# Marketing automation and campaign management: what AI models recommend, November 2026

Gane, the publisher, sells software in this category. Every product here is measured by the same method as in every other category.

Gane Index, November 2026 Edition. Asked as "marketing automation platform" and as "marketing automation and campaign management tool", six framings each, to fourteen models with search on, on behalf of a mid-market B2B company. Page: https://www.gane.ai/index/gtm/marketing/marketing-automation

**Standing:** HubSpot Marketing Hub leads with 65% of first choices; verdict consensus. 49 first choices across the direct, paraphrase, budget and scale prompts.

## First-choice share

| Rank | Product | Share | Negative rate | Labels |
|---|---|---|---|---|
| 1 | [HubSpot Marketing Hub](https://www.gane.ai/index/gtm/vendors/hubspot-marketing-hub/index.md) | 65% | 18% | 72 |
| 2 | [Brevo](https://www.gane.ai/index/gtm/vendors/brevo/index.md) | 22% | 7% | 29 |
| 3 | [Mailchimp](https://www.gane.ai/index/gtm/vendors/mailchimp/index.md) | 4% | 34% | 32 |
| 5 | [ActiveCampaign](https://www.gane.ai/index/gtm/vendors/activecampaign/index.md) | 2% | 8% | 59 |
| 7 | [Salesforce Marketing Cloud Account Engagement](https://www.gane.ai/index/gtm/vendors/salesforce-marketing-cloud-account-engagement/index.md) | 0% | 18% | 51 |
| 8 | [Klaviyo](https://www.gane.ai/index/gtm/vendors/klaviyo/index.md) | 0% | 14% | 29 |
| 9 | [Adobe Marketo Engage](https://www.gane.ai/index/gtm/vendors/adobe-marketo-engage/index.md) | 0% | 33% | 60 |
| 10 | [Customer.io](https://www.gane.ai/index/gtm/vendors/customer-io/index.md) | 0% | 0% | 12 |
| 11 | [Omnisend](https://www.gane.ai/index/gtm/vendors/omnisend/index.md) | 0% | 0% | 10 |
| 12 | [Braze](https://www.gane.ai/index/gtm/vendors/braze/index.md) | 0% | 8% | 12 |
| 62 | [Salesforce Marketing Cloud](https://www.gane.ai/index/gtm/vendors/salesforce-marketing-cloud/index.md) | 0% | 52% | 21 |
| 65 | [Oracle Eloqua](https://www.gane.ai/index/gtm/vendors/oracle-eloqua/index.md) | 0% | 55% | 22 |

Rank is by share of first choices among all 65 products named; products with the same share are tied, and the order among them carries no meaning. The table lists those with at least 10 labels.

## Each model's first choice on the direct prompt

- Claude Haiku 4.5: HubSpot Marketing Hub; alternatives ActiveCampaign, Adobe Marketo Engage, Salesforce Marketing Cloud Account Engagement
- GPT-5.4 mini: HubSpot Marketing Hub; alternatives ActiveCampaign, Adobe Marketo Engage, Salesforce Marketing Cloud Account Engagement
- Gemini 3.5 Flash: HubSpot Marketing Hub; alternatives Adobe Marketo Engage, Salesforce Marketing Cloud Account Engagement
- Perplexity Sonar: HubSpot Marketing Hub; alternatives ActiveCampaign, Adobe Marketo Engage, Salesforce Marketing Cloud Account Engagement
- Grok 4.20: HubSpot Marketing Hub; alternatives ActiveCampaign, Adobe Marketo Engage, Salesforce Marketing Cloud Account Engagement
- Mistral Small: HubSpot Marketing Hub; alternatives Adobe Marketo Engage, Salesforce Marketing Cloud Account Engagement
- DeepSeek V4 Flash: HubSpot Marketing Hub; alternatives 6sense, ActiveCampaign, Adobe Marketo Engage, Demandbase
- Llama 4 Maverick: HubSpot Marketing Hub
- Qwen 3.7 Flash: HubSpot Marketing Hub; alternatives Adobe Marketo Engage, Salesforce Marketing Cloud Account Engagement
- Kimi K2: HubSpot Marketing Hub; alternatives Act-On, ActiveCampaign, Adobe Marketo Engage, Brevo
- GLM 4.7 FlashX: HubSpot Marketing Hub; alternatives ActiveCampaign, Customer.io, Salesforce Marketing Cloud Account Engagement
- MiniMax M2.5: HubSpot Marketing Hub; alternatives 6sense, ActiveCampaign, Adobe Marketo Engage, Salesforce Marketing Cloud Account Engagement
- GPT-6 Luna: HubSpot Marketing Hub; alternatives Adobe Marketo Engage, Salesforce Marketing Cloud Account Engagement
- Muse Glimmer 30B: HubSpot Marketing Hub; alternatives Adobe Marketo Engage, Salesforce Marketing Cloud Account Engagement

