# AI visibility and answer engine tracking tools for small business buyers: what AI models recommend, November 2026

Gane, the publisher, sells software in this category. Every product here is measured by the same method as in every other category.

Gane Index, November 2026 Edition. Asked as "AI visibility and answer engine tracking tool" and as "tool for tracking brand visibility in AI answers", six framings each, to fourteen models with search on, on behalf of a small B2B company. Page: https://www.gane.ai/index/gtm/marketing/ai-visibility-tracking/2026-11/smb

**Standing:** Otterly leads with 51% of first choices; verdict clear leader. 53 first choices across the direct, paraphrase, budget and scale prompts.

## First-choice share

| Rank | Product | Share | Negative rate | Labels |
|---|---|---|---|---|
| 1 | [Otterly](https://www.gane.ai/index/gtm/vendors/otterly/index.md) | 51% | 8% | 63 |
| 2 | [Peec AI](https://www.gane.ai/index/gtm/vendors/peec-ai/index.md) | 11% | 5% | 39 |
| 3 | [HubSpot AEO Tool](https://www.gane.ai/index/gtm/vendors/hubspot-aeo-tool/index.md) | 9% | 12% | 40 |
| 5 | [Semrush AI Visibility Toolkit](https://www.gane.ai/index/gtm/vendors/semrush-ai-visibility-toolkit/index.md) | 4% | 31% | 45 |
| 7 | [Ahrefs Brand Radar](https://www.gane.ai/index/gtm/vendors/ahrefs-brand-radar/index.md) | 2% | 32% | 31 |
| 16 | [Rankscale](https://www.gane.ai/index/gtm/vendors/rankscale/index.md) | 0% | 7% | 14 |
| 109 | [AthenaHQ](https://www.gane.ai/index/gtm/vendors/athenahq/index.md) | 0% | 73% | 11 |
| 111 | [Profound](https://www.gane.ai/index/gtm/vendors/profound/index.md) | 0% | 75% | 32 |

Rank is by share of first choices among all 111 products named; products with the same share are tied, and the order among them carries no meaning. The table lists those with at least 10 labels.

## Each model's first choice on the direct prompt

- Claude Haiku 4.5: Mentionova, Otterly; alternatives AIclicks, ProductRank.ai
- GPT-5.4 mini: HubSpot AEO Tool; alternatives AI Visibility Tracker, Semrush AI Visibility Toolkit, Visibility
- Gemini 3.5 Flash: Peec AI; alternatives HubSpot AEO Tool, Otterly, Semrush AI Visibility Toolkit, ZipTie
- Perplexity Sonar: HubSpot AEO Tool; alternatives Otterly, Peec AI
- Grok 4.20: HubSpot AEO Tool; alternatives AskWatch, Mentionlytics
- Mistral Small: HubSpot AEO Tool, Otterly; alternatives Astiva AI, GetIntel, Sona AI Visibility
- DeepSeek V4 Flash: Otterly; alternatives Peec AI, Siftly
- Llama 4 Maverick: Otterly
- Qwen 3.7 Flash: Otterly; alternatives Ahrefs Brand Radar, HubSpot AEO Tool, Peec AI, Semrush AI Visibility Toolkit
- Kimi K2: Otterly; alternatives HeyAmos, Peec AI
- GLM 4.7 FlashX: Otterly; alternatives GetIntel, Peec AI, Sona AI Visibility
- MiniMax M2.5: Searcherries; alternatives DeepSmith, Otterly, Peec AI
- GPT-6 Luna: HubSpot AEO Tool; alternatives Otterly, Semrush AI Visibility Toolkit
- Muse Glimmer 30B: Otterly; alternatives DeepSmith, HubSpot AEO Tool, Peec AI, Profound

## Sources the answers cite

82 of 84 answers came back with a source list, from 14 of 14 models. Sites named in the most answers:

- blog.hubspot.com: 36 answers, 69 citations
- sona.com: 28 answers, 42 citations
- gane.ai/index: 25 answers, 25 citations
- otterly.ai: 24 answers, 37 citations
- semrush.com: 16 answers, 18 citations
- blog.closelyhq.com: 16 answers, 16 citations
- g2.com: 12 answers, 22 citations
- capterra.com: 12 answers, 19 citations

Pages named in the most answers:

- https://gane.ai/index/gtm/marketing/ai-visibility-tracking/smb (23 answers)
- https://blog.hubspot.com/marketing/best-ai-visibility-tools (21 answers)
- https://blog.hubspot.com/marketing/llm-visibility-tools (19 answers)
- https://blog.closelyhq.com/best-ai-visibility-tools (16 answers)
- https://sona.com/blog/6-tools-to-track-ai-search-visibility-in-chatgpt-and-gemini (13 answers)
- https://affine.pro/blog/best-ai-visibility-tools (12 answers)
- https://otterly.ai/ (10 answers)
- https://otterly.ai/pricing (10 answers)
- https://sona.com/blog/7-best-ai-visibility-tools-for-b2b-companies-compared (10 answers)
- https://capterra.com/p/10023384/Otterly-AI (9 answers)

## Warned against

- Profound: 24 of 32 labels negative. "Tools such as Profound, AthenaHQ, Limy, and Scrunch AI are flagged as unsuitable for small businesses due to their complexity and high cost." (Mistral Small, negative prompt)
- Semrush AI Visibility Toolkit: 14 of 45 labels negative. "considered too complex and costly for small businesses, and is not a specialized AI visibility platform" (Llama 4 Maverick, negative prompt)
- Scrunch: 9 of 9 labels negative. "flagged as unsuitable for small businesses due to their complexity and high cost" (Mistral Small, negative prompt)
- Ahrefs Brand Radar: 10 of 31 labels negative. "Avoid paying for expensive enterprise tools like Semrush AI Visibility ($99+/mo) or Ahrefs add-ons" (MiniMax M2.5, budget prompt)

## Movement since October 2026

Floor: 11 points of share, measured on the calibration repeat.
Same leader: Otterly at 51%.

- Otterly: 31% to 51%, +20. Cleared the floor by 9 points · rank 1 of 111, unchanged.
- HubSpot AEO Tool: 16% to 9%, −7. Inside the floor by 4 points · rank 2 → 3 of 111.
- Rankscale: 6% to 0%, −6. Inside the floor by 5 points · rank 5 → 16 of 111.
- Semrush AI Visibility Toolkit: 8% to 4%, −4. Inside the floor by 7 points · rank 4 → 5 of 111.
- AthenaHQ: 2% to 0%, −2. Inside the floor by 9 points · rank 16 → 109 of 111.
- Profound: 2% to 0%, −2. Inside the floor by 9 points · rank 17 → 111 of 111.
- Peec AI: 12% to 11%, −1. Inside the floor by 10 points · rank 3 → 2 of 111.
- Ahrefs Brand Radar: 2% to 2%, ±0. Inside the floor by 11 points · rank 8 → 7 of 111.

## Record

- Method: https://www.gane.ai/index/gtm/methodology
- License: CC BY 4.0. Cite as Gane Index, November 2026 Edition, www.gane.ai/index/gtm.