# Competitive intelligence tools: what AI models recommend, November 2026

Gane, the publisher, sells software in this category. Every product here is measured by the same method as in every other category.

Gane Index, November 2026 Edition. Asked as "competitive intelligence tool" and as "competitor tracking platform for product marketing", six framings each, to fourteen models with search on, on behalf of a mid-market B2B company. Added to the November 2026 Edition. Page: https://www.gane.ai/index/gtm/marketing/competitive-intelligence/2026-11

**Standing:** Kompyte leads with 40% of first choices; verdict contested. 53 first choices across the direct, paraphrase, budget and scale prompts.

## First-choice share

| Rank | Product | Share | Negative rate | Labels |
|---|---|---|---|---|
| 1 | [Kompyte](https://www.gane.ai/index/gtm/vendors/kompyte/index.md) | 40% | 10% | 52 |
| 2 | [Klue](https://www.gane.ai/index/gtm/vendors/klue/index.md) | 25% | 19% | 62 |
| 3 | [Crayon](https://www.gane.ai/index/gtm/vendors/crayon/index.md) | 23% | 22% | 63 |
| 4 | [Visualping](https://www.gane.ai/index/gtm/vendors/visualping/index.md) | 4% | 4% | 27 |
| 5 | [Semrush](https://www.gane.ai/index/gtm/vendors/semrush/index.md) | 2% | 17% | 58 |
| 6 | [Owler](https://www.gane.ai/index/gtm/vendors/owler/index.md) | 2% | 0% | 18 |
| 7 | [Google Alerts](https://www.gane.ai/index/gtm/vendors/google-alerts/index.md) | 2% | 9% | 11 |
| 10 | [Similarweb](https://www.gane.ai/index/gtm/vendors/similarweb/index.md) | 0% | 19% | 52 |
| 11 | [Contify](https://www.gane.ai/index/gtm/vendors/contify/index.md) | 0% | 17% | 23 |
| 12 | [AlphaSense](https://www.gane.ai/index/gtm/vendors/alphasense/index.md) | 0% | 15% | 20 |
| 13 | [SpyFu](https://www.gane.ai/index/gtm/vendors/spyfu/index.md) | 0% | 18% | 22 |
| 14 | [Ahrefs](https://www.gane.ai/index/gtm/vendors/ahrefs/index.md) | 0% | 28% | 25 |

Rank is by share of first choices among all 100 products named; products with the same share are tied, and the order among them carries no meaning. The table lists those with at least 10 labels.

## Each model's first choice on the direct prompt

- Claude Haiku 4.5: Kompyte; alternatives KeepTabz, Klue
- GPT-5.4 mini: Klue; alternatives Crayon, Kompyte
- Gemini 3.5 Flash: Klue; alternatives Contify, Crayon, Kompyte
- Perplexity Sonar: Kompyte; alternatives Crayon, Klue
- Grok 4.20: Crayon; alternatives Klue, Semrush, Similarweb
- Mistral Small: Crayon, Klue; alternatives IndustryLens, Kompyte, Semrush, SyncGTM
- DeepSeek V4 Flash: Kompyte; alternatives Crayon, Klue
- Llama 4 Maverick: Kompyte; alternatives Crayon, IndustryLens, Klue, Semrush
- Qwen 3.7 Flash: Crayon, Klue; alternatives Kompyte, Owler, Similarweb, SyncGTM
- Kimi K2: Crayon, Klue; alternatives Feedly, Kompyte, Semrush, Visualping
- GLM 4.7 FlashX: Kompyte; alternatives AlphaSense, Crayon, Klue, Owler
- MiniMax M2.5: Klue; alternatives Crayon, Owler, Semrush, SpyFu
- GPT-6 Luna: Klue; alternatives Crayon
- Muse Glimmer 30B: Crayon, Kompyte; alternatives Klue

## Sources the answers cite

71 of 84 answers came back with a source list, from 14 of 14 models. Sites named in the most answers:

- g2.com: 22 answers, 39 citations
- marketintelligencetools.com: 19 answers, 24 citations
- prospeo.io: 17 answers, 25 citations
- toolradar.com: 15 answers, 18 citations
- softwaresuggest.com: 14 answers, 14 citations
- syncgtm.com: 14 answers, 14 citations
- contify.com: 13 answers, 16 citations
- klue.com: 13 answers, 14 citations

Pages named in the most answers:

- https://prospeo.io/s/best-competitive-intelligence-tools (15 answers)
- https://softwaresuggest.com/competitive-intelligence-tools (14 answers)
- https://syncgtm.com/blog/competitive-intelligence-tools (14 answers)
- https://marketintelligencetools.com/rankings/competitive-intelligence-tools (12 answers)
- https://divbyzero.com/blog/best-competitive-intelligence-tools (11 answers)
- https://dupple.com/learn/best-ai-competitive-intelligence-tools (11 answers)
- https://miniloop.ai/blog/competitive-intelligence-tools (11 answers)
- https://datashake.com/blog/8-best-competitive-intelligence-tools-in-2026 (10 answers)
- https://inflowave.io/resources/best-competitive-intelligence-tools (10 answers)
- https://newscatcherapi.com/blog-posts/best-competitive-intelligence-tools (10 answers)

## Warned against

- Similarweb: 10 of 52 labels negative. "Avoid enterprise tools like Klue, Crayon, Contify, and Similarweb (full versions)" (DeepSeek V4 Flash, budget prompt)
- Klue: 12 of 62 labels negative. "flagged by AI models as something to avoid for enterprise use due to its high negative share and cost" (Mistral Small, negative prompt)
- Crayon: 14 of 63 labels negative. "Avoid enterprise tools like Klue, Crayon, Contify, and Similarweb (full versions)" (DeepSeek V4 Flash, budget prompt)
- Semrush: 10 of 58 labels negative. "Expensive (especially for small teams; complaints about hidden fees, trials turning into charges, and hard cancellations). Steep learning curve." (Grok 4.20, negative prompt)

## Movement since October 2026

Floor: 11 points of share, measured on the calibration repeat.
Same leader: Kompyte at 40%.

- Crayon: 12% to 23%, +11. Inside the floor by 0 points · rank 3 of 100, unchanged.
- SpyFu: 6% to 0%, −6. Inside the floor by 5 points · rank 4 → 13 of 100.
- Kompyte: 38% to 40%, +2. Inside the floor by 9 points · rank 1 of 100, unchanged.
- Semrush: 0% to 2%, +2. Inside the floor by 9 points · rank 13 → 5 of 100.
- Google Alerts: 4% to 2%, −2. Inside the floor by 9 points · rank 6 → 7 of 100.
- Klue: 26% to 25%, −1. Inside the floor by 10 points · rank 2 of 100, unchanged.
- Visualping: 4% to 4%, ±0. Inside the floor by 11 points · rank 5 → 4 of 100.
- Owler: 2% to 2%, ±0. Inside the floor by 11 points · rank 7 → 6 of 100.
- Similarweb: 0% to 0%, ±0. Inside the floor by 11 points · rank 12 → 10 of 100.
- Contify: 0% to 0%, ±0. Inside the floor by 11 points · rank 15 → 11 of 100.
- AlphaSense: 0% to 0%, ±0. Inside the floor by 11 points · rank 14 → 12 of 100.
- Ahrefs: 0% to 0%, ±0. Inside the floor by 11 points · rank 16 → 14 of 100.

## Record

- Method: https://www.gane.ai/index/gtm/methodology
- License: CC BY 4.0. Cite as Gane Index, November 2026 Edition, www.gane.ai/index/gtm.