# Account-based marketing platforms for enterprise buyers: what AI models recommend, October 2026

Gane Index, October 2026 Edition. Asked as "account-based marketing platform" and as "ABM platform", six framings each, to fourteen models with search on, on behalf of an enterprise B2B company. Page: https://www.gane.ai/index/gtm/marketing/account-based-marketing-platforms/2026-10/enterprise

This is the permanent record of the October 2026 Edition, published October 1, 2026 and superseded since. The current standing: https://www.gane.ai/index/gtm/marketing/account-based-marketing-platforms/enterprise/index.md

**Standing:** Demandbase leads with 51% of first choices; verdict clear leader. 63 first choices across the direct, paraphrase, budget and scale prompts.

## First-choice share

| Rank | Product | Share | Negative rate | Labels |
|---|---|---|---|---|
| 1 | [Demandbase](https://www.gane.ai/index/gtm/vendors/demandbase/index.md) | 51% | 19% | 75 |
| 2 | [6sense](https://www.gane.ai/index/gtm/vendors/6sense/index.md) | 29% | 20% | 74 |
| 3 | [Abmatic AI](https://www.gane.ai/index/gtm/vendors/abmatic-ai/index.md) | 8% | 14% | 14 |
| 5 | [HubSpot Marketing Hub](https://www.gane.ai/index/gtm/vendors/hubspot-marketing-hub/index.md) | 3% | 33% | 15 |
| 7 | [ZoomInfo Marketing](https://www.gane.ai/index/gtm/vendors/zoominfo-marketing/index.md) | 2% | 14% | 28 |
| 8 | [Terminus](https://www.gane.ai/index/gtm/vendors/terminus/index.md) | 2% | 49% | 43 |
| 9 | [AdRoll ABM](https://www.gane.ai/index/gtm/vendors/adroll-abm/index.md) | 0% | 37% | 49 |
| 11 | [DemandScience](https://www.gane.ai/index/gtm/vendors/demandscience/index.md) | 0% | 25% | 12 |

Rank is by share of first choices among all 46 products named; products with the same share are tied, and the order among them carries no meaning. The table lists those with at least 10 labels.

## Each model's first choice on the direct prompt

- Claude Haiku 4.5: 6sense, Demandbase; alternatives AdRoll ABM, ZoomInfo Marketing
- GPT-5.4 mini: Demandbase; alternatives 6sense
- Gemini 3.5 Flash: 6sense, Demandbase; alternatives Madison Logic
- Perplexity Sonar: Demandbase; alternatives 6sense
- Grok 4.20: 6sense, Demandbase, ZoomInfo Marketing
- Mistral Small: Demandbase; alternatives 6sense, DemandScience
- DeepSeek V4 Flash: Demandbase; alternatives 6sense, ZoomInfo Marketing
- Llama 4 Maverick: 6sense, Demandbase
- Qwen 3.7 Flash: 6sense, Demandbase; alternatives ZoomInfo Marketing
- Kimi K2: 6sense; alternatives Demandbase, ZoomInfo Marketing
- GLM 4.7 FlashX: 6sense, Demandbase; alternatives AdRoll ABM
- MiniMax M2.5: Demandbase; alternatives 6sense, AdRoll ABM, HubSpot Marketing Hub
- GPT-6 Luna: Demandbase; alternatives 6sense
- Muse Glimmer 30B: 6sense, Demandbase; alternatives ZoomInfo Marketing

## Sources the answers cite

80 of 84 answers came back with a source list, from 14 of 14 models. Sites named in the most answers:

- abmatic.ai: 48 answers, 133 citations
- pipeline.zoominfo.com: 38 answers, 73 citations
- lusha.com: 36 answers, 36 citations
- demandbase.com: 26 answers, 36 citations
- gartner.com: 26 answers, 27 citations
- tomba.io: 25 answers, 33 citations
- cleverly.co: 22 answers, 22 citations
- prismic.io: 21 answers, 22 citations

Pages named in the most answers:

- https://lusha.com/blog/best-account-based-marketing-tools (36 answers)
- https://pipeline.zoominfo.com/marketing/top-account-based-marketing-platforms (30 answers)
- https://gartner.com/reviews/market/account-based-marketing-platforms (25 answers)
- https://cleverly.co/blog/account-based-marketing-tools (22 answers)
- https://prismic.io/blog/best-abm-platforms-for-enterprise-accounts-and-b2b-marketing (21 answers)
- https://guideflow.com/blog/best-account-based-marketing-software-tools (20 answers)
- https://revenueflow.com/blog/account-based-marketing-platforms (16 answers)
- https://tomba.io/blog/abm-platform-comparison (16 answers)
- https://blog.hubspot.com/marketing/account-based-marketing-software (14 answers)
- https://thesmarketers.com/blogs/best-enterprise-abm-platforms-2026 (12 answers)

## Warned against

- Terminus: 21 of 43 labels negative. "Platforms to Avoid: ... it's not a viable new choice for enterprises needing independent, scalable ABM" (Grok 4.20, negative prompt)
- 6sense: 15 of 74 labels negative. "6sense and Demandbase — not because they're bad (they're actually the strongest), but because they carry significant risks around cost, implementation complexity" (DeepSeek V4 Flash, negative prompt)
- AdRoll ABM: 18 of 49 labels negative. "Has specific limitations that can hurt enterprise use cases... Poor deanonymization quality — worst among tested platforms" (Kimi K2, negative prompt)
- Demandbase: 14 of 75 labels negative. "Demandbase's pricing is opaque, with median contracts around $65,000–$164,000/year. Costs can escalate... making total cost less predictable." (Mistral Small, budget prompt)

## Movement since September 2026

Floor: 11 points of share, measured on the calibration repeat.
Same leader: Demandbase at 51%.

- Demandbase: 47% to 51%, +4. Inside the floor by 7 points · rank 1 of 44, unchanged.
- 6sense: 30% to 28%, −2. Inside the floor by 9 points · rank 2 of 44, unchanged.
- HubSpot Marketing Hub: 2% to 4%, +2. Inside the floor by 9 points · rank 8 → 4 of 44.
- Terminus: 4% to 2%, −2. Inside the floor by 9 points · rank 4 → 8 of 44.
- Abmatic AI: 9% to 8%, −1. Inside the floor by 10 points · rank 3 of 44, unchanged.
- ZoomInfo Marketing: 2% to 2%, ±0. Inside the floor by 11 points · rank 7 → 6 of 44.
- AdRoll ABM: 0% to 0%, ±0. Inside the floor by 11 points · rank 12 → 9 of 44.
- DemandScience: 0% to 0%, ±0. Inside the floor by 11 points · rank 13 → 11 of 44.
- Madison Logic: 0% to 0%, ±0. Inside the floor by 11 points · rank 9 → 13 of 44.

## Record

- Method: https://www.gane.ai/index/gtm/methodology
- License: CC BY 4.0. Cite as Gane Index, October 2026 Edition, www.gane.ai/index/gtm.