# Account-based marketing platforms for small business buyers: what AI models recommend, October 2026

Gane Index, October 2026 Edition. Asked as "account-based marketing platform" and as "ABM platform", six framings each, to fourteen models with search on, on behalf of a small B2B company. Page: https://www.gane.ai/index/gtm/marketing/account-based-marketing-platforms/2026-10/smb

This is the permanent record of the October 2026 Edition, published October 1, 2026 and superseded since. The current standing: https://www.gane.ai/index/gtm/marketing/account-based-marketing-platforms/smb/index.md

**Standing:** HubSpot Marketing Hub leads with 39% of first choices; verdict contested. 57 first choices across the direct, paraphrase, budget and scale prompts.

## First-choice share

| Rank | Product | Share | Negative rate | Labels |
|---|---|---|---|---|
| 1 | [HubSpot Marketing Hub](https://www.gane.ai/index/gtm/vendors/hubspot-marketing-hub/index.md) | 39% | 6% | 65 |
| 2 | [AdRoll ABM](https://www.gane.ai/index/gtm/vendors/adroll-abm/index.md) | 23% | 14% | 66 |
| 3 | [Apollo.io](https://www.gane.ai/index/gtm/vendors/apollo-io/index.md) | 19% | 2% | 45 |
| 4 | [ZenABM](https://www.gane.ai/index/gtm/vendors/zenabm/index.md) | 5% | 0% | 10 |
| 5 | [Propensity ABM](https://www.gane.ai/index/gtm/vendors/propensity-abm/index.md) | 5% | 9% | 11 |
| 6 | [Abmatic AI](https://www.gane.ai/index/gtm/vendors/abmatic-ai/index.md) | 4% | 0% | 12 |
| 7 | [RB2B](https://www.gane.ai/index/gtm/vendors/rb2b/index.md) | 2% | 0% | 15 |
| 10 | [Dealfront](https://www.gane.ai/index/gtm/vendors/dealfront/index.md) | 0% | 0% | 13 |
| 11 | [LinkedIn Sales Navigator](https://www.gane.ai/index/gtm/vendors/linkedin-sales-navigator/index.md) | 0% | 0% | 11 |
| 62 | [Foundry ABM](https://www.gane.ai/index/gtm/vendors/foundry-abm/index.md) | 0% | 40% | 10 |
| 72 | [Terminus](https://www.gane.ai/index/gtm/vendors/terminus/index.md) | 0% | 54% | 39 |
| 73 | [6sense](https://www.gane.ai/index/gtm/vendors/6sense/index.md) | 0% | 88% | 48 |

Rank is by share of first choices among all 74 products named; products with the same share are tied, and the order among them carries no meaning. The table lists those with at least 10 labels.

## Each model's first choice on the direct prompt

- Claude Haiku 4.5: Propensity ABM; alternatives Apollo.io, EngageBay, HubSpot Marketing Hub, Leadiro
- GPT-5.4 mini: AdRoll ABM, HubSpot Marketing Hub
- Gemini 3.5 Flash: HubSpot Marketing Hub; alternatives AdRoll ABM, Apollo.io, Dealfront, Factors.ai
- Perplexity Sonar: HubSpot Marketing Hub; alternatives AdRoll ABM, Apollo.io, Lusha
- Grok 4.20: HubSpot Marketing Hub; alternatives Abmatic AI, AdRoll ABM, Apollo.io
- Mistral Small: HubSpot Marketing Hub; alternatives AdRoll ABM, Apollo.io, Lusha
- DeepSeek V4 Flash: HubSpot Marketing Hub; alternatives Abmatic AI, AdRoll ABM
- Llama 4 Maverick: Apollo.io, HubSpot Marketing Hub
- Qwen 3.7 Flash: Apollo.io; alternatives AdRoll ABM, Dealfront, HubSpot Marketing Hub, RB2B
- Kimi K2: HubSpot Marketing Hub; alternatives AdRoll ABM, Apollo.io, LinkedIn Sales Navigator
- GLM 4.7 FlashX: HubSpot Marketing Hub; alternatives AdRoll ABM
- MiniMax M2.5: Propensity ABM; alternatives Apollo.io, HubSpot Marketing Hub, Lusha
- GPT-6 Luna: HubSpot Marketing Hub; alternatives AdRoll ABM
- Muse Glimmer 30B: AdRoll ABM; alternatives Abmatic AI, HubSpot Marketing Hub

