# Marketing automation and campaign management for enterprise buyers: what AI models recommend, November 2026

Gane, the publisher, sells software in this category. Every product here is measured by the same method as in every other category.

Gane Index, November 2026 Edition. Asked as "marketing automation platform" and as "marketing automation and campaign management tool", six framings each, to fourteen models with search on, on behalf of an enterprise B2B company. Page: https://www.gane.ai/index/gtm/marketing/marketing-automation/enterprise

**Standing:** Adobe Marketo Engage leads with 69% of first choices; verdict clear leader. 49 first choices across the direct, paraphrase, budget and scale prompts.

## First-choice share

| Rank | Product | Share | Negative rate | Labels |
|---|---|---|---|---|
| 1 | [Adobe Marketo Engage](https://www.gane.ai/index/gtm/vendors/adobe-marketo-engage/index.md) | 69% | 12% | 73 |
| 2 | [HubSpot Marketing Hub](https://www.gane.ai/index/gtm/vendors/hubspot-marketing-hub/index.md) | 12% | 32% | 69 |
| 3 | [Salesforce Marketing Cloud](https://www.gane.ai/index/gtm/vendors/salesforce-marketing-cloud/index.md) | 8% | 29% | 55 |
| 4 | [Salesforce Marketing Cloud Account Engagement](https://www.gane.ai/index/gtm/vendors/salesforce-marketing-cloud-account-engagement/index.md) | 6% | 24% | 37 |
| 5 | [Oracle Eloqua](https://www.gane.ai/index/gtm/vendors/oracle-eloqua/index.md) | 2% | 23% | 56 |
| 7 | [Braze](https://www.gane.ai/index/gtm/vendors/braze/index.md) | 0% | 14% | 29 |
| 8 | [Iterable](https://www.gane.ai/index/gtm/vendors/iterable/index.md) | 0% | 15% | 13 |
| 34 | [Klaviyo](https://www.gane.ai/index/gtm/vendors/klaviyo/index.md) | 0% | 31% | 13 |
| 53 | [ActiveCampaign](https://www.gane.ai/index/gtm/vendors/activecampaign/index.md) | 0% | 50% | 16 |
| 56 | [Mailchimp](https://www.gane.ai/index/gtm/vendors/mailchimp/index.md) | 0% | 100% | 11 |

Rank is by share of first choices among all 56 products named; products with the same share are tied, and the order among them carries no meaning. The table lists those with at least 10 labels.

## Each model's first choice on the direct prompt

- Claude Haiku 4.5: Adobe Marketo Engage; alternatives HubSpot Marketing Hub, Oracle Eloqua, Salesforce Marketing Cloud
- GPT-5.4 mini: Adobe Marketo Engage; alternatives Salesforce Marketing Cloud Account Engagement
- Gemini 3.5 Flash: Adobe Marketo Engage; alternatives HubSpot Marketing Hub, Oracle Eloqua, Salesforce Marketing Cloud Account Engagement
- Perplexity Sonar: Adobe Marketo Engage; alternatives HubSpot Marketing Hub, Salesforce Marketing Cloud Account Engagement
- Grok 4.20: Adobe Marketo Engage; alternatives HubSpot Marketing Hub, Microsoft Dynamics 365 Marketing, Oracle Eloqua, Salesforce Marketing Cloud
- Mistral Small: Adobe Marketo Engage, Salesforce Marketing Cloud Account Engagement; alternatives HubSpot Marketing Hub, Oracle Eloqua
- DeepSeek V4 Flash: Adobe Marketo Engage; alternatives HubSpot Marketing Hub, Oracle Eloqua, Salesforce Marketing Cloud
- Llama 4 Maverick: Adobe Marketo Engage; alternatives HubSpot Marketing Hub, Oracle Eloqua, Salesforce Marketing Cloud
- Qwen 3.7 Flash: Adobe Marketo Engage; alternatives HubSpot Marketing Hub, Oracle Eloqua, Salesforce Marketing Cloud
- Kimi K2: Adobe Marketo Engage, HubSpot Marketing Hub; alternatives Oracle Eloqua
- GLM 4.7 FlashX: Adobe Marketo Engage, Salesforce Marketing Cloud Account Engagement; alternatives HubSpot Marketing Hub, Oracle Eloqua
- MiniMax M2.5: Adobe Marketo Engage, Salesforce Marketing Cloud; alternatives 6sense, HubSpot Marketing Hub, Salesforce Marketing Cloud Account Engagement
- GPT-6 Luna: Adobe Marketo Engage; alternatives HubSpot Marketing Hub, Oracle Eloqua, Salesforce Marketing Cloud Account Engagement
- Muse Glimmer 30B: Adobe Marketo Engage; alternatives HubSpot Marketing Hub, Salesforce Marketing Cloud Account Engagement, formerly Pardot

