# Audio and podcast advertising for enterprise buyers: what AI models recommend, November 2026

Gane Index, November 2026 Edition. Asked as "audio advertising platform" and as "podcast and streaming audio ad platform", six framings each, to fourteen models with search on, on behalf of an enterprise B2B company. Added to the November 2026 Edition. Page: https://www.gane.ai/index/gtm/marketing/audio-and-podcast-advertising/2026-11/enterprise

**Standing:** StackAdapt leads with 32% of first choices; verdict contested. 47 first choices across the direct, paraphrase, budget and scale prompts.

## First-choice share

| Rank | Product | Share | Negative rate | Labels |
|---|---|---|---|---|
| 1 | [StackAdapt](https://www.gane.ai/index/gtm/vendors/stackadapt/index.md) | 32% | 7% | 28 |
| 2 | [The Trade Desk](https://www.gane.ai/index/gtm/vendors/the-trade-desk/index.md) | 6% | 4% | 25 |
| 3 | [Spotify Ads Manager](https://www.gane.ai/index/gtm/vendors/spotify-ads-manager/index.md) | 6% | 19% | 37 |
| 4 | [Amazon DSP](https://www.gane.ai/index/gtm/vendors/amazon-dsp/index.md) | 6% | 15% | 13 |
| 6 | [Acast](https://www.gane.ai/index/gtm/vendors/acast/index.md) | 4% | 3% | 35 |
| 7 | [AdsWizz](https://www.gane.ai/index/gtm/vendors/adswizz/index.md) | 4% | 12% | 25 |
| 11 | [Spotify Advertising](https://www.gane.ai/index/gtm/vendors/spotify-advertising/index.md) | 2% | 6% | 17 |
| 13 | [SiriusXM Media](https://www.gane.ai/index/gtm/vendors/siriusxm-media/index.md) | 2% | 20% | 15 |
| 21 | [iHeartMedia](https://www.gane.ai/index/gtm/vendors/iheartmedia/index.md) | 0% | 5% | 20 |
| 22 | [Triton Digital](https://www.gane.ai/index/gtm/vendors/triton-digital/index.md) | 0% | 8% | 12 |
| 23 | [Megaphone](https://www.gane.ai/index/gtm/vendors/megaphone/index.md) | 0% | 20% | 10 |
| 80 | [AudioGo](https://www.gane.ai/index/gtm/vendors/audiogo/index.md) | 0% | 43% | 14 |

Rank is by share of first choices among all 109 products named; products with the same share are tied, and the order among them carries no meaning. The table lists those with at least 10 labels.

## Each model's first choice on the direct prompt

- Claude Haiku 4.5: LinkedIn Audio Ads; alternatives Acast, Megaphone, Midroll Media, Podtrac
- GPT-5.4 mini: AdsWizz; alternatives Audioboom
- Gemini 3.5 Flash: Demandbase, The Trade Desk; alternatives Acast, SXM Media, Spotify Advertising, StackAdapt
- Perplexity Sonar: StackAdapt; alternatives Acast, Demandbase, Spotify Advertising, The Trade Desk
- Grok 4.20: Intentsify; alternatives AdsWizz, Spotify Advertising, iHeartMedia
- Mistral Small: StackAdapt; alternatives Spotify Ads Manager, The Trade Desk, iHeartMedia
- DeepSeek V4 Flash: StackAdapt; alternatives Hey Sid, ProspectBase, Spotify Advertising, The Trade Desk
- Llama 4 Maverick: StackAdapt
- Qwen 3.7 Flash: Intentsify, Madison Logic; alternatives AdsWizz, Spotify Advertising, The Trade Desk, iHeartMedia
- Kimi K2: SiriusXM Media, Spotify Advertising, Spotify Audience Network; alternatives Madison Logic, StackAdapt, The Trade Desk
- GLM 4.7 FlashX: no first choice
- MiniMax M2.5: Madison Logic, ProspectBase; alternatives AdsWizz, Spotify Advertising, iHeartMedia
- GPT-6 Luna: StackAdapt; alternatives Acast, Basis, Demandbase, Spotify Ads Manager
- Muse Glimmer 30B: StackAdapt; alternatives Madison Logic ABM Audio Advertising, Spotify Advertising, The Trade Desk

