# Attribution and marketing mix modeling for small business buyers: what AI models recommend, November 2026

Gane, the publisher, sells software in this category. Every product here is measured by the same method as in every other category.

Gane Index, November 2026 Edition. Asked as "marketing attribution and marketing mix modeling platform" and as "attribution and MMM tool", six framings each, to fourteen models with search on, on behalf of a small B2B company. Page: https://www.gane.ai/index/gtm/marketing/attribution-mmm/smb

**Standing:** Dreamdata leads with 26% of first choices; verdict contested. 66 first choices across the direct, paraphrase, budget and scale prompts.

## First-choice share

| Rank | Product | Share | Negative rate | Labels |
|---|---|---|---|---|
| 1 | [Dreamdata](https://www.gane.ai/index/gtm/vendors/dreamdata/index.md) | 26% | 6% | 36 |
| 2 | [Google Analytics 4](https://www.gane.ai/index/gtm/vendors/google-analytics-4/index.md) | 17% | 9% | 46 |
| 3 | [HubSpot Marketing Hub](https://www.gane.ai/index/gtm/vendors/hubspot-marketing-hub/index.md) | 11% | 3% | 31 |
| 4 | [Google Meridian](https://www.gane.ai/index/gtm/vendors/google-meridian/index.md) | 8% | 37% | 46 |
| 5 | [Ruler Analytics](https://www.gane.ai/index/gtm/vendors/ruler-analytics/index.md) | 6% | 0% | 33 |
| 6 | [Triple Whale](https://www.gane.ai/index/gtm/vendors/triple-whale/index.md) | 5% | 24% | 29 |
| 8 | [Meta Robyn](https://www.gane.ai/index/gtm/vendors/meta-robyn/index.md) | 3% | 43% | 37 |
| 9 | [Cometly](https://www.gane.ai/index/gtm/vendors/cometly/index.md) | 2% | 0% | 15 |
| 10 | [Recast](https://www.gane.ai/index/gtm/vendors/recast/index.md) | 2% | 23% | 26 |
| 11 | [HockeyStack](https://www.gane.ai/index/gtm/vendors/hockeystack/index.md) | 2% | 7% | 15 |
| 12 | [Cassandra](https://www.gane.ai/index/gtm/vendors/cassandra/index.md) | 2% | 12% | 16 |
| 16 | [Northbeam](https://www.gane.ai/index/gtm/vendors/northbeam/index.md) | 2% | 38% | 37 |

Rank is by share of first choices among all 144 products named; products with the same share are tied, and the order among them carries no meaning. The table lists those with at least 10 labels.

## Each model's first choice on the direct prompt

- Claude Haiku 4.5: Cometly, Dreamdata; alternatives Google Analytics 4, HubSpot Marketing Hub, Northbeam
- GPT-5.4 mini: HubSpot Marketing Hub; alternatives Dreamdata, HockeyStack
- Gemini 3.5 Flash: Dreamdata; alternatives HockeyStack, InfiniGrow, Native HubSpot Revenue Attribution
- Perplexity Sonar: Dreamdata, HubSpot's native attribution reporting; alternatives Cometly, Ruler Analytics
- Grok 4.20: Dreamdata; alternatives HockeyStack, Ruler Analytics
- Mistral Small: Cassandra, Ruler Analytics; alternatives Cometly, Recast, Sellforte
- DeepSeek V4 Flash: Dreamdata; alternatives Cassandra, Google Analytics 4, Google Meridian, Ruler Analytics
- Llama 4 Maverick: cometly.com; alternatives Analytic Partners, Attribution, Measured, Recast
- Qwen 3.7 Flash: Dreamdata; alternatives HubSpot Marketing Hub, Rockerbox
- Kimi K2: Dreamdata; alternatives Attribution App, HockeyStack, Ruler Analytics
- GLM 4.7 FlashX: Dreamdata; alternatives Attribution App, HubSpot Marketing Hub, Ruler Analytics
- MiniMax M2.5: HubSpot Marketing Hub; alternatives Databox, Dealfront, Google Analytics 4, Improvado
- GPT-6 Luna: HubSpot Marketing Hub; alternatives Dreamdata
- Muse Glimmer 30B: Dreamdata; alternatives Funnel, MixModeler, Proof MMM, Ruler Analytics

