# Web analytics: what AI models recommend, November 2026

Gane Index, November 2026 Edition. Asked as "web analytics platform" and as "website traffic analytics tool", six framings each, to fourteen models with search on, on behalf of a mid-market B2B company. Added to the November 2026 Edition. Page: https://www.gane.ai/index/gtm/gtm-data/web-analytics/2026-11

**Standing:** Google Analytics 4 leads with 55% of first choices; verdict clear leader. 55 first choices across the direct, paraphrase, budget and scale prompts.

## First-choice share

| Rank | Product | Share | Negative rate | Labels |
|---|---|---|---|---|
| 1 | [Google Analytics 4](https://www.gane.ai/index/gtm/vendors/google-analytics-4/index.md) | 55% | 23% | 74 |
| 2 | [HubSpot Marketing Hub](https://www.gane.ai/index/gtm/vendors/hubspot-marketing-hub/index.md) | 7% | 7% | 14 |
| 4 | [Mixpanel](https://www.gane.ai/index/gtm/vendors/mixpanel/index.md) | 4% | 3% | 39 |
| 5 | [Microsoft Clarity](https://www.gane.ai/index/gtm/vendors/microsoft-clarity/index.md) | 4% | 8% | 24 |
| 10 | [Plausible Analytics](https://www.gane.ai/index/gtm/vendors/plausible-analytics/index.md) | 2% | 0% | 46 |
| 11 | [Amplitude](https://www.gane.ai/index/gtm/vendors/amplitude/index.md) | 2% | 6% | 34 |
| 12 | [PostHog](https://www.gane.ai/index/gtm/vendors/posthog/index.md) | 2% | 4% | 24 |
| 13 | [Umami](https://www.gane.ai/index/gtm/vendors/umami/index.md) | 2% | 8% | 12 |
| 16 | [Matomo](https://www.gane.ai/index/gtm/vendors/matomo/index.md) | 0% | 2% | 60 |
| 17 | [Fathom](https://www.gane.ai/index/gtm/vendors/fathom/index.md) | 0% | 0% | 15 |
| 18 | [Fathom Analytics](https://www.gane.ai/index/gtm/vendors/fathom-analytics/index.md) | 0% | 0% | 14 |
| 19 | [Hotjar](https://www.gane.ai/index/gtm/vendors/hotjar/index.md) | 0% | 18% | 22 |

Rank is by share of first choices among all 105 products named; products with the same share are tied, and the order among them carries no meaning. The table lists those with at least 10 labels.

## Each model's first choice on the direct prompt

- Claude Haiku 4.5: Google Analytics 4; alternatives Adobe Analytics, Amplitude, HubSpot Marketing Hub, Mixpanel
- GPT-5.4 mini: Google Analytics 4; alternatives Amplitude, Matomo, Mixpanel
- Gemini 3.5 Flash: Dreamdata, HockeyStack; alternatives HubSpot Marketing Hub, PostHog
- Perplexity Sonar: Google Analytics 4; alternatives Amplitude, HockeyStack, Looker Studio, Matomo
- Grok 4.20: Mixpanel; alternatives Fathom, Matomo, Plausible Analytics, PostHog
- Mistral Small: Clics; alternatives Amplitude, Google Analytics 4 (GA4) with BigQuery, Heap, Matomo
- DeepSeek V4 Flash: HockeyStack; alternatives Dreamdata, Google Analytics 4, Matomo
- Llama 4 Maverick: Clics
- Qwen 3.7 Flash: Dreamdata; alternatives HockeyStack, HubSpot Marketing Hub, Mixpanel
- Kimi K2: Dreamdata; alternatives Google Analytics 4, HockeyStack
- GLM 4.7 FlashX: Google Analytics 4; alternatives Adobe Analytics, Amplitude, Google Tag Manager, Heap
- MiniMax M2.5: BigQuery, Google Analytics 4; alternatives Dreamdata, HockeyStack
- GPT-6 Luna: Google Analytics 4; alternatives Dreamdata, HockeyStack, Matomo, Plausible Analytics
- Muse Glimmer 30B: Google Analytics 4; alternatives Amplitude, Dreamdata, HubSpot Marketing Hub, Matomo

