# Digital asset management for enterprise buyers: what AI models recommend, November 2026 Gane Index, November 2026 Edition. Asked as "digital asset management system" and as "DAM platform", six framings each, to fourteen models with search on, on behalf of an enterprise B2B company. Page: https://www.gane.ai/index/gtm/marketing/digital-asset-management/2026-11/enterprise **Standing:** Bynder leads with 43% of first choices; verdict clear leader. 49 first choices across the direct, paraphrase, budget and scale prompts. ## First-choice share | Rank | Product | Share | Negative rate | Labels | |---|---|---|---|---| | 1 | [Bynder](https://www.gane.ai/index/gtm/vendors/bynder/index.md) | 43% | 10% | 61 | | 2 | [MediaValet](https://www.gane.ai/index/gtm/vendors/mediavalet/index.md) | 18% | 8% | 38 | | 3 | [Adobe Experience Manager Assets](https://www.gane.ai/index/gtm/vendors/adobe-experience-manager-assets/index.md) | 14% | 22% | 59 | | 4 | [Acquia DAM](https://www.gane.ai/index/gtm/vendors/acquia-dam/index.md) | 10% | 9% | 32 | | 5 | [Aprimo](https://www.gane.ai/index/gtm/vendors/aprimo/index.md) | 8% | 9% | 53 | | 6 | [Brandfolder](https://www.gane.ai/index/gtm/vendors/brandfolder/index.md) | 2% | 22% | 37 | | 9 | [Cloudinary](https://www.gane.ai/index/gtm/vendors/cloudinary/index.md) | 0% | 6% | 36 | | 10 | [Orange Logic](https://www.gane.ai/index/gtm/vendors/orange-logic/index.md) | 0% | 0% | 18 | | 11 | [Frontify](https://www.gane.ai/index/gtm/vendors/frontify/index.md) | 0% | 5% | 19 | | 12 | [OpenText Media Management](https://www.gane.ai/index/gtm/vendors/opentext-media-management/index.md) | 0% | 9% | 11 | | 14 | [Canto](https://www.gane.ai/index/gtm/vendors/canto/index.md) | 0% | 30% | 33 | Rank is by share of first choices among all 72 products named; products with the same share are tied, and the order among them carries no meaning. The table lists those with at least 10 labels. ## Each model's first choice on the direct prompt - Claude Haiku 4.5: Adobe Experience Manager Assets; alternatives Canto, MediaValet, Widen Collective - GPT-5.4 mini: Adobe Experience Manager Assets; alternatives Aprimo, Bynder, MediaValet - Gemini 3.5 Flash: Bynder; alternatives Acquia DAM, Adobe Experience Manager Assets, Aprimo, Brandfolder - Perplexity Sonar: Bynder; alternatives Aprimo, Cloudinary, Orange Logic, Pimberly - Grok 4.20: Bynder; alternatives Adobe Experience Manager Assets, Aprimo, Brandfolder, Cloudinary - Mistral Small: Adobe Experience Manager Assets, Bynder; alternatives Acquia DAM, Cloudinary - DeepSeek V4 Flash: Bynder; alternatives Adobe Experience Manager Assets, Aprimo - Llama 4 Maverick: no first choice - Qwen 3.7 Flash: Adobe Experience Manager Assets; alternatives Aprimo, Bynder, Canto, OpenText Media Management CE - Kimi K2: Aprimo, Bynder; alternatives Adobe Experience Manager Assets, Brandfolder, Frontify - GLM 4.7 FlashX: Adobe Experience Manager Assets, Bynder; alternatives Acquia DAM, Aprimo, Brandfolder, Cloudinary Media Management - MiniMax M2.5: Bynder; alternatives Adobe Experience Manager Assets, Aprimo, Frontify - GPT-6 Luna: Bynder; alternatives Adobe Experience Manager Assets, Aprimo, Cloudinary - Muse Glimmer 30B: Bynder; alternatives Adobe Experience Manager Assets, Aprimo, Cloudinary, Frontify ## Sources the answers cite 76 of 84 answers came back with a source list, from 14 of 14 models. Sites named in the most