# Audio and podcast advertising for enterprise buyers: what AI models recommend, October 2026

Gane Index, October 2026 Edition. Asked as "audio advertising platform" and as "podcast and streaming audio ad platform", six framings each, to fourteen models with search on, on behalf of an enterprise B2B company. Added to the October 2026 Edition on October 4, 2026. Page: https://www.gane.ai/index/gtm/marketing/audio-and-podcast-advertising/2026-10/enterprise

This is the permanent record of the October 2026 Edition, published October 1, 2026 and superseded since. The current standing: https://www.gane.ai/index/gtm/marketing/audio-and-podcast-advertising/enterprise/index.md

**Standing:** StackAdapt leads with 17% of first choices; verdict contested. 48 first choices across the direct, paraphrase, budget and scale prompts.

## First-choice share

| Rank | Product | Share | Negative rate | Labels |
|---|---|---|---|---|
| 1 | [StackAdapt](https://www.gane.ai/index/gtm/vendors/stackadapt/index.md) | 17% | 0% | 21 |
| 2 | [The Trade Desk](https://www.gane.ai/index/gtm/vendors/the-trade-desk/index.md) | 15% | 0% | 20 |
| 3 | [Spotify Advertising](https://www.gane.ai/index/gtm/vendors/spotify-advertising/index.md) | 8% | 0% | 14 |
| 4 | [Megaphone](https://www.gane.ai/index/gtm/vendors/megaphone/index.md) | 6% | 7% | 15 |
| 6 | [AudioGo](https://www.gane.ai/index/gtm/vendors/audiogo/index.md) | 6% | 35% | 20 |
| 7 | [Acast](https://www.gane.ai/index/gtm/vendors/acast/index.md) | 4% | 0% | 24 |
| 8 | [iHeartMedia](https://www.gane.ai/index/gtm/vendors/iheartmedia/index.md) | 4% | 11% | 19 |
| 9 | [Spotify Ads Manager](https://www.gane.ai/index/gtm/vendors/spotify-ads-manager/index.md) | 4% | 26% | 31 |
| 10 | [SiriusXM Media](https://www.gane.ai/index/gtm/vendors/siriusxm-media/index.md) | 4% | 8% | 12 |
| 11 | [Spotify Audience Network](https://www.gane.ai/index/gtm/vendors/spotify-audience-network/index.md) | 4% | 20% | 10 |
| 13 | [Triton Digital](https://www.gane.ai/index/gtm/vendors/triton-digital/index.md) | 2% | 0% | 23 |
| 14 | [Google Display & Video 360](https://www.gane.ai/index/gtm/vendors/google-display-video-360/index.md) | 2% | 9% | 11 |

Rank is by share of first choices among all 91 products named; products with the same share are tied, and the order among them carries no meaning. The table lists those with at least 10 labels.

## Each model's first choice on the direct prompt

- Claude Haiku 4.5: StackAdapt; alternatives Hey Sid, Spotify Ads Manager, Terminus, The Trade Desk
- GPT-5.4 mini: Spotify Advertising
- Gemini 3.5 Flash: The Trade Desk; alternatives 6sense, Demandbase, SiriusXM Media, Spotify Advertising
- Perplexity Sonar: StackAdapt; alternatives DemandScience, Terminus, Triton Digital
- Grok 4.20: The Trade Desk; alternatives Google Display & Video 360, Spotify/Megaphone, StackAdapt, Triton Digital
- Mistral Small: Spotify Advertising, The Trade Desk; alternatives AudioGo, Google Display & Video 360, StackAdapt
- DeepSeek V4 Flash: The Trade Desk; alternatives AudioGo, Google Display & Video 360, Spotify Ads Studio, StackAdapt
- Llama 4 Maverick: Spotify Ads Studio; alternatives StackAdapt
- Qwen 3.7 Flash: Google Display & Video 360, StackAdapt; alternatives Pandora for Business, Spotify for Brands, iHeartMedia
- Kimi K2: The Trade Desk; alternatives Hey Sid, Spotify Ads Manager, StackAdapt, Triton Digital
- GLM 4.7 FlashX: Hey Sid; alternatives AdsWizz, Spotify Advertising, iHeartMedia
- MiniMax M2.5: StackAdapt; alternatives AudioGo, Google Display & Video 360, Spotify Ads Manager
- GPT-6 Luna: StackAdapt; alternatives SiriusXM Media, Spotify Audience Network, The Trade Desk
- Muse Glimmer 30B: Triton Digital - Triton Audio Marketplace / TAP; alternatives Hey Sid, StackAdapt

## Sources the answers cite

77 of 84 answers came back with a source list, from 14 of 14 models. Sites named in the most answers:

- influencermarketinghub.com: 42 answers, 70 citations
- heysid.com: 41 answers, 73 citations
- guideflow.com: 27 answers, 27 citations
- acast.com: 24 answers, 41 citations
- contentallies.com: 24 answers, 34 citations
- ads.spotify.com: 23 answers, 38 citations
- advertiserreview.com: 19 answers, 19 citations
- audiogo.com: 18 answers, 20 citations

Pages named in the most answers:

- https://heysid.com/resources/best-audio-advertising-platforms-for-b2b (40 answers)
- https://influencermarketinghub.com/audio-advertising/audio-ad-platforms (34 answers)
- https://influencermarketinghub.com/best-podcast-advertising-platforms (28 answers)
- https://guideflow.com/blog/audio-advertising-platform (25 answers)
- https://acast.com/en-gb/news-and-insights/the-best-podcast-advertising-platforms-and-networks-in-2026 (19 answers)
- https://advertiserreview.com/advertising/networks/podcast (19 answers)
- https://talks.co/p/podcast-advertising-platforms (16 answers)
- https://heysid.com/resources/b2b-podcast-advertising-reach-decision-makers (15 answers)
- https://indiemedia.club/tools/best-audio-advertising-software (15 answers)
- https://contentallies.com/learn/top-podcast-advertising-networks (14 answers)

## Warned against

- AudioGo: 7 of 20 labels negative. "you should avoid standard self-serve programmatic tools (like standard Spotify Ads Manager or AudioGo)" (Qwen 3.7 Flash, budget prompt)
- Spotify Ads Manager: 8 of 31 labels negative. "you should avoid standard self-serve programmatic tools (like standard Spotify Ads Manager or AudioGo) where costs fluctuate" (Qwen 3.7 Flash, budget prompt)
- Podbean Ads Marketplace: 2 of 3 labels negative. "Smaller Self‑Serve Marketplaces (Podbean, RedCircle, Spreaker) ... Best for: Small test budgets or very niche shows—not large-scale enterprise campaigns." (GLM 4.7 FlashX, negative prompt)
- AdvertiseCast: 2 of 5 labels negative. "Platforms/Networks to Avoid or Approach with Extreme Caution ... Marketplace Platforms like AdvertiseCast, Podcorn, and Gumball" (Grok 4.20, negative prompt)

## Record

- Method: https://www.gane.ai/index/gtm/methodology
- License: CC BY 4.0. Cite as Gane Index, October 2026 Edition, www.gane.ai/index/gtm.