## Sources the answers cite

70 of 84 answers came back with a source list, from 14 of 14 models. Sites named in the most answers:

- cometly.com: 31 answers, 68 citations
- usermaven.com: 27 answers, 35 citations
- admetrics.io: 27 answers, 29 citations
- gane.ai/index: 26 answers, 33 citations
- aboutmartech.com: 25 answers, 31 citations
- vezadigital.com: 21 answers, 21 citations
- sellforte.com: 19 answers, 20 citations
- mammoth.io: 19 answers, 19 citations

Pages named in the most answers:

- https://admetrics.io/compare/best-marketing-mix-modeling-tools-software (24 answers)
- https://vezadigital.com/post/marketing-attribution-tools (21 answers)
- https://gane.ai/index/gtm/marketing/attribution-mmm/2026-09/smb (20 answers)
- https://mammoth.io/blog/marketing-attribution-software (19 answers)
- https://prettyinsights.com/best-marketing-attribution-tools (15 answers)
- https://segmentstream.com/blog/articles/best-mmm-software-tools (13 answers)
- https://spotsaas.com/list/marketing-attribution-software/for-small-business (13 answers)
- https://vexpower.com/mmm/marketing-mix-modeling-software (13 answers)
- https://aboutmartech.com/blog/marketing-attribution-companies (12 answers)
- https://bluealpha.ai/articles/best-marketing-mix-modeling-software (10 answers)

## Warned against

- Google Meridian: 17 of 46 labels negative. "Avoid as a first choice unless the company has in-house Python/R, statistics, and econometrics expertise." (Perplexity Sonar, negative prompt)
- Northbeam: 14 of 37 labels negative. "Avoid B2C/E-Commerce Tools: Platforms like *Northbeam*... usually perform poorly for low-volume B2B lead generation." (Gemini 3.5 Flash, direct prompt)
- Adobe Analytics: 9 of 9 labels negative. "Enterprise-grade attribution tools are almost universally a poor fit for small business budgets and timelines: Adobe Analytics: Listed at $2,000+/month" (Kimi K2, negative prompt)
- Meta Robyn: 16 of 37 labels negative. "pure Python-based open-source MMM frameworks (*Robyn*, *LightweightMMM*) are optimized for high-volume B2C transactions" (Gemini 3.5 Flash, direct prompt)

## Movement since October 2026

Floor: 11 points of share, measured on the calibration repeat.
Same leader: Dreamdata at 26%.

- HubSpot Marketing Hub: 6% to 11%, +5. Inside the floor by 6 points · rank 3 of 144, unchanged.
- Google Meridian: 3% to 8%, +5. Inside the floor by 6 points · rank 8 → 4 of 144.
- Northbeam: 6% to 2%, −4. Inside the floor by 7 points · rank 5 → 16 of 144.
- Cometly: 5% to 2%, −3. Inside the floor by 8 points · rank 7 → 9 of 144.
- Recast: 0% to 2%, +2. Inside the floor by 9 points · rank 20 → 10 of 144.
- Rockerbox: 0% to 2%, +2. Inside the floor by 9 points · rank 31 → 18 of 144.
- Factors.ai: 2% to 0%, −2. Inside the floor by 9 points · rank 13 → 82 of 144.
- Google Analytics 4: 18% to 17%, −1. Inside the floor by 10 points · rank 2 of 144, unchanged.
- HockeyStack: 3% to 2%, −1. Inside the floor by 10 points · rank 12 → 11 of 144.
- Cassandra: 3% to 2%, −1. Inside the floor by 10 points · rank 9 → 12 of 144.
- Dreamdata: 26% to 26%, ±0. Inside the floor by 11 points · rank 1 of 144, unchanged.
- Ruler Analytics: 6% to 6%, ±0. Inside the floor by 11 points · rank 4 → 5 of 144.

## Record

- Method: https://www.gane.ai/index/gtm/methodology
- License: CC BY 4.0. Cite as Gane Index, November 2026 Edition, www.gane.ai/index/gtm.