## Sources the answers cite

71 of 84 answers came back with a source list, from 14 of 14 models. Sites named in the most answers:

- linkedin.com: 25 answers, 25 citations
- matomo.org: 21 answers, 35 citations
- amplitude.com: 18 answers, 22 citations
- softwareadvice.com: 18 answers, 20 citations
- crazyegg.com: 17 answers, 17 citations
- swetrix.com: 12 answers, 16 citations
- usermaven.com: 12 answers, 15 citations
- plausible.io: 12 answers, 14 citations

Pages named in the most answers:

- https://linkedin.com/pulse/best-web-analytics-tools-rajesh-kumar-d89sc (21 answers)
- https://softwareadvice.com/web-analytics (18 answers)
- https://crazyegg.com/blog/web-analytics-tools (16 answers)
- https://searchengineland.com/guide/google-analytics-alternatives (11 answers)
- https://getapp.com/business-intelligence-analytics-software/web-analytics/org/mid-size-business (10 answers)
- https://leads-technologies.com/en/blogs/web-analytics-tools (9 answers)
- https://contentsquare.com/guides/web-analytics/tools (8 answers)
- https://swetrix.com/blog/best-free-web-analytics (8 answers)
- https://similarweb.com/ (7 answers)
- https://usermaven.com/blog/best-website-analytics-tools (7 answers)

## Warned against

- Google Analytics 4: 17 of 74 labels negative. "Google Analytics is the most scrutinized analytics platform, with several documented concerns... ruled that Google Analytics violates GDPR" (MiniMax M2.5, negative prompt)
- Adobe Analytics: 11 of 34 labels negative. "flagged for privacy and data collection practices that may not align with strict privacy regulations" (Mistral Small, negative prompt)
- Hotjar: 4 of 22 labels negative. "session recording tools in general raise concerns... Caution: Requires careful implementation, data masking, and explicit consent" (Kimi K2, negative prompt)
- Meta Pixel: 2 of 2 labels negative. "Scrutinize Meta Pixel and advertising-linked setups... That's especially risky on pages involving health, finances, identity, or other sensitive topics." (GPT-6 Luna, negative prompt)

## Movement since October 2026

Floor: 11 points of share, measured on the calibration repeat.
Same leader: Google Analytics 4 at 55%.

- Amplitude: 8% to 2%, −6. Inside the floor by 5 points · rank 2 → 11 of 105.
- HubSpot Marketing Hub: 3% to 7%, +4. Inside the floor by 7 points · rank 6 → 2 of 105.
- Mixpanel: 7% to 4%, −3. Inside the floor by 8 points · rank 3 → 4 of 105.
- Dealfront: 7% to 4%, −3. Inside the floor by 8 points · rank 4 → 7 of 105.
- Google Analytics 4: 57% to 55%, −2. Inside the floor by 9 points · rank 1 of 105, unchanged.
- Plausible Analytics: 0% to 2%, +2. Inside the floor by 9 points · rank 15 → 10 of 105.
- Umami: 0% to 2%, +2. Inside the floor by 9 points · rank 20 → 13 of 105.
- Matomo: 2% to 0%, −2. Inside the floor by 9 points · rank 8 → 16 of 105.
- Piwik PRO Analytics Suite: 2% to 0%, −2. Inside the floor by 9 points · rank 10 → 22 of 105.
- Microsoft Clarity: 3% to 4%, +1. Inside the floor by 10 points · rank 5 of 105, unchanged.
- PostHog: 2% to 2%, ±0. Inside the floor by 11 points · rank 9 → 12 of 105.
- Fathom: 0% to 0%, ±0. Inside the floor by 11 points · rank 16 → 17 of 105.

## Record

- Method: https://www.gane.ai/index/gtm/methodology
- License: CC BY 4.0. Cite as Gane Index, November 2026 Edition, www.gane.ai/index/gtm.