# Marketing resource management for enterprise buyers: what AI models recommend, November 2026

Gane Index, November 2026 Edition. Asked as "marketing resource management platform" and as "marketing planning, budgeting and calendar tool", six framings each, to fourteen models with search on, on behalf of an enterprise B2B company. Added to the November 2026 Edition. Page: https://www.gane.ai/index/gtm/marketing/marketing-resource-management/2026-11/enterprise

**Standing:** Aprimo leads with 29% of first choices; verdict contested. 51 first choices across the direct, paraphrase, budget and scale prompts.

## First-choice share

| Rank | Product | Share | Negative rate | Labels |
|---|---|---|---|---|
| 1 | [Aprimo](https://www.gane.ai/index/gtm/vendors/aprimo/index.md) | 29% | 21% | 56 |
| 2 | [Uptempo](https://www.gane.ai/index/gtm/vendors/uptempo/index.md) | 22% | 6% | 31 |
| 3 | [Marmind](https://www.gane.ai/index/gtm/vendors/marmind/index.md) | 14% | 17% | 24 |
| 4 | [Adobe Workfront](https://www.gane.ai/index/gtm/vendors/adobe-workfront/index.md) | 12% | 28% | 43 |
| 5 | [Wrike for Marketing](https://www.gane.ai/index/gtm/vendors/wrike-for-marketing/index.md) | 6% | 20% | 44 |
| 6 | [Opal](https://www.gane.ai/index/gtm/vendors/opal/index.md) | 6% | 0% | 13 |
| 7 | [Screendragon](https://www.gane.ai/index/gtm/vendors/screendragon/index.md) | 4% | 21% | 14 |
| 12 | [IntelligenceBank](https://www.gane.ai/index/gtm/vendors/intelligencebank/index.md) | 0% | 0% | 12 |
| 13 | [Bynder](https://www.gane.ai/index/gtm/vendors/bynder/index.md) | 0% | 17% | 12 |
| 15 | [Smartsheet](https://www.gane.ai/index/gtm/vendors/smartsheet/index.md) | 0% | 20% | 15 |
| 99 | [Asana](https://www.gane.ai/index/gtm/vendors/asana/index.md) | 0% | 41% | 27 |
| 104 | [monday.com Work Management](https://www.gane.ai/index/gtm/vendors/monday-com-work-management/index.md) | 0% | 52% | 27 |

Rank is by share of first choices among all 104 products named; products with the same share are tied, and the order among them carries no meaning. The table lists those with at least 10 labels.

## Each model's first choice on the direct prompt

- Claude Haiku 4.5: Opal; alternatives Adobe Marketo Engage, Aprimo, HubSpot Marketing Hub, Oracle Eloqua
- GPT-5.4 mini: Aprimo; alternatives Adobe Marketo Engage, Asana, Wrike for Marketing, monday.com Work Management
- Gemini 3.5 Flash: Adobe Workfront; alternatives Aprimo, Optimizely Content Marketing Platform, Uptempo
- Perplexity Sonar: Aprimo; alternatives Marmind, Wrike for Marketing
- Grok 4.20: Aprimo, Marmind; alternatives Adobe Workfront, IntelligenceBank, Uptempo, Wrike for Marketing
- Mistral Small: Aprimo, Opal; alternatives IntelligenceBank, Marmind, SAS Customer Intelligence 360
- DeepSeek V4 Flash: Aprimo; alternatives Adobe Workfront, Atlassian, Opal, Uptempo
- Llama 4 Maverick: Marmind
- Qwen 3.7 Flash: Adobe Workfront, Aprimo; alternatives Wrike for Marketing
- Kimi K2: Aprimo, Uptempo; alternatives Adobe Workfront
- GLM 4.7 FlashX: Aprimo; alternatives Brandfolder, SAP Marketing Cloud, Workfront
- MiniMax M2.5: Aprimo, Opal; alternatives Adobe Workfront, Wrike for Marketing
- GPT-6 Luna: Adobe Workfront; alternatives Aprimo, Uptempo
- Muse Glimmer 30B: Aprimo; alternatives Acquia DAM Widen, Adobe Workfront, Brandfolder, Bynder