## Sources the answers cite

66 of 84 answers came back with a source list, from 13 of 14 models. Sites named in the most answers:

- toolradar.com: 16 answers, 22 citations
- g2.com: 15 answers, 19 citations
- fitsmallbusiness.com: 15 answers, 15 citations
- zapier.com: 14 answers, 14 citations
- capterra.com: 13 answers, 26 citations
- marketbetter.ai: 13 answers, 14 citations
- improvado.io: 13 answers, 13 citations
- liminal.pt: 13 answers, 13 citations

Pages named in the most answers:

- https://fitsmallbusiness.com/best-marketing-automation-software (15 answers)
- https://improvado.io/blog/marketing-automation-tools (13 answers)
- https://liminal.pt/martech-magazine/en/best-ai-marketing-automation-platforms-for-b2b (13 answers)
- https://munro.agency/insights/top-marketing-automation-systems (12 answers)
- https://zapier.com/blog/best-marketing-automation-software (10 answers)
- https://toolradar.com/guides/best-marketing-automation-software (9 answers)
- https://marketbetter.ai/blog/tags/tools-comparison (8 answers)
- https://elevatiq.com/post/top-marketing-automation-systems (7 answers)
- https://growthtechspotlight.com/directory/marketing-automation/for-mid-market (7 answers)
- https://research.oz.spotlightar.com/reports/magic-quadrant-b2b-marketing-automation-platforms-2024/leaders (7 answers)

## Warned against

- Adobe Marketo Engage: 20 of 60 labels negative. "Why cautious/avoid: Frequently cited as overly complex... Avoid if: You're a smaller team, non-technical, or on a budget." (Grok 4.20, negative prompt)
- HubSpot Marketing Hub: 13 of 72 labels negative. "HubSpot Marketing Hub — if your contact list is large or growing quickly. Marketing contacts affect your bill; exceeding a tier can trigger an immediate charge" (GPT-6 Luna, negative prompt)
- Mailchimp: 11 of 32 labels negative. "Mailchimp, Constant Contact, Sendinblue (Brevo), and AWeber are platforms that enterprises should generally avoid" (Llama 4 Maverick, negative prompt)
- Oracle Eloqua: 12 of 22 labels negative. "needs a team of specialists ("not a marketer self-service system"), dev-heavy, complex workflows, dated interface, and expensive to maintain" (Grok 4.20, negative prompt)

## Movement since October 2026

Floor: 11 points of share, measured on the calibration repeat.
Same leader: HubSpot Marketing Hub at 65%.

- ActiveCampaign: 6% to 2%, −4. Inside the floor by 7 points · rank 3 → 5 of 65.
- HubSpot Marketing Hub: 63% to 65%, +2. Inside the floor by 9 points · rank 1 of 65, unchanged.
- Mailchimp: 2% to 4%, +2. Inside the floor by 9 points · rank 7 → 3 of 65.
- Brevo: 21% to 22%, +1. Inside the floor by 10 points · rank 2 of 65, unchanged.
- Salesforce Marketing Cloud Account Engagement: 0% to 0%, ±0. Inside the floor by 11 points · rank 9 → 7 of 65.
- Klaviyo: 0% to 0%, ±0. Inside the floor by 11 points · rank 8 of 65, unchanged.
- Adobe Marketo Engage: 0% to 0%, ±0. Inside the floor by 11 points · rank 13 → 9 of 65.
- Customer.io: 0% to 0%, ±0. Inside the floor by 11 points · rank 15 → 10 of 65.
- Omnisend: 0% to 0%, ±0. Inside the floor by 11 points · rank 10 → 11 of 65.
- Braze: 0% to 0%, ±0. Inside the floor by 11 points · rank 11 → 12 of 65.
- Salesforce Marketing Cloud: 0% to 0%, ±0. Inside the floor by 11 points · rank 14 → 62 of 65.
- Oracle Eloqua: 0% to 0%, ±0. Inside the floor by 11 points · rank 46 → 65 of 65.

## Record

- Method: https://www.gane.ai/index/gtm/methodology
- License: CC BY 4.0. Cite as Gane Index, November 2026 Edition, www.gane.ai/index/gtm.