# Attribution and marketing mix modeling for small business buyers: what AI models recommend, October 2026

Gane, the publisher, sells software in this category. Every product here is measured by the same method as in every other category.

Gane Index, October 2026 Edition. Asked as "marketing attribution and marketing mix modeling platform" and as "attribution and MMM tool", six framings each, to fourteen models with search on, on behalf of a small B2B company. Page: https://www.gane.ai/index/gtm/marketing/attribution-mmm/2026-10/smb

This is the permanent record of the October 2026 Edition, published October 1, 2026 and superseded since. The current standing: https://www.gane.ai/index/gtm/marketing/attribution-mmm/smb/index.md

**Standing:** Dreamdata leads with 26% of first choices; verdict contested. 62 first choices across the direct, paraphrase, budget and scale prompts.

## First-choice share

| Rank | Product | Share | Negative rate | Labels |
|---|---|---|---|---|
| 1 | [Dreamdata](https://www.gane.ai/index/gtm/vendors/dreamdata/index.md) | 26% | 3% | 30 |
| 2 | [Google Analytics 4](https://www.gane.ai/index/gtm/vendors/google-analytics-4/index.md) | 18% | 13% | 39 |
| 3 | [HubSpot Marketing Hub](https://www.gane.ai/index/gtm/vendors/hubspot-marketing-hub/index.md) | 6% | 9% | 32 |
| 4 | [Ruler Analytics](https://www.gane.ai/index/gtm/vendors/ruler-analytics/index.md) | 6% | 4% | 27 |
| 5 | [Northbeam](https://www.gane.ai/index/gtm/vendors/northbeam/index.md) | 6% | 42% | 31 |
| 6 | [Triple Whale](https://www.gane.ai/index/gtm/vendors/triple-whale/index.md) | 5% | 7% | 28 |
| 7 | [Cometly](https://www.gane.ai/index/gtm/vendors/cometly/index.md) | 5% | 4% | 25 |
| 8 | [Google Meridian](https://www.gane.ai/index/gtm/vendors/google-meridian/index.md) | 3% | 28% | 36 |
| 9 | [Cassandra](https://www.gane.ai/index/gtm/vendors/cassandra/index.md) | 3% | 8% | 12 |
| 10 | [Meta Robyn](https://www.gane.ai/index/gtm/vendors/meta-robyn/index.md) | 3% | 37% | 30 |
| 12 | [HockeyStack](https://www.gane.ai/index/gtm/vendors/hockeystack/index.md) | 3% | 40% | 20 |
| 13 | [Factors.ai](https://www.gane.ai/index/gtm/vendors/factors-ai/index.md) | 2% | 8% | 13 |

Rank is by share of first choices among all 112 products named; products with the same share are tied, and the order among them carries no meaning. The table lists those with at least 10 labels.

## Each model's first choice on the direct prompt

- Claude Haiku 4.5: Dreamdata, HockeyStack; alternatives Google Analytics 4, HubSpot Marketing Hub, Rockerbox
- GPT-5.4 mini: Dreamdata; alternatives Adobe Marketo Measure, Google Meridian
- Gemini 3.5 Flash: Dreamdata; alternatives DemandSense, Factors.ai, Fibbler
- Perplexity Sonar: HubSpot Marketing Hub, Ruler Analytics; alternatives Cometly, Dreamdata
- Grok 4.20: Google Analytics 4; alternatives Dreamdata, Google Meridian, HubSpot Marketing Hub, Meta Robyn
- Mistral Small: Dreamdata, HockeyStack; alternatives Admetrics, Cometly, HubSpot Marketing Hub, Ruler Analytics
- DeepSeek V4 Flash: Attribution; alternatives HubSpot Marketing Hub, Ruler Analytics
- Llama 4 Maverick: Northbeam; alternatives Cometly, Guideflow, Veza Digital
- Qwen 3.7 Flash: HubSpot Marketing Hub; alternatives Northbeam, Ruler Analytics, SegmentStream
- Kimi K2: Dreamdata, Ruler Analytics; alternatives CheapMMM, Factors.ai, Google Meridian, Recast
- GLM 4.7 FlashX: Dreamdata; alternatives ActiveCampaign, HubSpot Marketing Hub, Matomo Analytics, MixModeler
- MiniMax M2.5: Dreamdata; alternatives Google Meridian, MixModeler, Ruler Analytics
- GPT-6 Luna: Dreamdata; alternatives HubSpot Marketing Hub
- Muse Glimmer 30B: Attributer, Ruler Analytics; alternatives Cassandra, Dreamdata, HubSpot Marketing Hub, MixModeler

