# Account-based marketing platforms for enterprise buyers: what AI models recommend, November 2026

Gane Index, November 2026 Edition. Asked as "account-based marketing platform" and as "ABM platform", six framings each, to fourteen models with search on, on behalf of an enterprise B2B company. Page: https://www.gane.ai/index/gtm/marketing/account-based-marketing-platforms/enterprise

**Standing:** Demandbase leads with 46% of first choices; verdict clear leader. 61 first choices across the direct, paraphrase, budget and scale prompts.

## First-choice share

| Rank | Product | Share | Negative rate | Labels |
|---|---|---|---|---|
| 1 | [Demandbase](https://www.gane.ai/index/gtm/vendors/demandbase/index.md) | 46% | 20% | 76 |
| 2 | [6sense](https://www.gane.ai/index/gtm/vendors/6sense/index.md) | 36% | 24% | 70 |
| 3 | [HubSpot Marketing Hub](https://www.gane.ai/index/gtm/vendors/hubspot-marketing-hub/index.md) | 5% | 22% | 18 |
| 6 | [Terminus](https://www.gane.ai/index/gtm/vendors/terminus/index.md) | 2% | 41% | 37 |
| 10 | [ZoomInfo Marketing](https://www.gane.ai/index/gtm/vendors/zoominfo-marketing/index.md) | 0% | 7% | 28 |
| 11 | [AdRoll ABM](https://www.gane.ai/index/gtm/vendors/adroll-abm/index.md) | 0% | 33% | 45 |
| 12 | [Influ2](https://www.gane.ai/index/gtm/vendors/influ2/index.md) | 0% | 9% | 11 |
| 14 | [Madison Logic](https://www.gane.ai/index/gtm/vendors/madison-logic/index.md) | 0% | 21% | 14 |

Rank is by share of first choices among all 53 products named; products with the same share are tied, and the order among them carries no meaning. The table lists those with at least 10 labels.

## Each model's first choice on the direct prompt

- Claude Haiku 4.5: 6sense, Demandbase; alternatives AdRoll ABM, ZoomInfo Marketing
- GPT-5.4 mini: Demandbase; alternatives 6sense
- Gemini 3.5 Flash: 6sense, Demandbase; alternatives AdRoll ABM, TechTarget Priority Engine, ZoomInfo Marketing
- Perplexity Sonar: Demandbase; alternatives 6sense, AdRoll ABM, HubSpot Marketing Hub
- Grok 4.20: 6sense; alternatives Demandbase, ZoomInfo Marketing
- Mistral Small: 6sense; alternatives Demandbase, ZoomInfo Marketing
- DeepSeek V4 Flash: 6sense, Demandbase; alternatives ZoomInfo Marketing
- Llama 4 Maverick: 6sense; alternatives Demandbase, ZoomInfo Marketing
- Qwen 3.7 Flash: Terminus; alternatives 6sense, Alcimo, Demandbase
- Kimi K2: Demandbase; alternatives 6sense Revenue AI
- GLM 4.7 FlashX: 6sense, Demandbase; alternatives AdRoll ABM, ZoomInfo GTM Studio
- MiniMax M2.5: 6sense, Demandbase; alternatives ZoomInfo Marketing
- GPT-6 Luna: 6sense; alternatives Demandbase
- Muse Glimmer 30B: 6sense; alternatives Demandbase, ZoomInfo Marketing

## Sources the answers cite

75 of 84 answers came back with a source list, from 14 of 14 models. Sites named in the most answers:

- g2.com: 29 answers, 50 citations
- abmatic.ai: 27 answers, 54 citations
- demandbase.com: 26 answers, 35 citations
- prospeo.io: 25 answers, 36 citations
- 6sense.com: 17 answers, 22 citations
- influ2.com: 17 answers, 18 citations
- geisheker.com: 16 answers, 16 citations
- theabmpulse.com: 15 answers, 17 citations

Pages named in the most answers:

- https://g2.com/categories/account-based-marketing (21 answers)
- https://geisheker.com/most-effective-abm-platforms-b2b-enterprise-pipeline-generation (16 answers)
- https://influ2.com/compare/enterprise-abm-tools (13 answers)
- https://prospeo.io/s/account-based-marketing-software (13 answers)
- https://research.oz.spotlightar.com/reports/magic-quadrant-account-based-marketing-platforms-2024/leaders (12 answers)
- https://marketintelligencetools.com/rankings/abm-platforms (10 answers)
- https://toolradar.com/guides/best-abm-platforms (10 answers)
- https://ziellab.com/post/top-12-account-based-marketing-platforms-for-b2b-sales-teams-in-2025 (10 answers)
- https://filipkonecny.com/blog/best-account-based-marketing-software (9 answers)
- https://guideflow.com/blog/best-account-based-marketing-software-tools (9 answers)

## Warned against

- Demandbase: 15 of 76 labels negative. "Demandbase and 6sense are considered to be among the best account-based marketing platforms for large enterprises, but they also come with a high price tag and a steep learning curve." (Llama 4 Maverick, negative prompt)
- 6sense: 17 of 70 labels negative. "Platforms to Approach with Caution ... "Black box" scoring models that can't be explained ... Multiple reports of companies churning off the platform" (MiniMax M2.5, negative prompt)
- Terminus: 15 of 37 labels negative. "the platforms to avoid or treat as supplemental only are the advertising-first / mid-market suites — RollWorks, Terminus, Triblio, Madison Logic" (Muse Glimmer 30B, negative prompt)
- AdRoll ABM: 15 of 45 labels negative. "the platforms to avoid or treat as supplemental only are the advertising-first / mid-market suites — RollWorks, Terminus, Triblio, Madison Logic, HubSpot ABM" (Muse Glimmer 30B, negative prompt)

## Movement since October 2026

Floor: 11 points of share, measured on the calibration repeat.
Same leader: Demandbase at 46%.

- 6sense: 29% to 36%, +7. Inside the floor by 4 points · rank 2 of 53, unchanged.
- Abmatic AI: 8% to 2%, −6. Inside the floor by 5 points · rank 3 → 5 of 53.
- Demandbase: 51% to 46%, −5. Inside the floor by 6 points · rank 1 of 53, unchanged.
- HubSpot Marketing Hub: 3% to 5%, +2. Inside the floor by 9 points · rank 5 → 3 of 53.
- ZoomInfo Marketing: 2% to 0%, −2. Inside the floor by 9 points · rank 7 → 10 of 53.
- Terminus: 2% to 2%, ±0. Inside the floor by 11 points · rank 8 → 6 of 53.
- AdRoll ABM: 0% to 0%, ±0. Inside the floor by 11 points · rank 9 → 11 of 53.
- Influ2: 0% to 0%, ±0. Inside the floor by 11 points · rank 15 → 12 of 53.
- Madison Logic: 0% to 0%, ±0. Inside the floor by 11 points · rank 13 → 14 of 53.
- DemandScience: 0% to 0%, ±0. Inside the floor by 11 points · rank 11 → 18 of 53.

## Record

- Method: https://www.gane.ai/index/gtm/methodology
- License: CC BY 4.0. Cite as Gane Index, November 2026 Edition, www.gane.ai/index/gtm.