# Competitive intelligence tools for small business buyers: what AI models recommend, November 2026

Gane, the publisher, sells software in this category. Every product here is measured by the same method as in every other category.

Gane Index, November 2026 Edition. Asked as "competitive intelligence tool" and as "competitor tracking platform for product marketing", six framings each, to fourteen models with search on, on behalf of a small B2B company. Added to the November 2026 Edition. Page: https://www.gane.ai/index/gtm/marketing/competitive-intelligence/2026-11/smb

**Standing:** Kompyte leads with 37% of first choices; verdict contested. 65 first choices across the direct, paraphrase, budget and scale prompts.

## First-choice share

| Rank | Product | Share | Negative rate | Labels |
|---|---|---|---|---|
| 1 | [Kompyte](https://www.gane.ai/index/gtm/vendors/kompyte/index.md) | 37% | 17% | 59 |
| 2 | [Visualping](https://www.gane.ai/index/gtm/vendors/visualping/index.md) | 15% | 4% | 50 |
| 3 | [Semrush](https://www.gane.ai/index/gtm/vendors/semrush/index.md) | 6% | 15% | 61 |
| 4 | [Google Alerts](https://www.gane.ai/index/gtm/vendors/google-alerts/index.md) | 5% | 0% | 30 |
| 5 | [LinkedIn Sales Navigator](https://www.gane.ai/index/gtm/vendors/linkedin-sales-navigator/index.md) | 5% | 4% | 23 |
| 6 | [Similarweb](https://www.gane.ai/index/gtm/vendors/similarweb/index.md) | 5% | 23% | 43 |
| 9 | [Crayon](https://www.gane.ai/index/gtm/vendors/crayon/index.md) | 3% | 79% | 66 |
| 10 | [SpyFu](https://www.gane.ai/index/gtm/vendors/spyfu/index.md) | 2% | 4% | 28 |
| 21 | [Klue](https://www.gane.ai/index/gtm/vendors/klue/index.md) | 2% | 78% | 63 |
| 22 | [Owler](https://www.gane.ai/index/gtm/vendors/owler/index.md) | 0% | 12% | 26 |
| 23 | [Prisync](https://www.gane.ai/index/gtm/vendors/prisync/index.md) | 0% | 0% | 11 |
| 24 | [Brand24](https://www.gane.ai/index/gtm/vendors/brand24/index.md) | 0% | 0% | 10 |

Rank is by share of first choices among all 87 products named; products with the same share are tied, and the order among them carries no meaning. The table lists those with at least 10 labels.

## Each model's first choice on the direct prompt

- Claude Haiku 4.5: Kompyte; alternatives Ahrefs, BuiltWith, BuzzSumo, LinkedIn Sales Navigator
- GPT-5.4 mini: Crayon; alternatives Feedly, Klue, Semrush, Similarweb
- Gemini 3.5 Flash: Kompyte; alternatives Ahrefs, KeystoneIQ, Parano.ai, Semrush
- Perplexity Sonar: Visualping; alternatives Owler, Semrush
- Grok 4.20: Semrush; alternatives Kompyte, LinkedIn Sales Navigator, SpyFu
- Mistral Small: Kompyte, SyncGTM; alternatives LinkedIn Sales Navigator, Owler, Semrush
- DeepSeek V4 Flash: Kompyte; alternatives Google Alerts, Owler, Semrush, Similarweb
- Llama 4 Maverick: Kompyte; alternatives LinkedIn Sales Navigator, Semrush
- Qwen 3.7 Flash: Kompyte; alternatives Owler, Semrush, SyncGTM
- Kimi K2: Kompyte, LinkedIn Sales Navigator; alternatives Semrush, SpyFu
- GLM 4.7 FlashX: no first choice; alternatives Google Alerts, Kompyte, Owler, Prisync
- MiniMax M2.5: Kompyte; alternatives Brand24, Crayon, Google Alerts, Klue
- GPT-6 Luna: Visualping
- Muse Glimmer 30B: Kompyte, Similarweb; alternatives LinkedIn Sales Navigator, Owler, SyncGTM

