# Audio and podcast advertising: what AI models recommend, November 2026

Gane Index, November 2026 Edition. Asked as "audio advertising platform" and as "podcast and streaming audio ad platform", six framings each, to fourteen models with search on, on behalf of a mid-market B2B company. Added to the November 2026 Edition. Page: https://www.gane.ai/index/gtm/marketing/audio-and-podcast-advertising/2026-11

**Standing:** AudioGo leads with 29% of first choices; verdict contested. 49 first choices across the direct, paraphrase, budget and scale prompts.

## First-choice share

| Rank | Product | Share | Negative rate | Labels |
|---|---|---|---|---|
| 1 | [AudioGo](https://www.gane.ai/index/gtm/vendors/audiogo/index.md) | 29% | 5% | 41 |
| 2 | [StackAdapt](https://www.gane.ai/index/gtm/vendors/stackadapt/index.md) | 24% | 4% | 28 |
| 3 | [Spotify Ads Manager](https://www.gane.ai/index/gtm/vendors/spotify-ads-manager/index.md) | 20% | 10% | 58 |
| 4 | [Acast](https://www.gane.ai/index/gtm/vendors/acast/index.md) | 10% | 7% | 45 |
| 7 | [The Trade Desk](https://www.gane.ai/index/gtm/vendors/the-trade-desk/index.md) | 2% | 13% | 15 |
| 10 | [iHeartMedia](https://www.gane.ai/index/gtm/vendors/iheartmedia/index.md) | 0% | 7% | 15 |
| 11 | [Libsyn Ads](https://www.gane.ai/index/gtm/vendors/libsyn-ads/index.md) | 0% | 12% | 16 |
| 12 | [SiriusXM Media](https://www.gane.ai/index/gtm/vendors/siriusxm-media/index.md) | 0% | 14% | 14 |
| 13 | [Podbean Ads Marketplace](https://www.gane.ai/index/gtm/vendors/podbean-ads-marketplace/index.md) | 0% | 0% | 10 |
| 16 | [Pandora](https://www.gane.ai/index/gtm/vendors/pandora/index.md) | 0% | 9% | 11 |
| 19 | [AdsWizz](https://www.gane.ai/index/gtm/vendors/adswizz/index.md) | 0% | 10% | 10 |

Rank is by share of first choices among all 107 products named; products with the same share are tied, and the order among them carries no meaning. The table lists those with at least 10 labels.

## Each model's first choice on the direct prompt

- Claude Haiku 4.5: StackAdapt; alternatives Spotify Advertising, Terminus, Triton Digital
- GPT-5.4 mini: Spotify Ads Manager; alternatives Acast, Gumball, The Trade Desk
- Gemini 3.5 Flash: Basis, The Trade Desk; alternatives Acast, AdvertiseCast, SiriusXM Media
- Perplexity Sonar: StackAdapt; alternatives 6sense, Demandbase, Spotify Ads Manager
- Grok 4.20: StackAdapt; alternatives Acast, AdsWizz, Spotify Ads Manager
- Mistral Small: Spotify Advertising, StackAdapt; alternatives The Trade Desk, iHeartMedia
- DeepSeek V4 Flash: StackAdapt; alternatives AudioGo, Spotify Advertising, iHeartMedia
- Llama 4 Maverick: AdRoll ABM; alternatives AudioGo, StackAdapt
- Qwen 3.7 Flash: Spotify Advertising; alternatives StackAdapt, The Trade Desk, iHeartMedia
- Kimi K2: Spotify Ads Manager, StackAdapt; alternatives The Trade Desk
- GLM 4.7 FlashX: StackAdapt; alternatives AudioGo, ProspectBase
- MiniMax M2.5: AdRoll ABM, StackAdapt; alternatives Spotify Ads Manager
- GPT-6 Luna: Acast; alternatives Spotify Ads Manager
- Muse Glimmer 30B: Spotify Advertising; alternatives Intentsify, ProspectBase, StackAdapt, The Trade Desk

