# Session replay and heatmaps for small business buyers: what AI models recommend, November 2026

Gane Index, November 2026 Edition. Asked as "session replay and heatmap tool" and as "website visitor behavior analytics tool", six framings each, to fourteen models with search on, on behalf of a small B2B company. Added to the November 2026 Edition. Page: https://www.gane.ai/index/gtm/gtm-data/session-replay-and-heatmaps/smb

**Standing:** Microsoft Clarity leads with 65% of first choices; verdict clear leader. 52 first choices across the direct, paraphrase, budget and scale prompts.

## First-choice share

| Rank | Product | Share | Negative rate | Labels |
|---|---|---|---|---|
| 1 | [Microsoft Clarity](https://www.gane.ai/index/gtm/vendors/microsoft-clarity/index.md) | 65% | 9% | 69 |
| 2 | [Hotjar](https://www.gane.ai/index/gtm/vendors/hotjar/index.md) | 12% | 17% | 72 |
| 4 | [PostHog](https://www.gane.ai/index/gtm/vendors/posthog/index.md) | 4% | 0% | 32 |
| 5 | [Crazy Egg](https://www.gane.ai/index/gtm/vendors/crazy-egg/index.md) | 2% | 13% | 23 |
| 6 | [Google Analytics 4](https://www.gane.ai/index/gtm/vendors/google-analytics-4/index.md) | 2% | 10% | 10 |
| 11 | [Lucky Orange](https://www.gane.ai/index/gtm/vendors/lucky-orange/index.md) | 0% | 6% | 35 |
| 12 | [Mouseflow](https://www.gane.ai/index/gtm/vendors/mouseflow/index.md) | 0% | 12% | 32 |
| 13 | [LogRocket](https://www.gane.ai/index/gtm/vendors/logrocket/index.md) | 0% | 34% | 32 |
| 21 | [Smartlook](https://www.gane.ai/index/gtm/vendors/smartlook/index.md) | 0% | 38% | 16 |
| 50 | [Contentsquare](https://www.gane.ai/index/gtm/vendors/contentsquare/index.md) | 0% | 64% | 14 |
| 52 | [Fullstory](https://www.gane.ai/index/gtm/vendors/fullstory/index.md) | 0% | 72% | 43 |

Rank is by share of first choices among all 52 products named; products with the same share are tied, and the order among them carries no meaning. The table lists those with at least 10 labels.

## Each model's first choice on the direct prompt

- Claude Haiku 4.5: Microsoft Clarity; alternatives Hotjar
- GPT-5.4 mini: Microsoft Clarity; alternatives Hotjar
- Gemini 3.5 Flash: PostHog; alternatives Hotjar, LogRocket, Microsoft Clarity, Mouseflow
- Perplexity Sonar: Microsoft Clarity; alternatives Hotjar, LogRocket, PostHog
- Grok 4.20: Microsoft Clarity; alternatives Hotjar, Mouseflow, PostHog
- Mistral Small: Hotjar, Microsoft Clarity; alternatives Lucky Orange, Mouseflow
- DeepSeek V4 Flash: Hotjar; alternatives Lucky Orange, Microsoft Clarity, Mouseflow
- Llama 4 Maverick: Microsoft Clarity; alternatives Fullstory, Hotjar, Lucky Orange
- Qwen 3.7 Flash: Hotjar; alternatives LogRocket, Microsoft Clarity
- Kimi K2: Microsoft Clarity; alternatives Lucky Orange, PostHog
- GLM 4.7 FlashX: Microsoft Clarity; alternatives Contentsquare, Hotjar, Lucky Orange, Mouseflow
- MiniMax M2.5: Microsoft Clarity; alternatives Hotjar, Lucky Orange, PostHog
- GPT-6 Luna: PostHog; alternatives Microsoft Clarity
- Muse Glimmer 30B: Microsoft Clarity; alternatives Crazy Egg, Mouseflow

## Sources the answers cite

72 of 84 answers came back with a source list, from 14 of 14 models. Sites named in the most answers:

- zapier.com: 33 answers, 33 citations
- userpilot.com: 25 answers, 25 citations
- posthog.com: 22 answers, 37 citations
- amplitude.com: 22 answers, 23 citations
- contentsquare.com: 20 answers, 24 citations
- g2.com: 17 answers, 27 citations
- logrocket.com: 17 answers, 17 citations
- marketful.com: 16 answers, 16 citations

Pages named in the most answers:

- https://zapier.com/blog/best-session-replay-tools (33 answers)
- https://userpilot.com/blog/session-replay-tools (22 answers)
- https://logrocket.com/comparisons/best-session-replay-tools (17 answers)
- https://amplitude.com/compare/best-session-replay-tools-for-startups (15 answers)
- https://contentsquare.com/guides/session-replay/tools (14 answers)
- https://varify.io/en/best-heatmap-session-recording-tools (13 answers)
- https://costbench.com/best/session-replay-for-small-business (12 answers)
- https://inspectlet.com/guides/session-replay-pricing (11 answers)
- https://marketful.com/session-replay-tools-for-saas (11 answers)
- https://kirro.io/best-session-replay-tools (10 answers)

## Warned against

- Fullstory: 31 of 43 labels negative. "What to Avoid at Your Stage - FullStory and Contentsquare — Enterprise-grade tools with enterprise pricing; overkill for small B2B." (Kimi K2, direct prompt)
- Contentsquare: 9 of 14 labels negative. "Similar to FullStory, this is an enterprise-grade platform... Using this for a small business would likely mean paying for features you will never use" (Qwen 3.7 Flash, negative prompt)
- LogRocket: 11 of 32 labels negative. "The same index notes LogRocket in a "Tools to Avoid" list alongside FullStory, Contentsquare, Quantum Metric and Glassbox." (Muse Glimmer 30B, negative prompt)
- Hotjar: 12 of 72 labels negative. "Tools to Avoid or Approach with Extreme Caution ... Hotjar: Frequently cited in privacy research for data exfiltration risks" (Grok 4.20, negative prompt)

## Movement since October 2026

Floor: 11 points of share, measured on the calibration repeat.
Same leader: Microsoft Clarity at 65%.

- Hotjar: 6% to 12%, +6. Inside the floor by 5 points · rank 2 of 52, unchanged.
- Microsoft Clarity: 70% to 65%, −5. Inside the floor by 6 points · rank 1 of 52, unchanged.
- PostHog: 2% to 4%, +2. Inside the floor by 9 points · rank 8 → 4 of 52.
- Crazy Egg: 0% to 2%, +2. Inside the floor by 9 points · rank 15 → 5 of 52.
- Google Analytics 4: 4% to 2%, −2. Inside the floor by 9 points · rank 5 → 6 of 52.
- Lucky Orange: 2% to 0%, −2. Inside the floor by 9 points · rank 7 → 11 of 52.
- Mouseflow: 2% to 0%, −2. Inside the floor by 9 points · rank 6 → 12 of 52.
- LogRocket: 0% to 0%, ±0. Inside the floor by 11 points · rank 16 → 13 of 52.
- Smartlook: 0% to 0%, ±0. Inside the floor by 11 points · rank 12 → 21 of 52.
- Contentsquare: 0% to 0%, ±0. Inside the floor by 11 points · rank 50 of 52, unchanged.
- Fullstory: 0% to 0%, ±0. Inside the floor by 11 points · rank 52 of 52, unchanged.

## Record

- Method: https://www.gane.ai/index/gtm/methodology
- License: CC BY 4.0. Cite as Gane Index, November 2026 Edition, www.gane.ai/index/gtm.