## Sources the answers cite

74 of 84 answers came back with a source list, from 14 of 14 models. Sites named in the most answers:

- acast.com: 40 answers, 84 citations
- heysid.com: 29 answers, 39 citations
- audiogo.com: 25 answers, 38 citations
- siriusxmmedia.com: 19 answers, 46 citations
- ads.spotify.com: 19 answers, 41 citations
- gane.ai/index: 19 answers, 22 citations
- millionpodcasts.com: 18 answers, 18 citations
- stackadapt.com: 16 answers, 34 citations

Pages named in the most answers:

- https://heysid.com/resources/best-audio-advertising-platforms-for-b2b (24 answers)
- https://acast.com/en/news-and-insights/best-podcast-advertising-platforms-and-networks (19 answers)
- https://millionpodcasts.com/blog/best-podcast-ad-networks-and-advertising-platforms (18 answers)
- https://acast.com/en/news-and-insights/podcast-advertising-the-ultimate-guide (15 answers)
- https://acast.com/en-gb/news-and-insights/the-best-podcast-advertising-platforms-and-networks-in-2026 (14 answers)
- https://audiogo.com/ (14 answers)
- https://gane.ai/index/gtm/marketing/audio-and-podcast-advertising/enterprise (14 answers)
- https://heysid.com/resources/b2b-podcast-advertising-reach-decision-makers (14 answers)
- https://influencermarketinghub.com/audio-advertising/audio-ad-platforms (14 answers)
- https://guideflow.com/blog/audio-advertising-platform (12 answers)

## Warned against

- Spotify Ads Manager: 7 of 37 labels negative. "Leading platforms like Spotify and Apple Podcasts are developing more robust brand safety tools, but enterprises should verify these capabilities before committing significant budgets." (Claude Haiku 4.5, negative prompt)
- AudioGo: 6 of 14 labels negative. "Avoid platforms whose pricing changes dynamically... AudioGo, for example, adjusts bids in real time and charges only for delivered ads, so final costs are less predictable." (Perplexity Sonar, budget prompt)
- Podbean Ads Marketplace: 4 of 4 labels negative. "recommendations to avoid due to concerns about ad quality, targeting, and overall reliability for enterprise use" (Mistral Small, negative prompt)
- AdvertiseCast: 3 of 3 labels negative. "its CPM‑based model can lead to budget creep if not tightly managed, and some reports cite poor attribution" (GLM 4.7 FlashX, negative prompt)

## Movement since October 2026

Floor: 11 points of share, measured on the calibration repeat.
Same leader: StackAdapt at 32%.

- StackAdapt: 17% to 32%, +15. Cleared the floor by 4 points · rank 1 of 109, unchanged.
- The Trade Desk: 15% to 6%, −9. Inside the floor by 2 points · rank 2 of 109, unchanged.
- Spotify Advertising: 8% to 2%, −6. Inside the floor by 5 points · rank 3 → 11 of 109.
- Megaphone: 6% to 0%, −6. Inside the floor by 5 points · rank 4 → 23 of 109.
- AudioGo: 6% to 0%, −6. Inside the floor by 5 points · rank 6 → 80 of 109.
- Amazon DSP: 2% to 6%, +4. Inside the floor by 7 points · rank 15 → 4 of 109.
- AdsWizz: 0% to 4%, +4. Inside the floor by 7 points · rank 21 → 7 of 109.
- iHeartMedia: 4% to 0%, −4. Inside the floor by 7 points · rank 8 → 21 of 109.
- Spotify Ads Manager: 4% to 6%, +2. Inside the floor by 9 points · rank 9 → 3 of 109.
- Spotify Audience Network: 4% to 2%, −2. Inside the floor by 9 points · rank 11 → 12 of 109.
- SiriusXM Media: 4% to 2%, −2. Inside the floor by 9 points · rank 10 → 13 of 109.
- Triton Digital: 2% to 0%, −2. Inside the floor by 9 points · rank 13 → 22 of 109.

## Record

- Method: https://www.gane.ai/index/gtm/methodology
- License: CC BY 4.0. Cite as Gane Index, November 2026 Edition, www.gane.ai/index/gtm.