## Sources the answers cite

80 of 84 answers came back with a source list, from 14 of 14 models. Sites named in the most answers:

- abmatic.ai: 43 answers, 86 citations
- prospeo.io: 34 answers, 53 citations
- blog.hubspot.com: 34 answers, 36 citations
- pipeline.zoominfo.com: 33 answers, 55 citations
- zenabm.com: 32 answers, 51 citations
- tomba.io: 26 answers, 33 citations
- albato.com: 26 answers, 26 citations
- cleverly.co: 26 answers, 26 citations

Pages named in the most answers:

- https://blog.hubspot.com/marketing/account-based-marketing-software (31 answers)
- https://pipeline.zoominfo.com/marketing/top-account-based-marketing-platforms (29 answers)
- https://albato.com/blog/publications/best-abm-software (26 answers)
- https://cleverly.co/blog/account-based-marketing-tools (26 answers)
- https://prospeo.io/s/account-based-marketing-software (25 answers)
- https://relydigital.com/blog/best-abm-tools (23 answers)
- https://lusha.com/blog/best-account-based-marketing-tools (22 answers)
- https://demandbase.com/blog/account-based-marketing-solutions (18 answers)
- https://prospeo.io/s/account-based-marketing-solution (18 answers)
- https://ventureharbour.com/account-based-marketing-tools (18 answers)

## Warned against

- Demandbase: 52 of 55 labels negative. "Enterprise ABM platforms like Demandbase and RollWorks were left out on purpose: they don't publish pricing, require a sales call, and assume a RevOps team you probably don't have yet." (Muse Glimmer 30B, negative prompt)
- 6sense: 42 of 48 labels negative. "Its opaque pricing, expensive multi-year contracts and steep learning curve often put it out of reach for small-to-mid-sized teams." (Muse Glimmer 30B, negative prompt)
- Terminus: 21 of 39 labels negative. "Terminus: Now absorbed into DemandScience, with pricing around $23,000\u2013$80,000/year, making it better suited for mid-market" (Kimi K2, direct prompt)
- AdRoll ABM: 9 of 66 labels negative. "generally better suited for mid-market or larger businesses. Rollworks starts at around $10,000/year but is often better for teams already using AdRoll" (Mistral Small, paraphrase prompt)

## Movement since September 2026

Floor: 11 points of share, measured on the calibration repeat.
Same leader: HubSpot Marketing Hub at 42%.

- HubSpot Marketing Hub: 28% to 42%, +14. Cleared the floor by 3 points · rank 1 of 71, unchanged.
- ZenABM: 13% to 6%, −7. Inside the floor by 4 points · rank 4 of 71, unchanged.
- Propensity ABM: 2% to 6%, +4. Inside the floor by 7 points · rank 9 → 5 of 71.
- Apollo.io: 16% to 19%, +3. Inside the floor by 8 points · rank 3 of 71, unchanged.
- Clay: 0% to 2%, +2. Inside the floor by 9 points · rank 18 → 8 of 71.
- Factors.ai: 2% to 0%, −2. Inside the floor by 9 points · rank 6 → 12 of 71.
- AdRoll ABM: 20% to 19%, −1. Inside the floor by 10 points · rank 2 of 71, unchanged.
- Abmatic AI: 3% to 4%, +1. Inside the floor by 10 points · rank 5 → 6 of 71.
- RB2B: 2% to 2%, ±0. Inside the floor by 11 points · rank 7 of 71, unchanged.
- Dealfront: 0% to 0%, ±0. Inside the floor by 11 points · rank 21 → 9 of 71.
- LinkedIn Sales Navigator: 0% to 0%, ±0. Inside the floor by 11 points · rank 19 → 10 of 71.
- ZoomInfo Marketing: 0% to 0%, ±0. Inside the floor by 11 points · rank 64 → 63 of 71.

## Record

- Method: https://www.gane.ai/index/gtm/methodology
- License: CC BY 4.0. Cite as Gane Index, October 2026 Edition, www.gane.ai/index/gtm.