# Email marketing platforms: what AI models recommend, November 2026

Gane, the publisher, sells software in this category. Every product here is measured by the same method as in every other category.

Gane Index, November 2026 Edition. Asked as "email marketing platform" and as "email marketing tool", six framings each, to fourteen models with search on, on behalf of a mid-market B2B company. Page: https://www.gane.ai/index/gtm/marketing/email-marketing

**Standing:** HubSpot Marketing Hub leads with 42% of first choices; verdict clear leader. 53 first choices across the direct, paraphrase, budget and scale prompts.

## First-choice share

| Rank | Product | Share | Negative rate | Labels |
|---|---|---|---|---|
| 1 | [HubSpot Marketing Hub](https://www.gane.ai/index/gtm/vendors/hubspot-marketing-hub/index.md) | 42% | 7% | 60 |
| 2 | [ActiveCampaign](https://www.gane.ai/index/gtm/vendors/activecampaign/index.md) | 26% | 8% | 53 |
| 3 | [Brevo](https://www.gane.ai/index/gtm/vendors/brevo/index.md) | 11% | 5% | 55 |
| 4 | [Zoho Campaigns](https://www.gane.ai/index/gtm/vendors/zoho-campaigns/index.md) | 11% | 7% | 15 |
| 5 | [MailerLite](https://www.gane.ai/index/gtm/vendors/mailerlite/index.md) | 8% | 10% | 29 |
| 6 | [Sender](https://www.gane.ai/index/gtm/vendors/sender/index.md) | 2% | 8% | 12 |
| 7 | [Salesforce Marketing Cloud Account Engagement](https://www.gane.ai/index/gtm/vendors/salesforce-marketing-cloud-account-engagement/index.md) | 0% | 12% | 16 |
| 8 | [Klaviyo](https://www.gane.ai/index/gtm/vendors/klaviyo/index.md) | 0% | 25% | 32 |
| 9 | [Omnisend](https://www.gane.ai/index/gtm/vendors/omnisend/index.md) | 0% | 12% | 17 |
| 10 | [Customer.io](https://www.gane.ai/index/gtm/vendors/customer-io/index.md) | 0% | 0% | 10 |
| 13 | [GetResponse](https://www.gane.ai/index/gtm/vendors/getresponse/index.md) | 0% | 23% | 13 |
| 15 | [Kit](https://www.gane.ai/index/gtm/vendors/kit/index.md) | 0% | 31% | 13 |

Rank is by share of first choices among all 52 products named; products with the same share are tied, and the order among them carries no meaning. The table lists those with at least 10 labels.

## Each model's first choice on the direct prompt

- Claude Haiku 4.5: ActiveCampaign, HubSpot Marketing Hub
- GPT-5.4 mini: HubSpot Marketing Hub; alternatives Adobe Marketo Engage, Salesforce Marketing Cloud Account Engagement
- Gemini 3.5 Flash: HubSpot Marketing Hub; alternatives ActiveCampaign, Adobe Marketo Engage, Customer.io, Salesforce Marketing Cloud Account Engagement
- Perplexity Sonar: HubSpot Marketing Hub; alternatives ActiveCampaign, Adobe Marketo Engage, Oracle Eloqua
- Grok 4.20: ActiveCampaign, HubSpot Marketing Hub; alternatives Brevo, GetResponse, Mailchimp, Zoho Campaigns
- Mistral Small: HubSpot Marketing Hub; alternatives ActiveCampaign, Customer.io
- DeepSeek V4 Flash: HubSpot Marketing Hub; alternatives ActiveCampaign
- Llama 4 Maverick: HubSpot Marketing Hub; alternatives ActiveCampaign, Brevo, Mailchimp
- Qwen 3.7 Flash: HubSpot Marketing Hub; alternatives ActiveCampaign, Salesforce Marketing Cloud, Salesforce Marketing Cloud Account Engagement
- Kimi K2: HubSpot Marketing Hub; alternatives ActiveCampaign, Salesforce Marketing Cloud Account Engagement
- GLM 4.7 FlashX: ActiveCampaign, HubSpot Marketing Hub; alternatives Customer.io
- MiniMax M2.5: HubSpot Marketing Hub; alternatives ActiveCampaign, Brevo
- GPT-6 Luna: HubSpot Marketing Hub; alternatives Adobe Marketo Engage, Salesforce Marketing Cloud Account Engagement
- Muse Glimmer 30B: ActiveCampaign, HubSpot Marketing Hub; alternatives Adobe Marketo Engage, Oracle Eloqua, Salesforce Marketing Cloud Account Engagement

