# Marketing automation and campaign management for enterprise buyers: what AI models recommend, October 2026

Gane, the publisher, sells software in this category. Every product here is measured by the same method as in every other category.

Gane Index, October 2026 Edition. Asked as "marketing automation platform" and as "marketing automation and campaign management tool", six framings each, to fourteen models with search on, on behalf of an enterprise B2B company. Page: https://www.gane.ai/index/gtm/marketing/marketing-automation/2026-10/enterprise

This is the permanent record of the October 2026 Edition, published October 1, 2026 and superseded since. The current standing: https://www.gane.ai/index/gtm/marketing/marketing-automation/enterprise/index.md

**Standing:** Adobe Marketo Engage leads with 53% of first choices; verdict clear leader. 51 first choices across the direct, paraphrase, budget and scale prompts.

## First-choice share

| Rank | Product | Share | Negative rate | Labels |
|---|---|---|---|---|
| 1 | [Adobe Marketo Engage](https://www.gane.ai/index/gtm/vendors/adobe-marketo-engage/index.md) | 53% | 17% | 65 |
| 2 | [HubSpot Marketing Hub](https://www.gane.ai/index/gtm/vendors/hubspot-marketing-hub/index.md) | 18% | 34% | 68 |
| 3 | [Salesforce Marketing Cloud](https://www.gane.ai/index/gtm/vendors/salesforce-marketing-cloud/index.md) | 12% | 25% | 51 |
| 4 | [Oracle Eloqua](https://www.gane.ai/index/gtm/vendors/oracle-eloqua/index.md) | 8% | 22% | 49 |
| 6 | [Salesforce Marketing Cloud Account Engagement](https://www.gane.ai/index/gtm/vendors/salesforce-marketing-cloud-account-engagement/index.md) | 2% | 19% | 36 |
| 9 | [Braze](https://www.gane.ai/index/gtm/vendors/braze/index.md) | 0% | 8% | 13 |
| 10 | [Iterable](https://www.gane.ai/index/gtm/vendors/iterable/index.md) | 0% | 17% | 12 |
| 45 | [Klaviyo](https://www.gane.ai/index/gtm/vendors/klaviyo/index.md) | 0% | 45% | 11 |
| 53 | [ActiveCampaign](https://www.gane.ai/index/gtm/vendors/activecampaign/index.md) | 0% | 73% | 15 |
| 54 | [Mailchimp](https://www.gane.ai/index/gtm/vendors/mailchimp/index.md) | 0% | 100% | 14 |

Rank is by share of first choices among all 54 products named; products with the same share are tied, and the order among them carries no meaning. The table lists those with at least 10 labels.

## Each model's first choice on the direct prompt

- Claude Haiku 4.5: Adobe Marketo Engage; alternatives Salesforce Marketing Cloud
- GPT-5.4 mini: Adobe Marketo Engage; alternatives Salesforce Marketing Cloud Account Engagement
- Gemini 3.5 Flash: Adobe Marketo Engage; alternatives HubSpot Marketing Hub, Oracle Eloqua, Salesforce Marketing Cloud Account Engagement
- Perplexity Sonar: Adobe Marketo Engage; alternatives HubSpot Marketing Hub, Salesforce Marketing Cloud
- Grok 4.20: Adobe Marketo Engage; alternatives HubSpot Marketing Hub, Microsoft Dynamics 365 Customer Insights, Oracle Eloqua, Salesforce Marketing Cloud Account Engagement
- Mistral Small: Adobe Marketo Engage; alternatives Oracle Eloqua, Salesforce Marketing Cloud Account Engagement
- DeepSeek V4 Flash: Adobe Marketo Engage; alternatives HubSpot Marketing Hub, Oracle Eloqua, Salesforce Marketing Cloud Account Engagement
- Llama 4 Maverick: Adobe Marketo Engage; alternatives HubSpot Marketing Hub, Salesforce Marketing Cloud
- Qwen 3.7 Flash: Salesforce Marketing Cloud; alternatives HubSpot Marketing Hub, Oracle Eloqua
- Kimi K2: Adobe Marketo Engage; alternatives HubSpot Marketing Hub, Salesforce Marketing Cloud Account Engagement
- GLM 4.7 FlashX: Adobe Marketo Engage; alternatives HubSpot Marketing Hub, Oracle Eloqua, Salesforce Marketing Cloud, Salesforce Marketing Cloud Account Engagement
- MiniMax M2.5: Adobe Marketo Engage, Oracle Eloqua; alternatives Salesforce Marketing Cloud Account Engagement
- GPT-6 Luna: Adobe Marketo Engage; alternatives HubSpot Marketing Hub, Oracle Eloqua, Salesforce Marketing Cloud Account Engagement
- Muse Glimmer 30B: Adobe Marketo Engage; alternatives HubSpot Marketing Hub, Oracle Eloqua, Salesforce Marketing Cloud Account Engagement