## Sources the answers cite

78 of 84 answers came back with a source list, from 14 of 14 models. Sites named in the most answers:

- cometly.com: 52 answers, 147 citations
- improvado.io: 42 answers, 78 citations
- admetrics.io: 35 answers, 43 citations
- mcpanalytics.ai: 32 answers, 39 citations
- segmentstream.com: 29 answers, 34 citations
- thecmo.com: 27 answers, 27 citations
- guideflow.com: 26 answers, 26 citations
- ruleranalytics.com: 24 answers, 34 citations

Pages named in the most answers:

- https://admetrics.io/compare/best-marketing-mix-modeling-tools-software (27 answers)
- https://thecmo.com/tools/best-marketing-attribution-software (27 answers)
- https://guideflow.com/blog/best-attribution-software-tools (26 answers)
- https://improvado.io/blog/marketing-mix-modeling-providers (23 answers)
- https://mcpanalytics.ai/articles/best-marketing-attribution-software-2026 (22 answers)
- https://factors.ai/blog/top-marketing-attribution-tools (16 answers)
- https://mcpanalytics.ai/articles/best-media-mix-modeling-mmm-tools-2026 (16 answers)
- https://segmentstream.com/blog/articles/best-mmm-software-tools (16 answers)
- https://ruleranalytics.com/blog/analytics/marketing-mix-modeling-software (15 answers)
- https://aidigital.com/blog/media-mix-modeling-tools (14 answers)

## Warned against

- Meta Robyn: 11 of 30 labels negative. "Free, but require an in-house Python/R econometrician. Not practical for most small teams." (DeepSeek V4 Flash, direct prompt)
- Adobe Marketo Measure: 10 of 12 labels negative. "Enterprise-level platforms such as Adobe Analytics or Bizible. These are often too complex and resource-intensive for small businesses" (Mistral Small, negative prompt)
- Northbeam: 13 of 31 labels negative. "Northbeam \u2014 Combines attribution and MMM well, but is custom-priced and built for performance teams with substantial ad spend" (DeepSeek V4 Flash, paraphrase prompt)
- Google Meridian: 10 of 36 labels negative. "Free, but require an in-house Python/R econometrician. Not practical for most small teams." (DeepSeek V4 Flash, direct prompt)

## Movement since September 2026

Floor: 11 points of share, measured on the calibration repeat.
Same leader: Dreamdata at 24%.

- Northbeam: 0% to 7%, +7. Inside the floor by 4 points · rank 32 → 4 of 108.
- Dreamdata: 19% to 24%, +5. Inside the floor by 6 points · rank 1 of 108, unchanged.
- Meta Robyn: 0% to 4%, +4. Inside the floor by 7 points · rank 25 → 9 of 108.
- Windsor.ai: 0% to 4%, +4. Inside the floor by 7 points · rank 22 → 10 of 108.
- Forecastr: 4% to 0%, −4. Not named this edition · was rank 7 of 111.
- Google Analytics 4: 16% to 19%, +3. Inside the floor by 8 points · rank 2 of 108, unchanged.
- Ruler Analytics: 9% to 6%, −3. Inside the floor by 8 points · rank 3 → 6 of 108.
- HubSpot Marketing Hub: 9% to 7%, −2. Inside the floor by 9 points · rank 4 → 3 of 108.
- Cometly: 4% to 6%, +2. Inside the floor by 9 points · rank 6 → 5 of 108.
- Factors.ai: 4% to 2%, −2. Inside the floor by 9 points · rank 9 → 12 of 108.
- Triple Whale: 4% to 4%, ±0. Inside the floor by 11 points · rank 8 → 7 of 108.
- Google Meridian: 4% to 4%, ±0. Inside the floor by 11 points · rank 11 → 8 of 108.

## Record

- Method: https://www.gane.ai/index/gtm/methodology
- License: CC BY 4.0. Cite as Gane Index, October 2026 Edition, www.gane.ai/index/gtm.