# Attribution and marketing mix modeling: what AI models recommend, September 2026

Gane, the publisher, sells software in this category. Every product here is measured by the same method as in every other category.

Gane Index, September 2026 Edition. Asked as "marketing attribution and marketing mix modeling platform" and as "attribution and MMM tool", six framings each, to twelve models with search on, on behalf of a mid-market B2B company. Page: https://www.gane.ai/index/gtm/marketing/attribution-mmm/2026-09

This is the permanent record of the September 2026 Edition, published September 15, 2026 and superseded since. The current standing: https://www.gane.ai/index/gtm/marketing/attribution-mmm/index.md

**Standing:** Dreamdata leads with 29% of first choices; verdict contested. 68 first choices across the direct, paraphrase, budget and scale prompts.

## First-choice share

| Rank | Product | Share | Negative rate | Labels |
|---|---|---|---|---|
| 1 | [Dreamdata](https://www.gane.ai/index/gtm/vendors/dreamdata/index.md) | 29% | 7% | 43 |
| 2 | [Google Analytics 4](https://www.gane.ai/index/gtm/vendors/google-analytics-4/index.md) | 12% | 19% | 26 |
| 3 | [Recast](https://www.gane.ai/index/gtm/vendors/recast/index.md) | 9% | 9% | 35 |
| 4 | [Measured](https://www.gane.ai/index/gtm/vendors/measured/index.md) | 4% | 8% | 24 |
| 5 | [Triple Whale](https://www.gane.ai/index/gtm/vendors/triple-whale/index.md) | 4% | 28% | 29 |
| 6 | [HockeyStack](https://www.gane.ai/index/gtm/vendors/hockeystack/index.md) | 3% | 10% | 29 |
| 7 | [Google Meridian](https://www.gane.ai/index/gtm/vendors/google-meridian/index.md) | 3% | 24% | 37 |
| 8 | [CaliberMind](https://www.gane.ai/index/gtm/vendors/calibermind/index.md) | 3% | 0% | 10 |
| 9 | [Improvado](https://www.gane.ai/index/gtm/vendors/improvado/index.md) | 3% | 0% | 12 |
| 10 | [SegmentStream](https://www.gane.ai/index/gtm/vendors/segmentstream/index.md) | 3% | 17% | 18 |
| 11 | [Rockerbox](https://www.gane.ai/index/gtm/vendors/rockerbox/index.md) | 3% | 23% | 22 |
| 12 | [Mutinex](https://www.gane.ai/index/gtm/vendors/mutinex/index.md) | 3% | 0% | 10 |

Rank is by share of first choices among all 118 products named; products with the same share are tied, and the order among them carries no meaning. The table lists those with at least 10 labels.

## Each model's first choice on the direct prompt

- Claude Haiku 4.5: Dreamdata; alternatives CaliberMind, HubSpot Marketing Hub, Northbeam
- GPT-5.4 mini: Dreamdata; alternatives Adobe Marketo Measure, CaliberMind, MixModeler
- Gemini 3.5 Flash: CaliberMind; alternatives Dreamdata, HockeyStack, RevSure
- Perplexity Sonar: Dreamdata; alternatives Factors.ai, HockeyStack
- Grok 4.20: Dreamdata; alternatives HockeyStack, Recast, RevSure
- Mistral Small: Dreamdata, Recast; alternatives Cometly, HockeyStack, Improvado, Measured
- DeepSeek V4 Flash: Dreamdata, HockeyStack, Rockerbox; alternatives Improvado, Recast, Ruler Analytics, SegmentStream
- Llama 4 Maverick: Improvado; alternatives Dreamdata, Rockerbox
- Qwen 3.7 Flash: Rockerbox; alternatives Alviss AI, Recast
- Kimi K2: Dreamdata; alternatives Factors.ai, HockeyStack, Recast, Rockerbox
- GLM 4.7 FlashX: Dreamdata, SegmentStream; alternatives Heeet, HockeyStack, Lifesight, Measured
- MiniMax M2.5: Dreamdata, Recast, SegmentStream; alternatives Analytic Edge, HubSpot Marketing Hub

## Sources the answers cite

22 of 72 answers came back with a source list, from 4 of 12 models. Sites named in the most answers:

- cometly.com: 15 answers, 37 citations
- improvado.io: 15 answers, 20 citations
- hockeystack.com: 8 answers, 11 citations
- adbeacon.com: 8 answers, 8 citations
- factors.ai: 8 answers, 8 citations
- segmentstream.com: 7 answers, 9 citations
- gartner.com: 7 answers, 8 citations
- funnel.io: 6 answers, 6 citations

Pages named in the most answers:

- https://adbeacon.com/7-best-marketing-attribution-tools-compared-2026 (7 answers)
- https://factors.ai/blog/top-marketing-attribution-tools (7 answers)
- https://improvado.io/blog/multi-touch-attribution-solutions (7 answers)
- https://hockeystack.com/blog-posts/best-marketing-attribution-software (5 answers)
- https://improvado.io/blog/choosing-marketing-attribution-software (5 answers)
- https://admetrics.io/compare/10-best-marketing-attribution-tools (4 answers)
- https://cometly.com/post/marketing-attribution-platforms-comparison (4 answers)
- https://gartner.com/reviews/market/b2b-multitouch-attribution-tools (4 answers)
- https://guideflow.com/blog/best-attribution-software-tools (4 answers)
- https://improvado.io/blog/marketing-mix-modeling-providers (4 answers)

## Warned against

- Triple Whale: 8 of 29 labels negative. "❌ Great for smaller e-commerce stores (Shopify-centric) but lack the deep econometrics and offline/macro modeling required" (Gemini 3.5 Flash, scale prompt)
- Northbeam: 9 of 29 labels negative. "none of the premium all-in-one platforms (Rockerbox, Analytic Partners, SegmentStream, Northbeam) make sense on a limited budget" (DeepSeek V4 Flash, budget prompt)
- Google Meridian: 9 of 37 labels negative. "free/open-source (GA4, Google Meridian: lacks B2B depth)" (Grok 4.20, direct prompt)
- Meta Robyn: 8 of 31 labels negative. "Meta-authored bias risk: Built by Meta; inherently calibrated to favor Meta channels" (Kimi K2, negative prompt)

## Record

- Method: https://www.gane.ai/index/gtm/methodology
- License: CC BY 4.0. Cite as Gane Index, September 2026 Edition, www.gane.ai/index/gtm.