# Attribution and marketing mix modeling for enterprise buyers: what AI models recommend, October 2026

Gane, the publisher, sells software in this category. Every product here is measured by the same method as in every other category.

Gane Index, October 2026 Edition. Asked as "marketing attribution and marketing mix modeling platform" and as "attribution and MMM tool", six framings each, to fourteen models with search on, on behalf of an enterprise B2B company. Page: https://www.gane.ai/index/gtm/marketing/attribution-mmm/2026-10/enterprise

This is the permanent record of the October 2026 Edition, published October 1, 2026 and superseded since. The current standing: https://www.gane.ai/index/gtm/marketing/attribution-mmm/enterprise/index.md

**Standing:** Rockerbox leads with 15% of first choices; verdict contested. 60 first choices across the direct, paraphrase, budget and scale prompts.

## First-choice share

| Rank | Product | Share | Negative rate | Labels |
|---|---|---|---|---|
| 1 | [Rockerbox](https://www.gane.ai/index/gtm/vendors/rockerbox/index.md) | 15% | 9% | 34 |
| 2 | [Adobe Marketo Measure](https://www.gane.ai/index/gtm/vendors/adobe-marketo-measure/index.md) | 13% | 9% | 32 |
| 3 | [Dreamdata](https://www.gane.ai/index/gtm/vendors/dreamdata/index.md) | 12% | 3% | 30 |
| 4 | [Analytic Partners](https://www.gane.ai/index/gtm/vendors/analytic-partners/index.md) | 7% | 9% | 32 |
| 5 | [Northbeam](https://www.gane.ai/index/gtm/vendors/northbeam/index.md) | 7% | 14% | 22 |
| 6 | [CaliberMind](https://www.gane.ai/index/gtm/vendors/calibermind/index.md) | 7% | 0% | 11 |
| 7 | [SegmentStream](https://www.gane.ai/index/gtm/vendors/segmentstream/index.md) | 7% | 14% | 14 |
| 8 | [HockeyStack](https://www.gane.ai/index/gtm/vendors/hockeystack/index.md) | 5% | 8% | 26 |
| 9 | [Nielsen Marketing Mix Modeling](https://www.gane.ai/index/gtm/vendors/nielsen-marketing-mix-modeling/index.md) | 5% | 19% | 27 |
| 10 | [Measured](https://www.gane.ai/index/gtm/vendors/measured/index.md) | 3% | 9% | 23 |
| 11 | [Recast](https://www.gane.ai/index/gtm/vendors/recast/index.md) | 2% | 14% | 14 |
| 12 | [Adobe Mix Modeler](https://www.gane.ai/index/gtm/vendors/adobe-mix-modeler/index.md) | 2% | 17% | 12 |

Rank is by share of first choices among all 109 products named; products with the same share are tied, and the order among them carries no meaning. The table lists those with at least 10 labels.

## Each model's first choice on the direct prompt

- Claude Haiku 4.5: CaliberMind, Dreamdata; alternatives Adobe Marketo Measure, Analytic Partners, Circana, HockeyStack
- GPT-5.4 mini: Dreamdata, Measured; alternatives Analytic Partners, Haus, RevSure
- Gemini 3.5 Flash: CaliberMind; alternatives Adobe Marketo Measure, Analytic Partners, Dreamdata, HockeyStack
- Perplexity Sonar: Dreamdata; alternatives Adobe Marketo Measure, CaliberMind
- Grok 4.20: Dreamdata; alternatives 6sense, HockeyStack, Ipsos MMA
- Mistral Small: Adobe Marketo Measure, Cometly; alternatives CaliberMind, Nielsen Marketing Mix Modeling, SegmentStream
- DeepSeek V4 Flash: Rockerbox; alternatives Adobe Marketo Measure, Dreamdata, HockeyStack, Northbeam
- Llama 4 Maverick: Northbeam; alternatives Attribution, Dreamdata
- Qwen 3.7 Flash: Recast; alternatives Analytic Partners, HockeyStack
- Kimi K2: Dreamdata, HockeyStack; alternatives Adobe Mix Modeler, Analytic Partners, Factors.ai, SegmentStream
- GLM 4.7 FlashX: Dreamdata, SegmentStream; alternatives Adobe Marketo Measure, Analytic Partners, Factors.ai, HockeyStack
- MiniMax M2.5: Adobe Marketo Measure; alternatives CaliberMind, RevSure
- GPT-6 Luna: CaliberMind; alternatives Dreamdata, HockeyStack
- Muse Glimmer 30B: Adobe Marketo Measure, Rockerbox; alternatives Adobe Mix Modeler, Dreamdata, HockeyStack, Nielsen Marketing Mix Modeling

