# Account-based marketing platforms: what AI models recommend, September 2026

Gane Index, September 2026 Edition. Asked as "account-based marketing platform" and as "ABM platform", six framings each, to six frontier models with search on, on behalf of a mid-market B2B software company. Page: https://www.gane.ai/index/gtm/marketing/account-based-marketing-platforms/2026-09-expanded

This is the permanent record of the September 2026 Edition, published September 9, 2026 and superseded since. The current standing: https://www.gane.ai/index/gtm/marketing/account-based-marketing-platforms/index.md

**Standing:** AdRoll ABM leads with 52% of first choices; verdict clear leader. 27 first choices across the direct, paraphrase, budget and scale prompts.

## First-choice share

| Rank | Product | Share | Negative rate | Labels |
|---|---|---|---|---|
| 1 | [AdRoll ABM](https://www.gane.ai/index/gtm/vendors/adroll-abm/index.md) | 52% | 15% | 33 |
| 2 | [6sense](https://www.gane.ai/index/gtm/vendors/6sense/index.md) | 15% | 39% | 31 |
| 3 | [HubSpot Marketing Hub](https://www.gane.ai/index/gtm/vendors/hubspot-marketing-hub/index.md) | 11% | 20% | 25 |
| 5 | [Demandbase](https://www.gane.ai/index/gtm/vendors/demandbase/index.md) | 7% | 42% | 33 |
| 29 | [Terminus](https://www.gane.ai/index/gtm/vendors/terminus/index.md) | 0% | 44% | 18 |

Rank is by share of first choices among all 33 products named; products with the same share are tied, and the order among them carries no meaning. The table lists those with at least 10 labels.

## Each model's first choice on the direct prompt

- Claude Opus 5: 6sense; alternatives AdRoll ABM, Demandbase, HubSpot Marketing Hub, ZoomInfo Marketing
- Claude Opus 4.8: AdRoll ABM, HubSpot Marketing Hub; alternatives 6sense, Demandbase, Terminus
- GPT-6 Astra: AdRoll ABM; alternatives 6sense, Demandbase, HubSpot Marketing Hub
- GPT-5.6 Sol: AdRoll ABM; alternatives 6sense, HubSpot Marketing Hub
- Gemini 3.1 Pro: AdRoll ABM; alternatives 6sense, Demandbase, HubSpot Marketing Hub, Terminus
- Perplexity Sonar Pro: AdRoll ABM; alternatives Abmatic AI, HubSpot Marketing Hub

## Sources the answers cite

32 of 36 answers came back with a source list, from 6 of 6 models. Sites named in the most answers:

- abmatic.ai: 17 answers, 56 citations
- demandbase.com: 16 answers, 18 citations
- gartner.com: 15 answers, 16 citations
- g2.com: 13 answers, 16 citations
- influ2.com: 11 answers, 12 citations
- ziellab.com: 11 answers, 11 citations
- pipeline.zoominfo.com: 10 answers, 14 citations
- factors.ai: 10 answers, 12 citations

Pages named in the most answers:

- https://gartner.com/reviews/market/account-based-marketing-platforms (15 answers)
- https://ziellab.com/post/top-12-account-based-marketing-platforms-for-b2b-sales-teams-in-2025 (11 answers)
- https://g2.com/categories/account-based-marketing (9 answers)
- https://demandbase.com/blog/account-based-marketing-solutions (8 answers)
- https://improvado.io/blog/6sense-vs-demandbase (8 answers)
- https://influ2.com/blog/abm-platforms (8 answers)
- https://abmatic.ai/blog/abm-tools-comparison-1 (7 answers)
- https://pipeline.zoominfo.com/marketing/top-account-based-marketing-platforms (7 answers)
- https://pipelineroad.com/agency/blog/abm-tools-comparison (7 answers)
- https://tofuhq.com/post/the-10-best-account-based-marketing-tools-of-2026 (7 answers)

## Warned against

- 6sense: 12 of 31 labels negative. "Verdict: Avoid these unless you are an enterprise-level company with pristine CRM hygiene" (Gemini 3.1 Pro, negative prompt)
- Demandbase: 14 of 33 labels negative. "Verdict: Avoid these unless you are an enterprise-level company with pristine CRM hygiene" (Gemini 3.1 Pro, negative prompt)
- Terminus: 8 of 18 labels negative. "Legacy Terminus: generally avoid" (GPT-5.6 Sol, negative prompt)
- HubSpot Marketing Hub: 5 of 25 labels negative. "I wouldn't buy Marketing Hub Professional *solely* for budget ABM: it starts at $800/month billed annually, plus $3,000 onboarding" (GPT-6 Astra, budget prompt)

## Record

- Method: https://www.gane.ai/index/gtm/methodology
- License: CC BY 4.0. Cite as Gane Index, September 2026 Edition, www.gane.ai/index/gtm.