# Account-based marketing platforms for enterprise buyers: what AI models recommend, September 2026

Gane Index, September 2026 Edition. Asked as "account-based marketing platform" and as "ABM platform", six framings each, to twelve models with search on, on behalf of an enterprise B2B company. Page: https://www.gane.ai/index/gtm/marketing/account-based-marketing-platforms/2026-09/enterprise

This is the permanent record of the September 2026 Edition, published September 15, 2026 and superseded since. The current standing: https://www.gane.ai/index/gtm/marketing/account-based-marketing-platforms/enterprise/index.md

**Standing:** Demandbase leads with 47% of first choices; verdict clear leader. 57 first choices across the direct, paraphrase, budget and scale prompts.

## First-choice share

| Rank | Product | Share | Negative rate | Labels |
|---|---|---|---|---|
| 1 | [Demandbase](https://www.gane.ai/index/gtm/vendors/demandbase/index.md) | 47% | 17% | 64 |
| 2 | [6sense](https://www.gane.ai/index/gtm/vendors/6sense/index.md) | 30% | 23% | 65 |
| 4 | [Terminus](https://www.gane.ai/index/gtm/vendors/terminus/index.md) | 4% | 31% | 36 |
| 7 | [ZoomInfo Marketing](https://www.gane.ai/index/gtm/vendors/zoominfo-marketing/index.md) | 2% | 10% | 31 |
| 8 | [HubSpot Marketing Hub](https://www.gane.ai/index/gtm/vendors/hubspot-marketing-hub/index.md) | 2% | 27% | 15 |
| 9 | [Madison Logic](https://www.gane.ai/index/gtm/vendors/madison-logic/index.md) | 0% | 26% | 19 |
| 12 | [AdRoll ABM](https://www.gane.ai/index/gtm/vendors/adroll-abm/index.md) | 0% | 40% | 42 |

Rank is by share of first choices among all 46 products named; products with the same share are tied, and the order among them carries no meaning. The table lists those with at least 10 labels.

## Each model's first choice on the direct prompt

- Claude Haiku 4.5: Demandbase; alternatives 6sense, ZoomInfo Marketing
- GPT-5.4 mini: Demandbase; alternatives 6sense
- Gemini 3.5 Flash: 6sense, Demandbase; alternatives Madison Logic, ZoomInfo Marketing
- Perplexity Sonar: Demandbase; alternatives 6sense, Influ2
- Grok 4.20: 6sense, Demandbase, ZoomInfo Marketing
- Mistral Small: 6sense, Demandbase; alternatives AdRoll ABM, Madison Logic, ZoomInfo Marketing
- DeepSeek V4 Flash: 6sense, Demandbase; alternatives ZoomInfo MarketingOS
- Llama 4 Maverick: 6sense, Demandbase, Lusha
- Qwen 3.7 Flash: 6sense, Demandbase; alternatives AdRoll RollWorks, Terminus, ZoomInfo Marketing
- Kimi K2: 6sense, Demandbase; alternatives ZoomInfo Marketing
- GLM 4.7 FlashX: 6sense; alternatives Demandbase, ZoomInfo Marketing
- MiniMax M2.5: 6sense, Demandbase; alternatives AdRoll ABM, DemandScience, HubSpot Breeze Intelligence, ZoomInfo Marketing

## Sources the answers cite

22 of 72 answers came back with a source list, from 4 of 12 models. Sites named in the most answers:

- demandbase.com: 18 answers, 24 citations
- gartner.com: 12 answers, 19 citations
- abmatic.ai: 10 answers, 16 citations
- salesmotion.io: 7 answers, 10 citations
- pipeline.zoominfo.com: 7 answers, 8 citations
- zenabm.com: 7 answers, 8 citations
- 6sense.com: 6 answers, 7 citations
- prismic.io: 6 answers, 7 citations

Pages named in the most answers:

- https://demandbase.com/blog/account-based-marketing-solutions (14 answers)
- https://gartner.com/reviews/market/account-based-marketing-platforms (11 answers)
- https://prismic.io/blog/best-abm-platforms-for-enterprise-accounts-and-b2b-marketing (6 answers)
- https://tofuhq.com/post/the-10-best-account-based-marketing-tools-of-2026 (6 answers)
- https://geisheker.com/most-effective-abm-platforms-b2b-enterprise-pipeline-generation (5 answers)
- https://adroll.com/blog/best-abm-platforms-comparison (4 answers)
- https://guideflow.com/blog/best-account-based-marketing-software-tools (4 answers)
- https://pipeline.zoominfo.com/marketing/top-account-based-marketing-platforms (4 answers)
- https://saashero.net/strategy/best-abm-platforms-b2b-saas (4 answers)
- https://ziellab.com/post/top-12-account-based-marketing-platforms-for-b2b-sales-teams-in-2025 (4 answers)

## Warned against

- 6sense: 15 of 65 labels negative. "Enterprise ABM Platforms to Avoid for Your Use Case | 6sense | Custom pricing ... scales unpredictably with users" (Kimi K2, budget prompt)
- AdRoll ABM: 17 of 42 labels negative. "The Verdict: Avoid for complex enterprise environments, even if the price is tempting." (Gemini 3.5 Flash, negative prompt)
- Demandbase: 11 of 64 labels negative. "Enterprise Platforms to Avoid for Predictability ... 6sense & Demandbase" (GLM 4.7 FlashX, budget prompt)
- Terminus: 11 of 36 labels negative. "Terminus, Mutiny's original product, and Common Room should be avoided due to discontinuation, mergers, or acquisition uncertainty" (Mistral Small, negative prompt)

## Record

- Method: https://www.gane.ai/index/gtm/methodology
- License: CC BY 4.0. Cite as Gane Index, September 2026 Edition, www.gane.ai/index/gtm.