## Sources the answers cite

78 of 84 answers came back with a source list, from 14 of 14 models. Sites named in the most answers:

- digitalapplied.com: 31 answers, 31 citations
- blog.hubspot.com: 26 answers, 28 citations
- pipeline.zoominfo.com: 24 answers, 36 citations
- ventureharbour.com: 22 answers, 24 citations
- improvado.io: 20 answers, 21 citations
- drip.com: 19 answers, 19 citations
- brevo.com: 16 answers, 20 citations
- linkedin.com: 16 answers, 19 citations

Pages named in the most answers:

- https://digitalapplied.com/blog/marketing-automation-platform-comparison-2026 (31 answers)
- https://blog.hubspot.com/marketing/enterprise-marketing-automation (20 answers)
- https://drip.com/blog/best-marketing-automation-platforms (19 answers)
- https://everworker.ai/blog/enterprise_marketing_automation_platforms_ai_comparison?hs_amp=true (15 answers)
- https://improvado.io/blog/top-enterprise-marketing-platforms (15 answers)
- https://klaviyo.com/blog/best-marketing-automation-platforms (15 answers)
- https://ventureharbour.com/marketing-automation-software (14 answers)
- https://cio.economictimes.indiatimes.com/tools/10-best-marketing-automation-tools-for-enterprises-in-2026/126117389 (13 answers)
- https://prometheusagency.co/insights/top-marketing-automation-platforms (13 answers)
- https://singlegrain.com/digital-marketing-strategy/marketing-automation-platforms-enterprise-selection-2025 (13 answers)

## Warned against

- HubSpot Marketing Hub: 23 of 68 labels negative. "pricing is opaque and can escalate quickly ... may be prohibitive for large enterprises seeking rapid deployment" (Mistral Small, negative prompt)
- Mailchimp: 14 of 14 labels negative. "Here are the categories of platforms enterprises should generally avoid... Platforms to watch: Mailchimp, Constant Contact, Sendinblue (Brevo), AWeber" (Qwen 3.7 Flash, negative prompt)
- Salesforce Marketing Cloud: 13 of 51 labels negative. "Large enterprises should avoid or approach with caution ... Salesforce Marketing Cloud, Agentforce Marketing, HubSpot Marketing Hub (Enterprise), Pardot, Mailchimp (Enterprise), Brevo, and Zoho" (Mistral Small, negative prompt)
- Oracle Eloqua: 11 of 49 labels negative. "Otherwise, avoid—the risk of vendor neglect is real." (DeepSeek V4 Flash, negative prompt)

## Movement since September 2026

Floor: 11 points of share, measured on the calibration repeat.
Same leader: Adobe Marketo Engage at 50%.

- Adobe Marketo Engage: 57% to 50%, −7. Inside the floor by 4 points · rank 1 of 50, unchanged.
- HubSpot Marketing Hub: 15% to 20%, +5. Inside the floor by 6 points · rank 3 → 2 of 50.
- Oracle Eloqua: 2% to 7%, +5. Inside the floor by 6 points · rank 5 → 4 of 50.
- Salesforce Marketing Cloud: 15% to 11%, −4. Inside the floor by 7 points · rank 2 → 3 of 50.
- Salesforce Marketing Cloud Account Engagement: 4% to 2%, −2. Inside the floor by 9 points · rank 4 → 6 of 50.
- Braze: 0% to 0%, ±0. Inside the floor by 11 points · rank 9 of 50, unchanged.
- Iterable: 0% to 0%, ±0. Inside the floor by 11 points · rank 10 of 50, unchanged.
- Klaviyo: 0% to 0%, ±0. Inside the floor by 11 points · rank 33 → 28 of 50.
- ActiveCampaign: 0% to 0%, ±0. Inside the floor by 11 points · rank 46 → 49 of 50.
- Mailchimp: 0% to 0%, ±0. Inside the floor by 11 points · rank 50 of 50, unchanged.

## Record

- Method: https://www.gane.ai/index/gtm/methodology
- License: CC BY 4.0. Cite as Gane Index, October 2026 Edition, www.gane.ai/index/gtm.