# Marketing resource management: what AI models recommend, November 2026

Gane Index, November 2026 Edition. Asked as "marketing resource management platform" and as "marketing planning, budgeting and calendar tool", six framings each, to fourteen models with search on, on behalf of a mid-market B2B company. Added to the November 2026 Edition. Page: https://www.gane.ai/index/gtm/marketing/marketing-resource-management/2026-11

**Standing:** monday.com Work Management leads with 19% of first choices; verdict contested. 52 first choices across the direct, paraphrase, budget and scale prompts.

## First-choice share

| Rank | Product | Share | Negative rate | Labels |
|---|---|---|---|---|
| 1 | [monday.com Work Management](https://www.gane.ai/index/gtm/vendors/monday-com-work-management/index.md) | 19% | 9% | 53 |
| 2 | [Wrike for Marketing](https://www.gane.ai/index/gtm/vendors/wrike-for-marketing/index.md) | 17% | 11% | 47 |
| 3 | [ClickUp](https://www.gane.ai/index/gtm/vendors/clickup/index.md) | 15% | 9% | 22 |
| 4 | [Asana](https://www.gane.ai/index/gtm/vendors/asana/index.md) | 6% | 17% | 35 |
| 5 | [Teamwork.com](https://www.gane.ai/index/gtm/vendors/teamwork-com/index.md) | 6% | 7% | 14 |
| 6 | [HubSpot Marketing Hub](https://www.gane.ai/index/gtm/vendors/hubspot-marketing-hub/index.md) | 6% | 17% | 12 |
| 8 | [Marmind](https://www.gane.ai/index/gtm/vendors/marmind/index.md) | 4% | 17% | 18 |
| 9 | [Uptempo](https://www.gane.ai/index/gtm/vendors/uptempo/index.md) | 4% | 32% | 25 |
| 10 | [Teamhood](https://www.gane.ai/index/gtm/vendors/teamhood/index.md) | 2% | 10% | 10 |
| 11 | [Aprimo](https://www.gane.ai/index/gtm/vendors/aprimo/index.md) | 2% | 42% | 38 |
| 19 | [Smartsheet](https://www.gane.ai/index/gtm/vendors/smartsheet/index.md) | 0% | 10% | 21 |
| 20 | [IntelligenceBank](https://www.gane.ai/index/gtm/vendors/intelligencebank/index.md) | 0% | 5% | 19 |

Rank is by share of first choices among all 125 products named; products with the same share are tied, and the order among them carries no meaning. The table lists those with at least 10 labels.

## Each model's first choice on the direct prompt

- Claude Haiku 4.5: ClickUp; alternatives Adobe Marketo Engage, HubSpot Marketing Hub
- GPT-5.4 mini: Asana; alternatives Ansira, Aprimo, Wrike for Marketing, monday.com Work Management
- Gemini 3.5 Flash: Wrike for Marketing; alternatives Asana, Optimizely Content Marketing Platform, Smartsheet, monday.com Work Management
- Perplexity Sonar: HubSpot Marketing Hub; alternatives Adobe Marketo Engage, Oracle Eloqua, Salesforce Marketing Cloud Account Engagement, Wrike for Marketing
- Grok 4.20: monday.com Work Management; alternatives Asana, Smartsheet, Wrike for Marketing
- Mistral Small: Aprimo, SAS Customer Intelligence 360; alternatives IntelligenceBank, SAP Marketing Cloud
- DeepSeek V4 Flash: Wrike for Marketing; alternatives IntelligenceBank, Smartsheet, monday.com Work Management
- Llama 4 Maverick: no first choice
- Qwen 3.7 Flash: Akili; alternatives HubSpot Marketing Hub, Smartsheet, monday.com Work Management
- Kimi K2: HubSpot Marketing Hub; alternatives Aprimo, IntelligenceBank
- GLM 4.7 FlashX: Wrike for Marketing, monday.com AI Work Platform; alternatives IntelligenceBank, Marmind
- MiniMax M2.5: HubSpot Marketing Hub; alternatives Adobe Marketo Engage, IntelligenceBank, Salesforce Marketing Cloud Account Engagement, monday.com Work Management
- GPT-6 Luna: Wrike for Marketing; alternatives Aprimo, Uptempo
- Muse Glimmer 30B: Wrike for Marketing, monday AI Work Platform, monday.com Work Management; alternatives Aprimo, BrandMaker

