# Attribution and marketing mix modeling: what AI models recommend, November 2026

Gane, the publisher, sells software in this category. Every product here is measured by the same method as in every other category.

Gane Index, November 2026 Edition. Asked as "marketing attribution and marketing mix modeling platform" and as "attribution and MMM tool", six framings each, to fourteen models with search on, on behalf of a mid-market B2B company. Page: https://www.gane.ai/index/gtm/marketing/attribution-mmm/2026-11

**Standing:** Dreamdata leads with 32% of first choices; verdict contested. 60 first choices across the direct, paraphrase, budget and scale prompts.

## First-choice share

| Rank | Product | Share | Negative rate | Labels |
|---|---|---|---|---|
| 1 | [Dreamdata](https://www.gane.ai/index/gtm/vendors/dreamdata/index.md) | 32% | 0% | 39 |
| 2 | [Rockerbox](https://www.gane.ai/index/gtm/vendors/rockerbox/index.md) | 12% | 4% | 28 |
| 3 | [Google Analytics 4](https://www.gane.ai/index/gtm/vendors/google-analytics-4/index.md) | 12% | 30% | 27 |
| 4 | [Google Meridian](https://www.gane.ai/index/gtm/vendors/google-meridian/index.md) | 8% | 19% | 36 |
| 5 | [Recast](https://www.gane.ai/index/gtm/vendors/recast/index.md) | 7% | 17% | 29 |
| 6 | [Northbeam](https://www.gane.ai/index/gtm/vendors/northbeam/index.md) | 5% | 23% | 31 |
| 7 | [Meta Robyn](https://www.gane.ai/index/gtm/vendors/meta-robyn/index.md) | 3% | 23% | 30 |
| 8 | [HockeyStack](https://www.gane.ai/index/gtm/vendors/hockeystack/index.md) | 2% | 0% | 30 |
| 9 | [Attribution App](https://www.gane.ai/index/gtm/vendors/attribution-app/index.md) | 2% | 0% | 13 |
| 10 | [Ruler Analytics](https://www.gane.ai/index/gtm/vendors/ruler-analytics/index.md) | 2% | 0% | 13 |
| 11 | [Measured](https://www.gane.ai/index/gtm/vendors/measured/index.md) | 2% | 25% | 28 |
| 12 | [Adobe Marketo Measure](https://www.gane.ai/index/gtm/vendors/adobe-marketo-measure/index.md) | 2% | 30% | 27 |

Rank is by share of first choices among all 147 products named; products with the same share are tied, and the order among them carries no meaning. The table lists those with at least 10 labels.

## Each model's first choice on the direct prompt

- Claude Haiku 4.5: Dreamdata, Recast; alternatives Adobe Marketo Measure, CaliberMind, Factors.ai, HockeyStack
- GPT-5.4 mini: Dreamdata, Keen Decision Systems; alternatives Analytic Partners, HockeyStack, Lifesight
- Gemini 3.5 Flash: Dreamdata; alternatives HockeyStack, InfiniGrow, Measured, Recast
- Perplexity Sonar: Dreamdata; alternatives HockeyStack, Measured, Rockerbox
- Grok 4.20: Rockerbox; alternatives Dreamdata, Measured, Recast
- Mistral Small: Dreamdata, Funnel; alternatives Analytic Partners, HockeyStack, Kontrol Media, Recast
- DeepSeek V4 Flash: Northbeam; alternatives Dreamdata, Factors.ai, Lifesight, LiftLab
- Llama 4 Maverick: Rockerbox; alternatives Adobe Marketo Measure, Attribution App, Recast
- Qwen 3.7 Flash: Rockerbox; alternatives Attribution App, Recast
- Kimi K2: HockeyStack; alternatives Dreamdata, Rockerbox
- GLM 4.7 FlashX: Mammoth Analytics, Rockerbox; alternatives Adobe Marketo Measure, Funnel, Usermaven
- MiniMax M2.5: Dreamdata; alternatives Factors.ai, HockeyStack, Ruler Analytics
- GPT-6 Luna: Ruler Analytics; alternatives CaliberMind
- Muse Glimmer 30B: Dreamdata; alternatives Attribution App, Rockerbox

