# Attribution and marketing mix modeling for enterprise buyers: what AI models recommend, November 2026

Gane, the publisher, sells software in this category. Every product here is measured by the same method as in every other category.

Gane Index, November 2026 Edition. Asked as "marketing attribution and marketing mix modeling platform" and as "attribution and MMM tool", six framings each, to fourteen models with search on, on behalf of an enterprise B2B company. Page: https://www.gane.ai/index/gtm/marketing/attribution-mmm/enterprise

**Standing:** Adobe Marketo Measure leads with 22% of first choices; verdict contested. 60 first choices across the direct, paraphrase, budget and scale prompts.

## First-choice share

| Rank | Product | Share | Negative rate | Labels |
|---|---|---|---|---|
| 1 | [Adobe Marketo Measure](https://www.gane.ai/index/gtm/vendors/adobe-marketo-measure/index.md) | 22% | 20% | 40 |
| 2 | [Rockerbox](https://www.gane.ai/index/gtm/vendors/rockerbox/index.md) | 17% | 19% | 47 |
| 3 | [Dreamdata](https://www.gane.ai/index/gtm/vendors/dreamdata/index.md) | 10% | 6% | 36 |
| 4 | [Analytic Partners](https://www.gane.ai/index/gtm/vendors/analytic-partners/index.md) | 8% | 18% | 38 |
| 5 | [HockeyStack](https://www.gane.ai/index/gtm/vendors/hockeystack/index.md) | 7% | 4% | 25 |
| 6 | [Measured](https://www.gane.ai/index/gtm/vendors/measured/index.md) | 5% | 3% | 36 |
| 9 | [Recast](https://www.gane.ai/index/gtm/vendors/recast/index.md) | 3% | 18% | 22 |
| 11 | [Mutinex](https://www.gane.ai/index/gtm/vendors/mutinex/index.md) | 2% | 9% | 11 |
| 20 | [Ipsos MMA](https://www.gane.ai/index/gtm/vendors/ipsos-mma/index.md) | 0% | 0% | 15 |
| 21 | [Sellforte](https://www.gane.ai/index/gtm/vendors/sellforte/index.md) | 0% | 0% | 10 |
| 22 | [Adobe Mix Modeler](https://www.gane.ai/index/gtm/vendors/adobe-mix-modeler/index.md) | 0% | 8% | 13 |
| 24 | [Google Meridian](https://www.gane.ai/index/gtm/vendors/google-meridian/index.md) | 0% | 30% | 27 |

Rank is by share of first choices among all 123 products named; products with the same share are tied, and the order among them carries no meaning. The table lists those with at least 10 labels.

## Each model's first choice on the direct prompt

- Claude Haiku 4.5: Rockerbox; alternatives Adobe Marketo Measure, Dreamdata, HockeyStack, Measured
- GPT-5.4 mini: HockeyStack; alternatives Northbeam, Rockerbox
- Gemini 3.5 Flash: Analytic Partners, Neustar, TransUnion; alternatives Adobe Marketo Measure, Dreamdata, Funnel, Keen Decision Systems
- Perplexity Sonar: Adobe Marketo Measure; alternatives Adobe Mix Modeler, Analytic Partners, CaliberMind, Dreamdata
- Grok 4.20: Dreamdata; alternatives Adobe Marketo Measure, HockeyStack, Measured, Rockerbox
- Mistral Small: Adobe Marketo Measure, HockeyStack; alternatives Adobe Mix Modeler, Analytic Partners, Dreamdata, Measured
- DeepSeek V4 Flash: Rockerbox; alternatives Adobe Marketo Measure, Analytic Partners, Dreamdata, HockeyStack
- Llama 4 Maverick: Rockerbox; alternatives Adobe Marketo Measure, Cometly, HockeyStack
- Qwen 3.7 Flash: Adobe Marketo Measure; alternatives Dreamdata, HockeyStack, Rockerbox
- Kimi K2: Adobe Marketo Measure; alternatives Analytic Partners, Dreamdata, HockeyStack, Ipsos MMA
- GLM 4.7 FlashX: CaliberMind; alternatives Adobe Marketo Measure, Analytic Partners, Dreamdata, Measured
- MiniMax M2.5: Adobe Marketo Measure; alternatives Analytic Partners, Dreamdata, Factors.ai, HockeyStack
- GPT-6 Luna: HockeyStack; alternatives Adobe Marketo Measure, Analytic Partners, Dreamdata, Ekimetrics
- Muse Glimmer 30B: Rockerbox; alternatives Adobe Marketo Measure, Analytic Partners, Dreamdata, Ipsos MMA

