# Landing pages and interactive content for small business buyers: what AI models recommend, November 2026

Gane Index, November 2026 Edition. Asked as "landing page builder" and as "landing page and interactive content tool", six framings each, to fourteen models with search on, on behalf of a small B2B company. Page: https://www.gane.ai/index/gtm/marketing/landing-pages-and-interactive-content/smb

**Standing:** Leadpages leads with 26% of first choices; verdict contested. 58 first choices across the direct, paraphrase, budget and scale prompts.

## First-choice share

| Rank | Product | Share | Negative rate | Labels |
|---|---|---|---|---|
| 1 | [Leadpages](https://www.gane.ai/index/gtm/vendors/leadpages/index.md) | 26% | 12% | 67 |
| 2 | [Carrd](https://www.gane.ai/index/gtm/vendors/carrd/index.md) | 17% | 13% | 38 |
| 3 | [HubSpot Landing Pages](https://www.gane.ai/index/gtm/vendors/hubspot-landing-pages/index.md) | 14% | 7% | 27 |
| 4 | [Unbounce](https://www.gane.ai/index/gtm/vendors/unbounce/index.md) | 14% | 31% | 59 |
| 6 | [Landingi](https://www.gane.ai/index/gtm/vendors/landingi/index.md) | 3% | 7% | 30 |
| 9 | [MailerLite](https://www.gane.ai/index/gtm/vendors/mailerlite/index.md) | 2% | 0% | 11 |
| 12 | [Instapage](https://www.gane.ai/index/gtm/vendors/instapage/index.md) | 2% | 51% | 45 |
| 13 | [Framer](https://www.gane.ai/index/gtm/vendors/framer/index.md) | 0% | 7% | 14 |
| 14 | [Webflow](https://www.gane.ai/index/gtm/vendors/webflow/index.md) | 0% | 32% | 22 |
| 17 | [Swipe Pages](https://www.gane.ai/index/gtm/vendors/swipe-pages/index.md) | 0% | 20% | 10 |
| 55 | [Wix](https://www.gane.ai/index/gtm/vendors/wix/index.md) | 0% | 47% | 17 |
| 85 | [ClickFunnels](https://www.gane.ai/index/gtm/vendors/clickfunnels/index.md) | 0% | 63% | 19 |

Rank is by share of first choices among all 85 products named; products with the same share are tied, and the order among them carries no meaning. The table lists those with at least 10 labels.

## Each model's first choice on the direct prompt

- Claude Haiku 4.5: HubSpot Landing Pages, Leadpages; alternatives Landingi, Unbounce
- GPT-5.4 mini: Leadpages; alternatives HubSpot Landing Pages, Unbounce, Webflow
- Gemini 3.5 Flash: Leadpages; alternatives Framer, HubSpot Landing Pages, Unbounce
- Perplexity Sonar: Leadpages; alternatives HubSpot Landing Pages, Landingi, Unbounce
- Grok 4.20: HubSpot Landing Pages; alternatives ActiveCampaign, Leadpages, Mailchimp Landing Pages, Unbounce
- Mistral Small: Leadpages, Unbounce; alternatives Carrd
- DeepSeek V4 Flash: Leadpages; alternatives HubSpot Landing Pages, Unbounce
- Llama 4 Maverick: Unbounce; alternatives Carrd, Instapage, Leadpages
- Qwen 3.7 Flash: HubSpot Landing Pages; alternatives Leadpages, Unbounce
- Kimi K2: Leadpages, Unbounce; alternatives HubSpot Landing Pages
- GLM 4.7 FlashX: HubSpot Marketing Hub; alternatives Framer, Landingi, Leadpages, Unbounce
- MiniMax M2.5: Unbounce; alternatives Leadpages
- GPT-6 Luna: HubSpot Landing Pages; alternatives Framer, Unbounce, Webflow
- Muse Glimmer 30B: Leadpages; alternatives HubSpot Marketing, Unbounce