## Sources the answers cite

80 of 84 answers came back with a source list, from 14 of 14 models. Sites named in the most answers:

- cometly.com: 52 answers, 120 citations
- improvado.io: 46 answers, 85 citations
- usermaven.com: 32 answers, 38 citations
- admetrics.io: 29 answers, 32 citations
- segmentstream.com: 28 answers, 36 citations
- mcpanalytics.ai: 26 answers, 28 citations
- measured.com: 25 answers, 47 citations
- factors.ai: 24 answers, 28 citations

Pages named in the most answers:

- https://usermaven.com/blog/enterprise-marketing-attribution-platforms (28 answers)
- https://factors.ai/blog/top-marketing-attribution-tools (24 answers)
- https://improvado.io/blog/marketing-mix-modeling-providers (22 answers)
- https://admetrics.io/compare/best-marketing-mix-modeling-tools-software (22 answers)
- https://guideflow.com/blog/best-attribution-software-tools (20 answers)
- https://learn.g2.com/best-attribution-software (18 answers)
- https://integrate.com/resources/blog/marketing-attribution-software (17 answers)
- https://liftlab.com/blog/marketing-mix-modeling-platforms (17 answers)
- https://mcpanalytics.ai/articles/best-marketing-attribution-software-2026 (17 answers)
- https://hockeystack.com/blog-posts/best-marketing-attribution-software (16 answers)

## Warned against

- Google Meridian: 9 of 19 labels negative. "Free but require in-house data science teams — internal cost is unpredictable and hard to quantify" (DeepSeek V4 Flash, budget prompt)
- Meta Robyn: 8 of 12 labels negative. "Free but require in-house data science teams — internal cost is unpredictable and hard to quantify" (DeepSeek V4 Flash, budget prompt)
- Adobe Analytics: 7 of 20 labels negative. "Enterprise platforms with heavy implementation overhead ... such as Adobe Analytics or Bizible; one source explicitly says their complexity can overwhelm teams." (Perplexity Sonar, negative prompt)
- Nielsen Marketing Mix Modeling: 5 of 27 labels negative. "Why avoid? Designed for CPG/retail decades ago; slow data pipelines (quarterly refreshes); opaque black-box models; exorbitant pricing ($500K+/year)." (Grok 4.20, negative prompt)

## Movement since September 2026

Floor: 11 points of share, measured on the calibration repeat.
New leader: Adobe Marketo Measure (16%) to Dreamdata (13%). Margin 0 points, within noise.

- Rockerbox: 2% to 11%, +9. Inside the floor by 2 points · rank 9 → 3 of 100.
- Analytic Partners: 2% to 8%, +6. Inside the floor by 5 points · rank 14 → 4 of 100.
- Northbeam: 0% to 6%, +6. Inside the floor by 5 points · rank 45 → 7 of 100.
- Nielsen Marketing Mix Modeling: 0% to 6%, +6. Inside the floor by 5 points · rank 68 → 8 of 100.
- HockeyStack: 11% to 6%, −5. Inside the floor by 6 points · rank 3 → 6 of 100.
- Measured: 9% to 4%, −5. Inside the floor by 6 points · rank 4 → 9 of 100.
- Adobe Mix Modeler: 7% to 2%, −5. Inside the floor by 6 points · rank 5 → 13 of 100.
- Lifesight: 4% to 0%, −4. Inside the floor by 7 points · rank 8 → 26 of 100.
- Adobe Marketo Measure: 16% to 13%, −3. Inside the floor by 8 points · rank 1 → 2 of 100.
- Adobe Analytics: 0% to 2%, +2. Inside the floor by 9 points · rank 48 → 12 of 100.
- Cometly: 0% to 2%, +2. Inside the floor by 9 points · rank 72 → 21 of 100.
- Google Meridian: 0% to 2%, +2. Inside the floor by 9 points · rank 25 → 22 of 100.

## Record

- Method: https://www.gane.ai/index/gtm/methodology
- License: CC BY 4.0. Cite as Gane Index, October 2026 Edition, www.gane.ai/index/gtm.