answers: - cloudinary.com: 51 answers, 93 citations - capterra.com: 34 answers, 45 citations - air.inc: 26 answers, 37 citations - vntana.com: 24 answers, 34 citations - business.adobe.com: 21 answers, 23 citations - aprimo.com: 20 answers, 25 citations - resources.rework.com: 19 answers, 28 citations - orangelogic.com: 19 answers, 25 citations Pages named in the most answers: - https://capterra.com/resources/best-digital-asset-management-software-reviews-analysis (27 answers) - https://cloudinary.com/guides/digital-asset-management/best-dam-platform-for-enterprise-marketing-teams (26 answers) - https://air.inc/resources/best-enterprise-dam-software (24 answers) - https://cloudinary.com/guides/digital-asset-management/best-digital-asset-management-tools (18 answers) - https://cloudinary.com/guides/digital-asset-management/digital-asset-management-software-cost (18 answers) - https://cloudinary.com/guides/enterprise/enterprise-dam-software (17 answers) - https://vntana.com/roundup/best-enterprise-digital-asset-management-software (17 answers) - https://resources.rework.com/tools/design-creative/best-digital-asset-management-software-2026 (16 answers) - https://zapier.com/blog/dam-software (13 answers) - https://research.oz.spotlightar.com/reports/forrester-wave-digital-asset-management-systems-2024/leaders (11 answers) ## Warned against - Adobe Experience Manager Assets: 13 of 59 labels negative. "The monolith (Adobe AEM Assets) — expensive, complex, and requires specialist staff you might not have." (DeepSeek V4 Flash, negative prompt) - Canto: 10 of 33 labels negative. "Teams often grow out of Canto and need to upgrade to a more robust DAM; starting with a scalable DAM is better." (Muse Glimmer 30B, negative prompt) - Brandfolder: 8 of 37 labels negative. "Some users have reported performance issues, especially during peak hours, and scalability concerns for larger organizations" (Claude Haiku 4.5, negative prompt) - Bynder: 6 of 61 labels negative. "Bynder should be avoided for predictability because it "typically [has] custom quote-only with user-based pricing that can escalate."" (MiniMax M2.5, budget prompt) ## Movement since October 2026 Floor: 11 points of share, measured on the calibration repeat. Same leader: Bynder at 43%. - Acquia DAM: 4% to 10%, +6. Inside the floor by 5 points · rank 5 → 4 of 72. - Bynder: 48% to 43%, −5. Inside the floor by 6 points · rank 1 of 72, unchanged. - MediaValet: 22% to 18%, −4. Inside the floor by 7 points · rank 2 of 72, unchanged. - Aprimo: 4% to 8%, +4. Inside the floor by 7 points · rank 4 → 5 of 72. - Brandfolder: 0% to 2%, +2. Inside the floor by 9 points · rank 15 → 6 of 72. - Canto: 2% to 0%, −2. Inside the floor by 9 points · rank 9 → 14 of 72. - Adobe Experience Manager Assets: 13% to 14%, +1. Inside the floor by 10 points · rank 3 of 72, unchanged. - Air: 2% to 2%, ±0. Inside the floor by 11 points · rank 6 → 7 of 72. - Cloudinary: 0% to 0%, ±0. Inside the floor by 11 points · rank 10 → 9 of 72. - Orange Logic: 0% to 0%, ±0. Inside the floor by 11 points · rank 11 → 10 of 72. - Frontify: 0% to 0%, ±0. Inside the floor by 11 points · rank 14 → 11 of 72. - OpenText Media Management: 0% to 0%, ±0. Inside the floor by 11 points · rank 12 of 72, unchanged. ## Record - Method: https://www.gane.ai/index/gtm/methodology - License: CC BY 4.0. Cite as Gane Index, November 2026 Edition, www.gane.ai/index/gtm.