## Sources the answers cite

73 of 84 answers came back with a source list, from 13 of 14 models. Sites named in the most answers:

- forbes.com: 31 answers, 33 citations
- hostinger.com: 20 answers, 21 citations
- braze.com: 20 answers, 20 citations
- technologyadvice.com: 18 answers, 18 citations
- sequenzy.com: 17 answers, 21 citations
- fitsmallbusiness.com: 17 answers, 17 citations
- emailtooltester.com: 15 answers, 17 citations
- mailchimp.com: 14 answers, 20 citations

Pages named in the most answers:

- https://forbes.com/advisor/business/software/best-email-marketing-software (26 answers)
- https://braze.com/resources/articles/best-email-marketing-platforms (20 answers)
- https://technologyadvice.com/email-marketing-software/best-b2b-email-marketing-software (18 answers)
- https://hostinger.com/tutorials/best-email-marketing-platforms (17 answers)
- https://fitsmallbusiness.com/best-email-marketing-software (16 answers)
- https://mailtrap.io/blog/b2b-email-marketing-software (10 answers)
- https://pcmag.com/picks/the-best-email-marketing-software (10 answers)
- https://sequenzy.com/email-marketing-for/b2b (9 answers)
- https://spotsaas.com/blog/best-email-marketing-software (9 answers)
- https://techradar.com/best/best-email-marketing-software (9 answers)

## Warned against

- Mailchimp: 23 of 55 labels negative. "Criticized for billing practices... Not recommended for use with purchased email lists" (Mistral Small, negative prompt)
- Adobe Marketo Engage: 12 of 22 labels negative. "enterprise suites like Salesforce Marketing Cloud, Oracle Eloqua or Adobe Marketo Engage carry licensing costs and implementation complexity" (Muse Glimmer 30B, scale prompt)
- Constant Contact: 8 of 15 labels negative. "Mentioned as a platform to avoid due to negative user experiences, including billing issues and limited features." (Mistral Small, negative prompt)
- Klaviyo: 8 of 32 labels negative. "For pure B2B, avoid overly e-commerce-focused tools like Klaviyo or Omnisend" (Grok 4.20, paraphrase prompt)

## Movement since October 2026

Floor: 11 points of share, measured on the calibration repeat.
Same leader: HubSpot Marketing Hub at 42%.

- Zoho Campaigns: 0% to 11%, +11. Cleared the floor by 0 points · rank 19 → 4 of 52.
- HubSpot Marketing Hub: 35% to 42%, +7. Inside the floor by 4 points · rank 1 of 52, unchanged.
- ActiveCampaign: 28% to 26%, −2. Inside the floor by 9 points · rank 2 of 52, unchanged.
- Sender: 4% to 2%, −2. Inside the floor by 9 points · rank 5 → 6 of 52.
- Klaviyo: 2% to 0%, −2. Inside the floor by 9 points · rank 6 → 8 of 52.
- Moosend: 2% to 0%, −2. Inside the floor by 9 points · rank 7 → 14 of 52.
- Mailchimp: 2% to 0%, −2. Inside the floor by 9 points · rank 12 → 33 of 52.
- Brevo: 12% to 11%, −1. Inside the floor by 10 points · rank 3 of 52, unchanged.
- MailerLite: 9% to 8%, −1. Inside the floor by 10 points · rank 4 → 5 of 52.
- Salesforce Marketing Cloud Account Engagement: 0% to 0%, ±0. Inside the floor by 11 points · rank 15 → 7 of 52.
- Omnisend: 0% to 0%, ±0. Inside the floor by 11 points · rank 13 → 9 of 52.
- Customer.io: 0% to 0%, ±0. Inside the floor by 11 points · rank 17 → 10 of 52.

## Record

- Method: https://www.gane.ai/index/gtm/methodology
- License: CC BY 4.0. Cite as Gane Index, November 2026 Edition, www.gane.ai/index/gtm.