## Sources the answers cite

72 of 84 answers came back with a source list, from 14 of 14 models. Sites named in the most answers:

- acast.com: 42 answers, 79 citations
- audiogo.com: 34 answers, 61 citations
- millionpodcasts.com: 29 answers, 30 citations
- siriusxmmedia.com: 28 answers, 54 citations
- ads.spotify.com: 26 answers, 42 citations
- influencermarketinghub.com: 24 answers, 29 citations
- heysid.com: 21 answers, 28 citations
- podderapp.com: 18 answers, 18 citations

Pages named in the most answers:

- https://millionpodcasts.com/blog/best-podcast-ad-networks-and-advertising-platforms (26 answers)
- https://audiogo.com/ (25 answers)
- https://acast.com/en-gb/news-and-insights/the-best-podcast-advertising-platforms-and-networks-in-2026 (21 answers)
- https://influencermarketinghub.com/audio-advertising/audio-ad-platforms (21 answers)
- https://audiogo.com/podcasts (16 answers)
- https://acast.com/en/news-and-insights/best-podcast-advertising-platforms-and-networks (15 answers)
- https://acast.com/en/news-and-insights/podcast-advertising-the-ultimate-guide (15 answers)
- https://guideflow.com/blog/audio-advertising-platform (13 answers)
- https://podderapp.com/post/best-podcast-advertising-platforms (13 answers)
- https://heysid.com/resources/b2b-podcast-advertising-reach-decision-makers (12 answers)

## Warned against

- Spotify Ads Manager: 6 of 58 labels negative. "Cheap, broad self-serve buys—such as Spotify Ads Manager or AudioGO—if treated as proven acquisition channels rather than small tests." (Perplexity Sonar, negative prompt)
- Wondery: 3 of 3 labels negative. "frequent Reddit gripes about mid-roll ad interruptions that disrupt listening flow, plus heavy self-promotion" (Grok 4.20, negative prompt)
- iHeartPodcasts: 3 of 5 labels negative. "iHeartPodcasts – Frequently cited for excessive, poorly placed ads (3-4 minutes of continuous ads at episode start)" (Kimi K2, negative prompt)
- Acast: 3 of 45 labels negative. "managed/host-read campaigns jump to $10k–$15k with mixed ROI reports... can feel overpriced for smaller advertisers" (Grok 4.20, negative prompt)

## Movement since October 2026

Floor: 11 points of share, measured on the calibration repeat.
Same leader: AudioGo at 29%.

- AudioGo: 34% to 29%, −5. Inside the floor by 6 points · rank 1 of 107, unchanged.
- StackAdapt: 20% to 24%, +4. Inside the floor by 7 points · rank 3 → 2 of 107.
- Acast: 7% to 10%, +3. Inside the floor by 8 points · rank 4 of 107, unchanged.
- Libsyn Ads: 2% to 0%, −2. Inside the floor by 9 points · rank 5 → 11 of 107.
- Spotify Audience Network: 2% to 0%, −2. Inside the floor by 9 points · rank 8 → 17 of 107.
- Triton Digital: 2% to 0%, −2. Inside the floor by 9 points · rank 6 → 27 of 107.
- Spotify Ads Manager: 21% to 20%, −1. Inside the floor by 10 points · rank 2 → 3 of 107.
- The Trade Desk: 2% to 2%, ±0. Inside the floor by 11 points · rank 13 → 7 of 107.
- iHeartMedia: 0% to 0%, ±0. Inside the floor by 11 points · rank 17 → 10 of 107.
- SiriusXM Media: 0% to 0%, ±0. Inside the floor by 11 points · rank 22 → 12 of 107.
- Podbean Ads Marketplace: 0% to 0%, ±0. Inside the floor by 11 points · rank 18 → 13 of 107.
- AdvertiseCast: 0% to 0%, ±0. Inside the floor by 11 points · rank 19 → 14 of 107.

## Record

- Method: https://www.gane.ai/index/gtm/methodology
- License: CC BY 4.0. Cite as Gane Index, November 2026 Edition, www.gane.ai/index/gtm.