# Landing pages and interactive content: what AI models recommend, November 2026

Gane Index, November 2026 Edition. Asked as "landing page builder" and as "landing page and interactive content tool", six framings each, to fourteen models with search on, on behalf of a mid-market B2B company. Page: https://www.gane.ai/index/gtm/marketing/landing-pages-and-interactive-content/2026-11

**Standing:** Unbounce leads with 32% of first choices; verdict contested. 68 first choices across the direct, paraphrase, budget and scale prompts.

## First-choice share

| Rank | Product | Share | Negative rate | Labels |
|---|---|---|---|---|
| 1 | [Unbounce](https://www.gane.ai/index/gtm/vendors/unbounce/index.md) | 32% | 19% | 64 |
| 2 | [Carrd](https://www.gane.ai/index/gtm/vendors/carrd/index.md) | 12% | 17% | 36 |
| 3 | [HubSpot Landing Pages](https://www.gane.ai/index/gtm/vendors/hubspot-landing-pages/index.md) | 9% | 6% | 31 |
| 4 | [Instapage](https://www.gane.ai/index/gtm/vendors/instapage/index.md) | 9% | 31% | 52 |
| 6 | [Leadpages](https://www.gane.ai/index/gtm/vendors/leadpages/index.md) | 4% | 27% | 45 |
| 8 | [Webflow](https://www.gane.ai/index/gtm/vendors/webflow/index.md) | 1% | 6% | 32 |
| 9 | [Landingi](https://www.gane.ai/index/gtm/vendors/landingi/index.md) | 1% | 8% | 24 |
| 10 | [Swipe Pages](https://www.gane.ai/index/gtm/vendors/swipe-pages/index.md) | 1% | 7% | 14 |
| 11 | [Framer](https://www.gane.ai/index/gtm/vendors/framer/index.md) | 1% | 8% | 12 |
| 28 | [ClickFunnels](https://www.gane.ai/index/gtm/vendors/clickfunnels/index.md) | 0% | 39% | 18 |
| 70 | [Wix](https://www.gane.ai/index/gtm/vendors/wix/index.md) | 0% | 44% | 18 |

Rank is by share of first choices among all 91 products named; products with the same share are tied, and the order among them carries no meaning. The table lists those with at least 10 labels.

## Each model's first choice on the direct prompt

- Claude Haiku 4.5: HubSpot Landing Pages, Unbounce; alternatives Instapage, Landingi
- GPT-5.4 mini: Unbounce; alternatives HubSpot Landing Pages, Instapage
- Gemini 3.5 Flash: Instapage; alternatives HubSpot Landing Pages, Unbounce, Webflow
- Perplexity Sonar: Unbounce; alternatives Instapage, Mutiny, Personyze, Webflow
- Grok 4.20: Unbounce; alternatives HubSpot Landing Pages
- Mistral Small: Instapage, Unbounce; alternatives ConvertFlow, Zoho LandingPage
- DeepSeek V4 Flash: Unbounce; alternatives HubSpot Marketing Hub, Instapage, Leadpages
- Llama 4 Maverick: Unbounce; alternatives EngageBay, Framer, Instapage, Keap
- Qwen 3.7 Flash: Unbounce; alternatives Elementor, HubSpot Landing Pages, Instapage, WordPress
- Kimi K2: Unbounce; alternatives Mutiny, Webflow
- GLM 4.7 FlashX: HubSpot Marketing, Unbounce; alternatives ActiveCampaign, Instapage, Landingi
- MiniMax M2.5: HubSpot Landing Pages, Unbounce; alternatives WordPress with Elementor or Thrive Architect
- GPT-6 Luna: HubSpot Landing Pages, Unbounce; alternatives Instapage, Webflow
- Muse Glimmer 30B: Unbounce; alternatives HubSpot Landing Pages, Instapage

## Sources the answers cite

67 of 84 answers came back with a source list, from 12 of 14 models. Sites named in the most answers:

- unbounce.com: 21 answers, 31 citations
- zoho.com: 21 answers, 22 citations
- g2.com: 15 answers, 24 citations
- webflow.com: 15 answers, 20 citations
- leadpages.com: 15 answers, 18 citations
- forbes.com: 13 answers, 14 citations
- findstack.com: 12 answers, 13 citations
- ventureharbour.com: 12 answers, 12 citations

Pages named in the most answers:

- https://zoho.com/landingpage/bootcamp/best-landing-page-builders.html (18 answers)
- https://forbes.com/advisor/business/software/best-landing-page-builder (12 answers)
- https://unbounce.com/ (12 answers)
- https://findstack.com/software/landing-page-builders/s/mid-market (11 answers)
- https://guideflow.com/blog/best-landing-page-builders (11 answers)
- https://unbounce.com/comparisons (11 answers)
- https://ventureharbour.com/best-landing-page-builders (10 answers)
- https://codedesign.ai/blog/best-landing-page-builder (9 answers)
- https://albato.com/blog/publications/best-landing-page-builders-crm-ad-platforms (8 answers)
- https://emailtooltester.com/en/blog/best-landing-page-builder (8 answers)

## Warned against

- Instapage: 16 of 52 labels negative. "Instapage is considered overkill unless you're running a paid-ads team" (Llama 4 Maverick, negative prompt)
- Unbounce: 12 of 64 labels negative. "Unbounce has drawn criticism for aggressive price increases—reportedly ranging from 120% to 415% for some existing customers." (MiniMax M2.5, negative prompt)
- Leadpages: 12 of 45 labels negative. "Multiple reviews call it a "scam" for trial/billing issues. Trustpilot around 1.9/5." (Grok 4.20, negative prompt)
- Wix: 8 of 18 labels negative. "Wix and GoDaddy builders are still slow, still ad-heavy on free tiers, and still bad for SEO" (Llama 4 Maverick, negative prompt)

## Movement since October 2026

Floor: 11 points of share, measured on the calibration repeat.
Same leader: Unbounce at 32%.

- Carrd: 19% to 12%, −7. Inside the floor by 4 points · rank 2 of 91, unchanged.
- Unbounce: 30% to 32%, +2. Inside the floor by 9 points · rank 1 of 91, unchanged.
- Leadpages: 2% to 4%, +2. Inside the floor by 9 points · rank 8 → 6 of 91.
- Elementor: 2% to 0%, −2. Inside the floor by 9 points · rank 12 → 59 of 91.
- Wix: 2% to 0%, −2. Inside the floor by 9 points · rank 21 → 70 of 91.
- HubSpot Landing Pages: 8% to 9%, +1. Inside the floor by 10 points · rank 4 → 3 of 91.
- Instapage: 8% to 9%, +1. Inside the floor by 10 points · rank 3 → 4 of 91.
- Webflow: 0% to 1%, +1. Inside the floor by 10 points · rank 22 → 8 of 91.
- Landingi: 2% to 1%, −1. Inside the floor by 10 points · rank 9 of 91, unchanged.
- Swipe Pages: 2% to 1%, −1. Inside the floor by 10 points · rank 11 → 10 of 91.
- Framer: 2% to 1%, −1. Inside the floor by 10 points · rank 17 → 11 of 91.
- MailerLite: 2% to 1%, −1. Inside the floor by 10 points · rank 10 → 13 of 91.

## Record

- Method: https://www.gane.ai/index/gtm/methodology
- License: CC BY 4.0. Cite as Gane Index, November 2026 Edition, www.gane.ai/index/gtm.