# Account-based marketing platforms: what AI models recommend, October 2026

Gane Index, October 2026 Edition. Asked as "account-based marketing platform" and as "ABM platform", six framings each, to fourteen models with search on, on behalf of a mid-market B2B company. Page: https://www.gane.ai/index/gtm/marketing/account-based-marketing-platforms/2026-10

This is the permanent record of the October 2026 Edition, published October 1, 2026 and superseded since. The current standing: https://www.gane.ai/index/gtm/marketing/account-based-marketing-platforms/index.md

**Standing:** AdRoll ABM leads with 53% of first choices; verdict clear leader. 53 first choices across the direct, paraphrase, budget and scale prompts.

## First-choice share

| Rank | Product | Share | Negative rate | Labels |
|---|---|---|---|---|
| 1 | [AdRoll ABM](https://www.gane.ai/index/gtm/vendors/adroll-abm/index.md) | 53% | 9% | 70 |
| 2 | [Apollo.io](https://www.gane.ai/index/gtm/vendors/apollo-io/index.md) | 11% | 0% | 17 |
| 3 | [HubSpot Marketing Hub](https://www.gane.ai/index/gtm/vendors/hubspot-marketing-hub/index.md) | 8% | 5% | 38 |
| 4 | [Demandbase](https://www.gane.ai/index/gtm/vendors/demandbase/index.md) | 8% | 49% | 69 |
| 6 | [6sense](https://www.gane.ai/index/gtm/vendors/6sense/index.md) | 4% | 50% | 60 |
| 7 | [Terminus](https://www.gane.ai/index/gtm/vendors/terminus/index.md) | 2% | 29% | 41 |
| 28 | [ZoomInfo Marketing](https://www.gane.ai/index/gtm/vendors/zoominfo-marketing/index.md) | 0% | 35% | 17 |

Rank is by share of first choices among all 70 products named; products with the same share are tied, and the order among them carries no meaning. The table lists those with at least 10 labels.

## Each model's first choice on the direct prompt

- Claude Haiku 4.5: AdRoll ABM; alternatives 6sense
- GPT-5.4 mini: 6sense; alternatives AdRoll ABM, Demandbase, Influ2
- Gemini 3.5 Flash: AdRoll ABM; alternatives Factors.ai, HubSpot Marketing Hub, Influ2
- Perplexity Sonar: AdRoll ABM; alternatives 6sense, Demandbase, HubSpot Marketing Hub
- Grok 4.20: AdRoll ABM; alternatives 6sense, Demandbase, HubSpot Marketing Hub, Terminus
- Mistral Small: AdRoll, AdRoll ABM
- DeepSeek V4 Flash: AdRoll ABM; alternatives Terminus, ZoomInfo Marketing
- Llama 4 Maverick: AdRoll ABM; alternatives Abmatic AI
- Qwen 3.7 Flash: AdRoll ABM; alternatives MarketBetter, Terminus
- Kimi K2: AdRoll ABM, Demandbase; alternatives HubSpot Marketing Hub, ZoomInfo MarketingOS
- GLM 4.7 FlashX: AdRoll ABM; alternatives HubSpot Marketing Hub, Terminus
- MiniMax M2.5: AdRoll ABM; alternatives 6sense, HubSpot Marketing Hub, ZoomInfo Marketing
- GPT-6 Luna: AdRoll ABM; alternatives 6sense, Demandbase, HubSpot's built-in ABM tools
- Muse Glimmer 30B: AdRoll ABM, HubSpot Marketing Hub; alternatives Propensity ABM, Userled

## Sources the answers cite

79 of 84 answers came back with a source list, from 14 of 14 models. Sites named in the most answers:

- pipeline.zoominfo.com: 43 answers, 90 citations
- abmatic.ai: 34 answers, 67 citations
- cleverly.co: 32 answers, 32 citations
- lusha.com: 29 answers, 33 citations
- prospeo.io: 24 answers, 36 citations
- marketbetter.ai: 23 answers, 26 citations
- gartner.com: 23 answers, 23 citations
- zenabm.com: 22 answers, 40 citations

Pages named in the most answers:

- https://pipeline.zoominfo.com/marketing/top-account-based-marketing-platforms (36 answers)
- https://cleverly.co/blog/account-based-marketing-tools (32 answers)
- https://lusha.com/blog/best-account-based-marketing-tools (29 answers)
- https://gartner.com/reviews/market/account-based-marketing-platforms (23 answers)
- https://marketbetter.ai/blog/best-account-based-marketing-tools-2026 (21 answers)
- https://guideflow.com/blog/best-account-based-marketing-software-tools (20 answers)
- https://blog.hubspot.com/marketing/account-based-marketing-software (18 answers)
- https://pipeline.zoominfo.com/marketing/account-based-marketing-services (18 answers)
- https://learn.g2.com/best-account-based-advertising-software (15 answers)
- https://prospeo.io/s/account-based-marketing-software (15 answers)

## Warned against

- 6sense: 30 of 60 labels negative. "the absolute worst thing you can do is sign an annual contract with enterprise-grade giants like 6sense or Demandbase" (Gemini 3.5 Flash, budget prompt)
- Demandbase: 34 of 69 labels negative. "the absolute worst thing you can do is sign an annual contract with enterprise-grade giants like 6sense or Demandbase" (Gemini 3.5 Flash, budget prompt)
- Terminus: 12 of 41 labels negative. "Terminus was acquired by DemandScience in November 2024, so it's no longer a standalone option." (Kimi K2, paraphrase prompt)
- ZoomInfo Marketing: 6 of 17 labels negative. "Aggressive contract terms, auto-renewals with short cancellation windows... Legal scrutiny over coercive practices." (Grok 4.20, negative prompt)

## Movement since September 2026

Floor: 11 points of share, measured on the calibration repeat.
Same leader: AdRoll ABM at 52%.

- Apollo.io: 4% to 13%, +9. Inside the floor by 2 points · rank 5 → 2 of 64.
- HubSpot Marketing Hub: 11% to 4%, −7. Inside the floor by 4 points · rank 2 → 5 of 64.
- Demandbase: 4% to 9%, +5. Inside the floor by 6 points · rank 6 → 3 of 64.
- AdRoll ABM: 56% to 52%, −4. Inside the floor by 7 points · rank 1 of 64, unchanged.
- Terminus: 5% to 2%, −3. Inside the floor by 8 points · rank 3 → 7 of 64.
- ZenABM: 5% to 7%, +2. Inside the floor by 9 points · rank 4 of 64, unchanged.
- Factors.ai: 2% to 0%, −2. Inside the floor by 9 points · rank 8 → 22 of 64.
- ZoomInfo Marketing: 2% to 0%, −2. Inside the floor by 9 points · rank 9 → 26 of 64.
- 6sense: 4% to 4%, ±0. Inside the floor by 11 points · rank 7 → 6 of 64.
- Influ2: 0% to 0%, ±0. Inside the floor by 11 points · rank 15 → 12 of 64.
- Mutiny: 0% to 0%, ±0. Inside the floor by 11 points · rank 18 → 24 of 64.

## Record

- Method: https://www.gane.ai/index/gtm/methodology
- License: CC BY 4.0. Cite as Gane Index, October 2026 Edition, www.gane.ai/index/gtm.