index.md) | 7% | 0% | 33 |
| 5 | [Asana](https://www.gane.ai/index/gtm/vendors/asana/index.md) | 5% | 0% | 41 |
| 6 | [CoSchedule Marketing Suite](https://www.gane.ai/index/gtm/vendors/coschedule-marketing-suite/index.md) | 4% | 0% | 15 |
| 7 | [Trello](https://www.gane.ai/index/gtm/vendors/trello/index.md) | 2% | 4% | 23 |
| 8 | [Airtable](https://www.gane.ai/index/gtm/vendors/airtable/index.md) | 2% | 0% | 19 |
| 16 | [HubSpot Marketing Hub](https://www.gane.ai/index/gtm/vendors/hubspot-marketing-hub/index.md) | 0% | 5% | 20 |
| 17 | [Smartsheet](https://www.gane.ai/index/gtm/vendors/smartsheet/index.md) | 0% | 20% | 15 |
| 93 | [MediaValet](https://www.gane.ai/index/gtm/vendors/mediavalet/index.md) | 0% | 80% | 10 |
| 96 | [Adobe Workfront](https://www.gane.ai/index/gtm/vendors/adobe-workfront/index.md) | 0% | 95% | 20 |

Rank is by share of first choices among all 97 products named; products with the same share are tied, and the order among them carries no meaning. The table lists those with at least 10 labels.

## Each model's first choice on the direct prompt

- Claude Haiku 4.5: Wrike for Marketing; alternatives Airtable, Asana, Canto, Trello
- GPT-5.4 mini: Hive; alternatives HubSpot Marketing Hub
- Gemini 3.5 Flash: monday.com Work Management; alternatives Airtable, Asana, ClickUp
- Perplexity Sonar: monday.com Work Management; alternatives Asana, ClickUp, HubSpot Marketing Hub, Trello
- Grok 4.20: monday.com Work Management; alternatives IntelligenceBank, Smartsheet, Wrike for Marketing
- Mistral Small: Wrike for Marketing, monday AI Work Platform; alternatives Airtable, Opal, Scoro
- DeepSeek V4 Flash: monday.com AI Work Platform; alternatives ClickUp, Wrike for Marketing
- Llama 4 Maverick: no first choice
- Qwen 3.7 Flash: Asana, monday.com Work Management; alternatives Airtable, ClickUp, Wrike for Marketing
- Kimi K2: monday.com Work Management; alternatives ClickUp, HubSpot Marketing Hub, Wrike for Marketing
- GLM 4.7 FlashX: ClickUp; alternatives Asana, Wrike for Marketing, monday.com Work Management
- MiniMax M2.5: monday.com Work Management; alternatives ClickUp, HubSpot Marketing Hub, Teamwork.com
- GPT-6 Luna: Asana; alternatives IntelligenceBank, Teamwork.com
- Muse Glimmer 30B: monday.com Work Management; alternatives ClickUp, HubSpot Marketing Hub, Smartsheet

## Sources the answers cite

75 of 84 answers came back with a source list, from 14 of 14 models. Sites named in the most answers:

- g2.com: 47 answers, 77 citations
- teamwork.com: 36 answers, 44 citations
- softwareadvice.com: 28 answers, 46 citations
- thedigitalprojectmanager.com: 24 answers, 27 citations
- capterra.com: 23 answers, 40 citations
- getapp.com: 22 answers, 32 citations
- sourceforge.net: 19 answers, 19 citations
- guideflow.com: 16 answers, 16 citations

Pages named in the most answers:

- https://teamwork.com/blog/marketing-resource-management (33 answers)
- https://thedigitalprojectmanager.com/tools/best-marketing-resource-management-software (21 answers)
- https://g2.com/categories/marketing-resource-management (20 answers)
- https://g2.com/categories/marketing-resource-management/small-business (18 answers)
- https://gane.ai/index/gtm/marketing/marketing-resource-management/smb (15 answers)
- https://sourceforge.net/software/mrm/for-small-business (15 answers)
- https://getapp.com/marketing-software/mrm/org/small-business (14 answers)
- https://rock.so/blog/marketing-planning-software (13 answers)
- https://softwareadvice.com/marketing/mrm-comparison/small-business (13 answers)
- https://blog.ganttpro.com/en/marketing-resource-management-software (12 answers)

## Warned against

- Aprimo: 28 of 30 labels negative. "Full-service MRM platforms (Aprimo, Adobe Campaign) cost $75,000-$300,000+ annually ... overkill for most marketing teams under 100 people" (Claude Haiku 4.5, negative prompt)
- Adobe Workfront: 19 of 20 labels negative. "traditional enterprise Marketing Resource Management (MRM) platforms—like Adobe Workfront or Aprimo—are typically too expensive, overly complex, and bloated" (Gemini 3.5 Flash, direct prompt)
- Adobe Campaign: 9 of 9 labels negative. "Full-service MRM platforms (Aprimo, Adobe Campaign) cost $75,000-$300,000+ annually ... overkill" (Claude Haiku 4.5, negative prompt)
- Wrike for Marketing: 9 of 41 labels negative. "Wrike is flagged in SMB reviews: "Feature overload and complexity - Cluttered and unintuitive interface - Expensive for smaller teams."" (Muse Glimmer 30B, negative prompt)

## Movement since October 2026

Floor: 11 points of share, measured on the calibration repeat.
Same leader: monday.com Work Management at 39%.

- monday.com Work Management: 27% to 39%, +12. Cleared the floor by 1 point · rank 1 of 97, unchanged.
- HubSpot Marketing Hub: 11% to 0%, −11. Inside the floor by 0 points · rank 4 → 16 of 97.
- Wrike for Marketing: 2% to 9%, +7. Inside the floor by 4 points · rank 8 → 3 of 97.
- Teamwork.com: 11% to 7%, −4. Inside the floor by 7 points · rank 3 → 4 of 97.
- Asana: 9% to 5%, −4. Inside the floor by 7 points · rank 5 of 97, unchanged.
- Smartsheet: 2% to 0%, −2. Inside the floor by 9 points · rank 12 → 17 of 97.
- ClickUp: 21% to 21%, ±0. Inside the floor by 11 points · rank 2 of 97, unchanged.
- CoSchedule Marketing Suite: 4% to 4%, ±0. Inside the floor by 11 points · rank 6 of 97, unchanged.
- Trello: 2% to 2%, ±0. Inside the floor by 11 points · rank 10 → 7 of 97.
- Airtable: 2% to 2%, ±0. Inside the floor by 11 points · rank 9 → 8 of 97.
- Bynder: 0% to 0%, ±0. Inside the floor by 11 points · rank 44 → 63 of 97.
- MediaValet: 0% to 0%, ±0. Inside the floor by 11 points · rank 68 → 93 of 97.

## Record

- Method: https://www.gane.ai/index/gtm/methodology
- License: CC BY 4.0. Cite as Gane Index, November 2026 Edition, www.gane.ai/index/gtm.