## Sources the answers cite

73 of 84 answers came back with a source list, from 14 of 14 models. Sites named in the most answers:

- g2.com: 47 answers, 72 citations
- softwareadvice.com: 28 answers, 31 citations
- teamwork.com: 26 answers, 27 citations
- getapp.com: 23 answers, 35 citations
- thecmo.com: 17 answers, 18 citations
- sourceforge.net: 17 answers, 17 citations
- blog.ganttpro.com: 16 answers, 17 citations
- guideflow.com: 15 answers, 16 citations

Pages named in the most answers:

- https://g2.com/categories/marketing-resource-management (35 answers)
- https://teamwork.com/blog/marketing-resource-management (24 answers)
- https://softwareadvice.com/marketing/mrm-comparison (16 answers)
- https://blog.ganttpro.com/en/marketing-resource-management-software (15 answers)
- https://thedigitalprojectmanager.com/tools/best-marketing-resource-management-software (13 answers)
- https://workwithopal.com/about/blog/what-is-the-best-marketing-resource-management-software-2026-guide (13 answers)
- https://getapp.com/marketing-software/mrm (12 answers)
- https://soku.ai/blog/marketing-resource-management-software (12 answers)
- https://darwinapps.com/blog/best-marketing-resource-management-software-mid-market (11 answers)
- https://marketful.com/best-marketing-resource-management-software (11 answers)

## Warned against

- Aprimo: 16 of 38 labels negative. "Frequently flagged as one to avoid or be very cautious about... Best avoided unless you have robust IT/resources" (Grok 4.20, negative prompt)
- Adobe Workfront: 15 of 26 labels negative. "several marketing resource management platforms that should be avoided or approached with caution... Adobe Workfront" (Llama 4 Maverick, negative prompt)
- Trello: 8 of 12 labels negative. "trying to force these to function as your MRM leads to "tool sprawl."" (Kimi K2, negative prompt)
- Wrike for Marketing: 5 of 47 labels negative. "criticized for various reasons, such as high risk of scope creep and implementation failure" (Llama 4 Maverick, negative prompt)

## Movement since October 2026

Floor: 11 points of share, measured on the calibration repeat.
New leader: Wrike for Marketing (24%) to monday.com Work Management (19%). Margin 2 points, within noise.

- Wrike for Marketing: 24% to 17%, −7. Inside the floor by 4 points · rank 1 → 2 of 125.
- monday.com Work Management: 13% to 19%, +6. Inside the floor by 5 points · rank 2 → 1 of 125.
- Smartsheet: 4% to 0%, −4. Inside the floor by 7 points · rank 8 → 19 of 125.
- Teamwork.com: 9% to 6%, −3. Inside the floor by 8 points · rank 4 → 5 of 125.
- Uptempo: 7% to 4%, −3. Inside the floor by 8 points · rank 5 → 9 of 125.
- ClickUp: 13% to 15%, +2. Inside the floor by 9 points · rank 3 of 125, unchanged.
- Asana: 4% to 6%, +2. Inside the floor by 9 points · rank 6 → 4 of 125.
- HubSpot Marketing Hub: 4% to 6%, +2. Inside the floor by 9 points · rank 7 → 6 of 125.
- Teamhood: 0% to 2%, +2. Inside the floor by 9 points · rank 55 → 10 of 125.
- Screendragon: 2% to 0%, −2. Inside the floor by 9 points · rank 10 → 47 of 125.
- Marmind: 4% to 4%, ±0. Inside the floor by 11 points · rank 9 → 8 of 125.
- Aprimo: 2% to 2%, ±0. Inside the floor by 11 points · rank 17 → 11 of 125.

## Record

- Method: https://www.gane.ai/index/gtm/methodology
- License: CC BY 4.0. Cite as Gane Index, November 2026 Edition, www.gane.ai/index/gtm.