## Sources the answers cite

73 of 84 answers came back with a source list, from 14 of 14 models. Sites named in the most answers:

- fitsmallbusiness.com: 30 answers, 30 citations
- leadpages.com: 23 answers, 30 citations
- blog.hubspot.com: 21 answers, 23 citations
- zapier.com: 20 answers, 20 citations
- unbounce.com: 18 answers, 28 citations
- zoho.com: 17 answers, 17 citations
- g2.com: 16 answers, 26 citations
- forbes.com: 16 answers, 16 citations

Pages named in the most answers:

- https://fitsmallbusiness.com/best-landing-page-builders (30 answers)
- https://zapier.com/blog/best-landing-page-builders (20 answers)
- https://blog.hubspot.com/marketing/best-landing-page-builder (18 answers)
- https://forbes.com/advisor/business/software/best-landing-page-builder (16 answers)
- https://stackblitz.com/@davidhon459/collections/best-landing-page-builders-in-2026-full-comparison-and-reviews (14 answers)
- https://bitrix24.com/articles/the-10-innovative-tools-for-landing-page-creation-that-will-empower-your-marketing.php (13 answers)
- https://zoho.com/landingpage/bootcamp/best-landing-page-builders.html (12 answers)
- https://leadpages.com/blog/best-landing-page-builders-2026 (11 answers)
- https://unbounce.com/comparisons (10 answers)
- https://asianetnews.com/finance/best-landing-page-builder (9 answers)

## Warned against

- Instapage: 23 of 45 labels negative. "Why avoid? Better for enterprise-level A/B testing and personalization, but small businesses frequently report it doesn't justify the cost" (Grok 4.20, negative prompt)
- Unbounce: 18 of 59 labels negative. "What to Avoid - Unbounce ($99+/mo): Excellent tool but overkill for most small B2Bs" (MiniMax M2.5, paraphrase prompt)
- ClickFunnels: 12 of 19 labels negative. "Who to avoid: Complex funnel builders like ClickFunnels if you are early-stage." (Qwen 3.7 Flash, negative prompt)
- Leadpages: 8 of 67 labels negative. "Why avoid for small businesses? Questionable practices can lead to unexpected fees; the rebuild has eroded trust for many users." (Grok 4.20, negative prompt)

## Movement since October 2026

Floor: 11 points of share, measured on the calibration repeat.
Same leader: Leadpages at 26%.

- Leadpages: 19% to 26%, +7. Inside the floor by 4 points · rank 1 of 85, unchanged.
- MailerLite: 8% to 2%, −6. Inside the floor by 5 points · rank 6 → 9 of 85.
- HubSpot Landing Pages: 10% to 14%, +4. Inside the floor by 7 points · rank 4 → 3 of 85.
- Unbounce: 17% to 14%, −3. Inside the floor by 8 points · rank 2 → 4 of 85.
- Landingi: 0% to 3%, +3. Inside the floor by 8 points · rank 16 → 6 of 85.
- Carrd: 16% to 17%, +1. Inside the floor by 10 points · rank 3 → 2 of 85.
- Instapage: 3% to 2%, −1. Inside the floor by 10 points · rank 10 → 12 of 85.
- Framer: 0% to 0%, ±0. Inside the floor by 11 points · rank 21 → 13 of 85.
- Webflow: 0% to 0%, ±0. Inside the floor by 11 points · rank 17 → 14 of 85.
- Swipe Pages: 0% to 0%, ±0. Inside the floor by 11 points · rank 19 → 17 of 85.
- Wix: 0% to 0%, ±0. Inside the floor by 11 points · rank 33 → 55 of 85.
- Zoho LandingPage: 0% to 0%, ±0. Inside the floor by 11 points · rank 20 → 57 of 85.

## Record

- Method: https://www.gane.ai/index/gtm/methodology
- License: CC BY 4.0. Cite as Gane Index, November 2026 Edition, www.gane.ai/index/gtm.