## Sources the answers cite

77 of 84 answers came back with a source list, from 14 of 14 models. Sites named in the most answers:

- usermaven.com: 41 answers, 71 citations
- gane.ai/index: 34 answers, 49 citations
- aboutmartech.com: 32 answers, 44 citations
- measured.com: 26 answers, 34 citations
- cometly.com: 24 answers, 50 citations
- business.adobe.com: 22 answers, 25 citations
- improvado.io: 21 answers, 27 citations
- vezadigital.com: 19 answers, 19 citations

Pages named in the most answers:

- https://usermaven.com/blog/enterprise-marketing-attribution-platforms (28 answers)
- https://gane.ai/index/gtm/marketing/attribution-mmm/enterprise (24 answers)
- https://vezadigital.com/post/marketing-attribution-tools (19 answers)
- https://usermaven.com/blog/enterprise-multi-touch-attribution-tools (18 answers)
- https://gane.ai/index/gtm/marketing/attribution-mmm/2026-09/enterprise (17 answers)
- https://admetrics.io/compare/best-marketing-mix-modeling-tools-software (16 answers)
- https://aboutmartech.com/blog/marketing-attribution-companies (15 answers)
- https://vexpower.com/mmm/marketing-mix-modeling-software (15 answers)
- https://business.adobe.com/blog/marketing-campaign-analytics (14 answers)
- https://liftlab.com/blog/marketing-mix-modeling-platforms (13 answers)

## Warned against

- Northbeam: 12 of 30 labels negative. "Northbeam is flagged negatively in enterprise prompts... “Avoid per-conversion/event models (Adobe) or managed-only (Analytic Partners/Nielsen, $200K–$750K+/yr variable services).”" (Muse Glimmer 30B, negative prompt)
- Triple Whale: 9 of 14 labels negative. "reviewers report data inaccuracy, buggy attribution, and trust issues. That's especially concerning for large enterprises" (GPT-5.4 mini, negative prompt)
- Adobe Analytics: 6 of 9 labels negative. "Avoid per-conversion/event models (Adobe) or managed-only (Analytic Partners/Nielsen, $200K–$750K+/yr variable services)." (Muse Glimmer 30B, negative prompt)
- Analytic Partners: 7 of 38 labels negative. "avoid managed-only Analytic Partners / Nielsen with $200K–$750K+/yr variable services" (Muse Glimmer 30B, negative prompt)

## Movement since October 2026

Floor: 11 points of share, measured on the calibration repeat.
New leader: Rockerbox (15%) to Adobe Marketo Measure (22%). Margin 5 points, within noise.

- Adobe Marketo Measure: 13% to 22%, +9. Inside the floor by 2 points · rank 2 → 1 of 123.
- Northbeam: 7% to 0%, −7. Inside the floor by 4 points · rank 5 → 82 of 123.
- Nielsen Marketing Mix Modeling: 5% to 0%, −5. Inside the floor by 6 points · rank 9 → 93 of 123.
- SegmentStream: 7% to 3%, −4. Inside the floor by 7 points · rank 7 → 10 of 123.
- Rockerbox: 15% to 17%, +2. Inside the floor by 9 points · rank 1 → 2 of 123.
- Dreamdata: 12% to 10%, −2. Inside the floor by 9 points · rank 3 of 123, unchanged.
- HockeyStack: 5% to 7%, +2. Inside the floor by 9 points · rank 8 → 5 of 123.
- Measured: 3% to 5%, +2. Inside the floor by 9 points · rank 10 → 6 of 123.
- CaliberMind: 7% to 5%, −2. Inside the floor by 9 points · rank 6 → 7 of 123.
- Mutinex: 0% to 2%, +2. Inside the floor by 9 points · rank 25 → 11 of 123.
- Adobe Mix Modeler: 2% to 0%, −2. Inside the floor by 9 points · rank 12 → 22 of 123.
- Google Meridian: 2% to 0%, −2. Inside the floor by 9 points · rank 22 → 24 of 123.

## Record

- Method: https://www.gane.ai/index/gtm/methodology
- License: CC BY 4.0. Cite as Gane Index, November 2026 Edition, www.gane.ai/index/gtm.