## Sources the answers cite

73 of 84 answers came back with a source list, from 14 of 14 models. Sites named in the most answers:

- g2.com: 30 answers, 50 citations
- gane.ai/index: 22 answers, 23 citations
- improvado.io: 16 answers, 17 citations
- toolradar.com: 15 answers, 16 citations
- blog.hubspot.com: 14 answers, 15 citations
- ciopages.com: 13 answers, 13 citations
- thecmo.com: 13 answers, 13 citations
- alium.io: 12 answers, 23 citations

Pages named in the most answers:

- https://g2.com/categories/marketing-automation/enterprise (21 answers)
- https://gane.ai/index/gtm/marketing/marketing-automation/enterprise (21 answers)
- https://ciopages.com/buyer-guides/marketing-automation (13 answers)
- https://research.oz.spotlightar.com/reports/magic-quadrant-b2b-marketing-automation-platforms-2024/leaders (12 answers)
- https://thecmo.com/tools/best-enterprise-marketing-automation-software (10 answers)
- https://beltcreative.com/articles/enterprise-marketing-automation-guide (9 answers)
- https://improvado.io/blog/marketing-automation-tools (9 answers)
- https://marketing-automation.ca/wp-content/uploads/2024/05/Ebook-How-MA-Platforms-Compare-Clickable-2024.pdf (9 answers)
- https://alium.io/research/what-marketing-automation-buyers-wish-they-knew (8 answers)
- https://etropo.com/marketing-tool-prices/marketing-automation (8 answers)

## Warned against

- HubSpot Marketing Hub: 22 of 69 labels negative. "Avoid making HubSpot the default for this specific requirement" (Perplexity Sonar, budget prompt)
- Salesforce Marketing Cloud: 16 of 55 labels negative. "Avoid buying it solely because it is a market leader. Implementations can exceed $200,000 in professional services" (Perplexity Sonar, negative prompt)
- Mailchimp: 11 of 11 labels negative. "Mailchimp - mentioned as being unsuitable for large enterprises with 500,000 contacts and a 15-person ops team." (Llama 4 Maverick, negative prompt)
- Oracle Eloqua: 13 of 56 labels negative. "buyers should scrutinize its shrinking market presence, thinner partner ecosystem, dated user experience, and potentially heavy professional-services requirements" (Perplexity Sonar, negative prompt)

## Movement since October 2026

Floor: 11 points of share, measured on the calibration repeat.
Same leader: Adobe Marketo Engage at 69%.

- Adobe Marketo Engage: 53% to 69%, +16. Cleared the floor by 5 points · rank 1 of 56, unchanged.
- HubSpot Marketing Hub: 18% to 12%, −6. Inside the floor by 5 points · rank 2 of 56, unchanged.
- Oracle Eloqua: 8% to 2%, −6. Inside the floor by 5 points · rank 4 → 5 of 56.
- Salesforce Marketing Cloud: 12% to 8%, −4. Inside the floor by 7 points · rank 3 of 56, unchanged.
- Salesforce Marketing Cloud Account Engagement: 2% to 6%, +4. Inside the floor by 7 points · rank 6 → 4 of 56.
- Braze: 0% to 0%, ±0. Inside the floor by 11 points · rank 9 → 7 of 56.
- Iterable: 0% to 0%, ±0. Inside the floor by 11 points · rank 10 → 8 of 56.
- Klaviyo: 0% to 0%, ±0. Inside the floor by 11 points · rank 45 → 34 of 56.
- ActiveCampaign: 0% to 0%, ±0. Inside the floor by 11 points · rank 53 of 56, unchanged.
- Mailchimp: 0% to 0%, ±0. Inside the floor by 11 points · rank 54 → 56 of 56.

## Record

- Method: https://www.gane.ai/index/gtm/methodology
- License: CC BY 4.0. Cite as Gane Index, November 2026 Edition, www.gane.ai/index/gtm.