# Account-based marketing platforms: what AI models recommend, November 2026

Gane Index, November 2026 Edition. Asked as "account-based marketing platform" and as "ABM platform", six framings each, to fourteen models with search on, on behalf of a mid-market B2B company. Page: https://www.gane.ai/index/gtm/marketing/account-based-marketing-platforms/2026-11

**Standing:** AdRoll ABM leads with 52% of first choices; verdict clear leader. 50 first choices across the direct, paraphrase, budget and scale prompts.

## First-choice share

| Rank | Product | Share | Negative rate | Labels |
|---|---|---|---|---|
| 1 | [AdRoll ABM](https://www.gane.ai/index/gtm/vendors/adroll-abm/index.md) | 52% | 10% | 67 |
| 2 | [HubSpot Marketing Hub](https://www.gane.ai/index/gtm/vendors/hubspot-marketing-hub/index.md) | 12% | 9% | 53 |
| 3 | [Apollo.io](https://www.gane.ai/index/gtm/vendors/apollo-io/index.md) | 10% | 0% | 12 |
| 4 | [Terminus](https://www.gane.ai/index/gtm/vendors/terminus/index.md) | 6% | 21% | 38 |
| 5 | [Demandbase](https://www.gane.ai/index/gtm/vendors/demandbase/index.md) | 6% | 46% | 70 |
| 10 | [6sense](https://www.gane.ai/index/gtm/vendors/6sense/index.md) | 2% | 44% | 66 |
| 12 | [ZoomInfo Marketing](https://www.gane.ai/index/gtm/vendors/zoominfo-marketing/index.md) | 0% | 24% | 17 |
| 19 | [Influ2](https://www.gane.ai/index/gtm/vendors/influ2/index.md) | 0% | 27% | 11 |

Rank is by share of first choices among all 73 products named; products with the same share are tied, and the order among them carries no meaning. The table lists those with at least 10 labels.

## Each model's first choice on the direct prompt

- Claude Haiku 4.5: AdRoll ABM; alternatives HubSpot Marketing Hub, Terminus
- GPT-5.4 mini: 6sense; alternatives AdRoll ABM, Demandbase, ZoomInfo GTM Studio
- Gemini 3.5 Flash: AdRoll ABM; alternatives 6sense, Demandbase, Metadata.ai
- Perplexity Sonar: AdRoll ABM; alternatives HubSpot Marketing Hub, Terminus
- Grok 4.20: AdRoll ABM; alternatives 6sense, HubSpot Marketing Hub, N.Rich, Terminus
- Mistral Small: Demandbase; alternatives 6sense Revenue Marketing, AdRoll ABM, Factors.ai, Personyze
- DeepSeek V4 Flash: AdRoll ABM; alternatives Abmatic AI, HubSpot Marketing Hub, Terminus
- Llama 4 Maverick: AdRoll ABM; alternatives Demandbase, N.Rich
- Qwen 3.7 Flash: AdRoll ABM; alternatives Terminus
- Kimi K2: AdRoll ABM; alternatives 6sense, Adobe Marketo Engage, Common Room, Demandbase
- GLM 4.7 FlashX: AdRoll ABM; alternatives 6sense, Coffee, Demandbase, Foundry ABM
- MiniMax M2.5: AdRoll ABM, HubSpot Marketing Hub; alternatives 6sense Revenue AI, Demandbase, Valasys AI
- GPT-6 Luna: AdRoll ABM; alternatives 6sense, Demandbase, HubSpot Marketing Hub
- Muse Glimmer 30B: AdRoll ABM; alternatives HubSpot Marketing Hub, Terminus

## Sources the answers cite

73 of 84 answers came back with a source list, from 14 of 14 models. Sites named in the most answers:

- prospeo.io: 28 answers, 41 citations
- g2.com: 23 answers, 37 citations
- growthtechspotlight.com: 17 answers, 20 citations
- abmatic.ai: 13 answers, 17 citations
- blog.hubspot.com: 13 answers, 13 citations
- factors.ai: 12 answers, 13 citations
- valasys.com: 12 answers, 13 citations
- commonroom.io: 12 answers, 12 citations

Pages named in the most answers:

- https://g2.com/categories/account-based-marketing (17 answers)
- https://prospeo.io/s/account-based-marketing-software (16 answers)
- https://blog.hubspot.com/marketing/account-based-marketing-software (13 answers)
- https://marketintelligencetools.com/rankings/abm-platforms (12 answers)
- https://research.oz.spotlightar.com/reports/magic-quadrant-account-based-marketing-platforms-2024/leaders (12 answers)
- https://commonroom.io/blog/best-abm-platform (11 answers)
- https://metaflow.life/blog/best-abm-platforms (11 answers)
- https://albato.com/blog/publications/best-abm-software (10 answers)
- https://factors.ai/blog/top-abm-tools (10 answers)
- https://gane.ai/index/gtm/marketing/account-based-marketing-platforms/guide (10 answers)

## Warned against

- Demandbase: 32 of 70 labels negative. "Avoid enterprise platforms like Demandbase and 6sense unless you have at least $15K–$50K/year" (DeepSeek V4 Flash, budget prompt)
- 6sense: 29 of 66 labels negative. "If you're mid-market or a startup, avoid the legacy enterprise giants — 6sense and Demandbase are built for large enterprises" (DeepSeek V4 Flash, negative prompt)
- Terminus: 8 of 38 labels negative. "Platforms to Avoid: ... it's not a viable new choice for enterprises needing independent, scalable ABM" (Muse Glimmer 30B, negative prompt)
- AdRoll ABM: 7 of 67 labels negative. "Avoid enterprise tools like Demandbase, 6sense, Terminus, or RollWorks" (Muse Glimmer 30B, negative prompt)

## Movement since October 2026

Floor: 11 points of share, measured on the calibration repeat.
Same leader: AdRoll ABM at 52%.

- HubSpot Marketing Hub: 8% to 12%, +4. Inside the floor by 7 points · rank 3 → 2 of 73.
- Terminus: 2% to 6%, +4. Inside the floor by 7 points · rank 7 → 4 of 73.
- Demandbase: 8% to 6%, −2. Inside the floor by 9 points · rank 4 → 5 of 73.
- 6sense: 4% to 2%, −2. Inside the floor by 9 points · rank 6 → 10 of 73.
- AdRoll ABM: 53% to 52%, −1. Inside the floor by 10 points · rank 1 of 73, unchanged.
- Apollo.io: 11% to 10%, −1. Inside the floor by 10 points · rank 2 → 3 of 73.
- ZoomInfo Marketing: 0% to 0%, ±0. Inside the floor by 11 points · rank 28 → 12 of 73.
- Influ2: 0% to 0%, ±0. Inside the floor by 11 points · rank 14 → 19 of 73.

## Record

- Method: https://www.gane.ai/index/gtm/methodology
- License: CC BY 4.0. Cite as Gane Index, November 2026 Edition, www.gane.ai/index/gtm.