# Local listings management for small business buyers: what AI models recommend, November 2026

Gane Index, November 2026 Edition. Asked as "local listings management platform" and as "multi-location local SEO tool", six framings each, to fourteen models with search on, on behalf of a small B2B company. Added to the November 2026 Edition. Page: https://www.gane.ai/index/gtm/marketing/local-listings-management/2026-11/smb

**Standing:** BrightLocal leads with 45% of first choices; verdict clear leader. 56 first choices across the direct, paraphrase, budget and scale prompts.

## First-choice share

| Rank | Product | Share | Negative rate | Labels |
|---|---|---|---|---|
| 1 | [BrightLocal](https://www.gane.ai/index/gtm/vendors/brightlocal/index.md) | 45% | 0% | 69 |
| 2 | [Moz Local](https://www.gane.ai/index/gtm/vendors/moz-local/index.md) | 29% | 8% | 63 |
| 3 | [GBPPromote](https://www.gane.ai/index/gtm/vendors/gbppromote/index.md) | 12% | 0% | 17 |
| 4 | [Whitespark](https://www.gane.ai/index/gtm/vendors/whitespark/index.md) | 4% | 6% | 18 |
| 5 | [Google Business Profile](https://www.gane.ai/index/gtm/vendors/google-business-profile/index.md) | 4% | 0% | 14 |
| 6 | [Semrush Local](https://www.gane.ai/index/gtm/vendors/semrush-local/index.md) | 2% | 20% | 44 |
| 9 | [Uberall](https://www.gane.ai/index/gtm/vendors/uberall/index.md) | 2% | 83% | 24 |
| 10 | [Synup](https://www.gane.ai/index/gtm/vendors/synup/index.md) | 0% | 10% | 20 |
| 12 | [Thryv](https://www.gane.ai/index/gtm/vendors/thryv/index.md) | 0% | 27% | 11 |
| 49 | [SOCi](https://www.gane.ai/index/gtm/vendors/soci/index.md) | 0% | 70% | 10 |
| 50 | [Birdeye](https://www.gane.ai/index/gtm/vendors/birdeye/index.md) | 0% | 53% | 34 |
| 51 | [Yext](https://www.gane.ai/index/gtm/vendors/yext/index.md) | 0% | 87% | 55 |

Rank is by share of first choices among all 51 products named; products with the same share are tied, and the order among them carries no meaning. The table lists those with at least 10 labels.

## Each model's first choice on the direct prompt

- Claude Haiku 4.5: Google Business Profile; alternatives BrightLocal, Moz Local
- GPT-5.4 mini: Moz Local; alternatives BrightLocal
- Gemini 3.5 Flash: BrightLocal; alternatives Moz Local, Whitespark
- Perplexity Sonar: Moz Local; alternatives BrightLocal, Thryv
- Grok 4.20: BrightLocal, Semrush Local; alternatives Moz Local
- Mistral Small: GBPPromote, Moz Local; alternatives Birdeye, BrightLocal
- DeepSeek V4 Flash: BrightLocal; alternatives Moz Local, Semrush Local
- Llama 4 Maverick: GBPPromote; alternatives BrightLocal, Moz Local, Yext
- Qwen 3.7 Flash: BrightLocal; alternatives Moz Local
- Kimi K2: BrightLocal; alternatives Moz Local, Semrush Local, Synup
- GLM 4.7 FlashX: BrightLocal; alternatives Birdeye, Localo, Moz Local, Semrush Local
- MiniMax M2.5: Moz Local; alternatives Birdeye, Data Axle
- GPT-6 Luna: BrightLocal; alternatives Semrush Local
- Muse Glimmer 30B: BrightLocal; alternatives Moz Local

## Sources the answers cite

73 of 84 answers came back with a source list, from 14 of 14 models. Sites named in the most answers:

- g2.com: 40 answers, 70 citations
- gbppromote.com: 35 answers, 50 citations
- brightlocal.com: 34 answers, 65 citations
- thestacc.com: 17 answers, 17 citations
- guideflow.com: 14 answers, 23 citations
- onfolio.com: 13 answers, 15 citations
- softwaresuggest.com: 13 answers, 13 citations
- birdeye.com: 12 answers, 14 citations

Pages named in the most answers:

- https://g2.com/categories/local-listing-management/small-business (26 answers)
- https://gbppromote.com/best-local-listing-management-software (25 answers)
- https://brightlocal.com/resources/listings-management-services-compared (22 answers)
- https://thestacc.com/best/local-listing-management-tools (14 answers)
- https://softwaresuggest.com/local-listing-management-software (13 answers)
- https://onfolio.com/reviewed/best-listing-management-software (11 answers)
- https://gbppromote.com/best-local-seo-tools-for-multi-location-businesses (10 answers)
- https://brightlocal.com/about-us/how-we-compare (9 answers)
- https://brightlocal.com/pricing (9 answers)
- https://thryv.com/blog/best-business-listing-management-software (9 answers)

## Warned against

- Yext: 48 of 55 labels negative. "frequently criticized for its high cost, lack of data ownership, and limited flexibility... approaching Yext with significant caution" (Mistral Small, negative prompt)
- Uberall: 20 of 24 labels negative. "Platforms to AVOID on a Tight Budget ... Birdeye / Reputation.com / Uberall: Designed for enterprise companies" (Gemini 3.5 Flash, budget prompt)
- Birdeye: 18 of 34 labels negative. "Platforms to AVOID on a Tight Budget ... Birdeye / Reputation.com / Uberall: Designed for enterprise companies" (Gemini 3.5 Flash, budget prompt)
- Semrush Local: 9 of 44 labels negative. "flagged with a high negative rate (20%) in certain contexts, indicating it may not be the most reliable or user-friendly option" (Mistral Small, negative prompt)

## Movement since October 2026

Floor: 11 points of share, measured on the calibration repeat.
Same leader: BrightLocal at 45%.

- GBPPromote: 0% to 12%, +12. Cleared the floor by 1 point · rank 13 → 3 of 51.
- Moz Local: 37% to 29%, −8. Inside the floor by 3 points · rank 2 of 51, unchanged.
- Google Business Profile: 0% to 4%, +4. Inside the floor by 7 points · rank 8 → 5 of 51.
- Synup: 4% to 0%, −4. Inside the floor by 7 points · rank 4 → 10 of 51.
- Semrush Local: 0% to 2%, +2. Inside the floor by 9 points · rank 7 → 6 of 51.
- Uberall: 0% to 2%, +2. Inside the floor by 9 points · rank 47 → 9 of 51.
- BrightLocal: 46% to 45%, −1. Inside the floor by 10 points · rank 1 of 51, unchanged.
- Whitespark: 4% to 4%, ±0. Inside the floor by 11 points · rank 5 → 4 of 51.
- Thryv: 0% to 0%, ±0. Inside the floor by 11 points · rank 17 → 12 of 51.
- SOCi: 0% to 0%, ±0. Inside the floor by 11 points · rank 14 → 49 of 51.
- Birdeye: 0% to 0%, ±0. Inside the floor by 11 points · rank 11 → 50 of 51.
- Yext: 0% to 0%, ±0. Inside the floor by 11 points · rank 48 → 51 of 51.

## Record

- Method: https://www.gane.ai/index/gtm/methodology
- License: CC BY 4.0. Cite as Gane Index, November 2026 Edition, www.gane.ai/index/gtm.