## Sources the answers cite

74 of 84 answers came back with a source list, from 14 of 14 models. Sites named in the most answers:

- aboutmartech.com: 33 answers, 41 citations
- usermaven.com: 26 answers, 33 citations
- improvado.io: 23 answers, 28 citations
- vezadigital.com: 23 answers, 23 citations
- admetrics.io: 22 answers, 23 citations
- measured.com: 17 answers, 28 citations
- segmentstream.com: 17 answers, 24 citations
- vexpower.com: 17 answers, 17 citations

Pages named in the most answers:

- https://vezadigital.com/post/marketing-attribution-tools (23 answers)
- https://admetrics.io/compare/best-marketing-mix-modeling-tools-software (18 answers)
- https://vexpower.com/mmm/marketing-mix-modeling-software (17 answers)
- https://aboutmartech.com/blog/marketing-attribution-companies (15 answers)
- https://mammoth.io/blog/marketing-attribution-software (14 answers)
- https://segmentstream.com/blog/articles/best-mmm-software-tools (11 answers)
- https://aboutmartech.com/blog/how-to-choose-attribution-software (10 answers)
- https://improvado.io/blog/marketing-mix-modeling-providers (10 answers)
- https://bluealpha.ai/articles/best-marketing-mix-modeling-software (9 answers)
- https://objectiveplatform.com/blog/marketing-mix-modelling-solutions-compared (9 answers)

## Warned against

- Google Analytics 4: 8 of 27 labels negative. "You should avoid the classic "first-click" and "last-click" models that many legacy web analytics tools (like old-school Google Analytics, or simpler CRM tools) default to." (DeepSeek V4 Flash, negative prompt)
- Google Meridian: 7 of 36 labels negative. "Google Meridian (MMM): No managed platform experience, no optimization features, and no customer support" (Claude Haiku 4.5, negative prompt)
- Northbeam: 7 of 31 labels negative. "Criticized for 33% negative sentiment, especially regarding model transparency and accuracy in multi-touch attribution." (Mistral Small, negative prompt)
- Meta Robyn: 7 of 30 labels negative. "require significant in-house data science expertise — not practical for most mid-sized teams" (DeepSeek V4 Flash, paraphrase prompt)

## Movement since October 2026

Floor: 11 points of share, measured on the calibration repeat.
Same leader: Dreamdata at 32%.

- Dreamdata: 27% to 32%, +5. Inside the floor by 6 points · rank 1 of 147, unchanged.
- Google Analytics 4: 17% to 12%, −5. Inside the floor by 6 points · rank 2 → 3 of 147.
- Northbeam: 0% to 5%, +5. Inside the floor by 6 points · rank 29 → 6 of 147.
- Recast: 3% to 7%, +4. Inside the floor by 7 points · rank 8 → 5 of 147.
- Google Meridian: 5% to 8%, +3. Inside the floor by 8 points · rank 4 of 147, unchanged.
- Meta Robyn: 0% to 3%, +3. Inside the floor by 8 points · rank 23 → 7 of 147.
- HockeyStack: 5% to 2%, −3. Inside the floor by 8 points · rank 5 → 8 of 147.
- Measured: 5% to 2%, −3. Inside the floor by 8 points · rank 6 → 11 of 147.
- Factors.ai: 3% to 0%, −3. Inside the floor by 8 points · rank 9 → 22 of 147.
- Attribution App: 0% to 2%, +2. Inside the floor by 9 points · rank 71 → 9 of 147.
- Adobe Marketo Measure: 0% to 2%, +2. Inside the floor by 9 points · rank 115 → 12 of 147.
- SegmentStream: 0% to 2%, +2. Inside the floor by 9 points · rank 26 → 15 of 147.

## Record

- Method: https://www.gane.ai/index/gtm/methodology
- License: CC BY 4.0. Cite as Gane Index, November 2026 Edition, www.gane.ai/index/gtm.