## Sources the answers cite

74 of 84 answers came back with a source list, from 14 of 14 models. Sites named in the most answers:

- miniloop.ai: 34 answers, 34 citations
- siftly.ai: 33 answers, 37 citations
- linkeddit.com: 30 answers, 40 citations
- toolradar.com: 28 answers, 39 citations
- softwareadvice.com: 28 answers, 32 citations
- marketintelligencetools.com: 27 answers, 37 citations
- g2.com: 20 answers, 23 citations
- clientcues.com: 19 answers, 19 citations

Pages named in the most answers:

- https://miniloop.ai/blog/competitive-intelligence-tools (34 answers)
- https://siftly.ai/blog/7-most-affordable-competitive-intelligence-platforms (31 answers)
- https://softwareadvice.com/competitive-intelligence/small-business (24 answers)
- https://linkeddit.com/blog/competitive-intelligence-software-for-small-businesses (23 answers)
- https://toolradar.com/best/competitive-intelligence/for/small-businesses (22 answers)
- https://marketintelligencetools.com/reports/competitive-intelligence-pricing (21 answers)
- https://clientcues.com/company/blog/posts/best-competitive-intelligence-tools-under-500-per-month (19 answers)
- https://linkeddit.com/blog/affordable-competitive-intelligence-tools (15 answers)
- https://marketintelligencetools.com/rankings/competitive-intelligence-tools (14 answers)
- https://sivonhq.com/blog/competitive-intelligence-tools-small-business (14 answers)

## Warned against

- Crayon: 52 of 66 labels negative. "most small businesses should avoid these entirely—they require dedicated analysts, complex onboarding, and ongoing management that small teams simply cannot sustain" (MiniMax M2.5, negative prompt)
- Klue: 49 of 63 labels negative. "Enterprise suites like Crayon and Klue run roughly $15,000 to $100,000 a year and assume a dedicated analyst, a mismatch for almost every small business." (Muse Glimmer 30B, negative prompt)
- AlphaSense: 15 of 18 labels negative. "Enterprise-heavy options like Crayon, Klue, or AlphaSense are excluded as they're often $15K+/year and assume larger teams." (Grok 4.20, comparative prompt)
- Similarweb: 10 of 43 labels negative. "Cheapest paid plan ~$125/month — best for market share and traffic estimates, but only worth it if digital analytics are critical" (Kimi K2, budget prompt)

## Movement since October 2026

Floor: 11 points of share, measured on the calibration repeat.
Same leader: Kompyte at 37%.

- Kompyte: 26% to 37%, +11. Cleared the floor by 0 points · rank 1 of 87, unchanged.
- SpyFu: 12% to 2%, −10. Inside the floor by 1 point · rank 3 → 10 of 87.
- Owler: 9% to 0%, −9. Inside the floor by 2 points · rank 4 → 22 of 87.
- LinkedIn Sales Navigator: 0% to 5%, +5. Inside the floor by 6 points · rank 21 → 5 of 87.
- Google Alerts: 3% to 5%, +2. Inside the floor by 9 points · rank 6 → 4 of 87.
- Similarweb: 3% to 5%, +2. Inside the floor by 9 points · rank 7 → 6 of 87.
- Brand24: 2% to 0%, −2. Inside the floor by 9 points · rank 12 → 24 of 87.
- Visualping: 16% to 15%, −1. Inside the floor by 10 points · rank 2 of 87, unchanged.
- Semrush: 5% to 6%, +1. Inside the floor by 10 points · rank 5 → 3 of 87.
- Crayon: 2% to 3%, +1. Inside the floor by 10 points · rank 18 → 9 of 87.
- Klue: 2% to 2%, ±0. Inside the floor by 11 points · rank 17 → 21 of 87.
- Prisync: 0% to 0%, ±0. Inside the floor by 11 points · rank 20 → 23 of 87.

## Record

- Method: https://www.gane.ai/index/gtm/methodology
- License: CC BY 4.0. Cite as Gane Index, November 2026 Edition, www.gane.ai/index/gtm.