## Sources the answers cite

80 of 84 answers came back with a source list, from 14 of 14 models. Sites named in the most answers:

- g2.com: 46 answers, 76 citations
- workwithopal.com: 32 answers, 38 citations
- softwareadvice.com: 27 answers, 32 citations
- capterra.com: 22 answers, 35 citations
- sourceforge.net: 20 answers, 31 citations
- teamwork.com: 19 answers, 19 citations
- getapp.com: 18 answers, 20 citations
- guideflow.com: 17 answers, 17 citations

Pages named in the most answers:

- https://workwithopal.com/about/blog/what-is-the-best-marketing-resource-management-software-2026-guide (23 answers)
- https://g2.com/categories/marketing-resource-management (19 answers)
- https://teamwork.com/blog/marketing-resource-management (18 answers)
- https://guideflow.com/blog/best-marketing-resource-management-software (14 answers)
- https://getapp.com/marketing-software/mrm (13 answers)
- https://softwareadvice.com/marketing/mrm-comparison (13 answers)
- https://g2.com/categories/marketing-resource-management/enterprise (12 answers)
- https://peerspot.com/categories/marketing-resource-management (12 answers)
- https://workwithopal.com/about/blog/best-marketing-resource-management-software (12 answers)
- https://forrester.com/report/the-marketing-resource-management-technologies-landscape-q2-2024/RES180804 (11 answers)

## Warned against

- Aprimo: 12 of 56 labels negative. "Aprimo is specifically called out as best avoided without a dedicated internal IT/project management team due to scope creep / implementation failure risk" (Muse Glimmer 30B, negative prompt)
- monday.com Work Management: 14 of 27 labels negative. "Avoid per-user models: Platforms like monday.com, Asana, or Smartsheet scale costs directly with users" (Grok 4.20, budget prompt)
- Adobe Workfront: 12 of 43 labels negative. "generic work-management platforms such as Adobe Workfront and monday.com Work Management are treated by the model consensus as criticized challengers" (Muse Glimmer 30B, negative prompt)
- Asana: 11 of 27 labels negative. "Avoid selecting a general project-management tool such as Asana, monday.com, or Wrike as the financial planning system" (Perplexity Sonar, paraphrase prompt)

## Movement since October 2026

Floor: 11 points of share, measured on the calibration repeat.
Same leader: Aprimo at 29%.

- Marmind: 4% to 14%, +10. Inside the floor by 1 point · rank 4 → 3 of 104.
- Adobe Workfront: 20% to 12%, −8. Inside the floor by 3 points · rank 2 → 4 of 104.
- Aprimo: 36% to 29%, −7. Inside the floor by 4 points · rank 1 of 104, unchanged.
- Wrike for Marketing: 2% to 6%, +4. Inside the floor by 7 points · rank 8 → 5 of 104.
- Opal: 2% to 6%, +4. Inside the floor by 7 points · rank 7 → 6 of 104.
- Uptempo: 20% to 22%, +2. Inside the floor by 9 points · rank 3 → 2 of 104.
- Screendragon: 2% to 4%, +2. Inside the floor by 9 points · rank 6 → 7 of 104.
- monday.com Work Management: 2% to 0%, −2. Inside the floor by 9 points · rank 11 → 104 of 104.
- IntelligenceBank: 0% to 0%, ±0. Inside the floor by 11 points · rank 15 → 12 of 104.
- Bynder: 0% to 0%, ±0. Inside the floor by 11 points · rank 70 → 13 of 104.
- Smartsheet: 0% to 0%, ±0. Inside the floor by 11 points · rank 50 → 15 of 104.
- Asana: 0% to 0%, ±0. Inside the floor by 11 points · rank 57 → 99 of 104.

## Record

- Method: https://www.gane.ai/index/gtm/methodology
- License: CC BY 4.0. Cite as Gane Index, November 2026 Edition, www.gane.ai/index/gtm.