# Session replay and heatmaps: what AI models recommend, November 2026

Gane Index, November 2026 Edition. Asked as "session replay and heatmap tool" and as "website visitor behavior analytics tool", six framings each, to fourteen models with search on, on behalf of a mid-market B2B company. Added to the November 2026 Edition. Page: https://www.gane.ai/index/gtm/gtm-data/session-replay-and-heatmaps/2026-11

**Standing:** Microsoft Clarity leads with 45% of first choices; verdict clear leader. 49 first choices across the direct, paraphrase, budget and scale prompts.

## First-choice share

| Rank | Product | Share | Negative rate | Labels |
|---|---|---|---|---|
| 1 | [Microsoft Clarity](https://www.gane.ai/index/gtm/vendors/microsoft-clarity/index.md) | 45% | 20% | 71 |
| 2 | [Hotjar](https://www.gane.ai/index/gtm/vendors/hotjar/index.md) | 16% | 25% | 68 |
| 3 | [Dealfront](https://www.gane.ai/index/gtm/vendors/dealfront/index.md) | 12% | 0% | 10 |
| 4 | [Fullstory](https://www.gane.ai/index/gtm/vendors/fullstory/index.md) | 10% | 31% | 52 |
| 5 | [PostHog](https://www.gane.ai/index/gtm/vendors/posthog/index.md) | 6% | 0% | 37 |
| 6 | [Mouseflow](https://www.gane.ai/index/gtm/vendors/mouseflow/index.md) | 4% | 19% | 31 |
| 7 | [LogRocket](https://www.gane.ai/index/gtm/vendors/logrocket/index.md) | 2% | 11% | 37 |
| 8 | [Contentsquare](https://www.gane.ai/index/gtm/vendors/contentsquare/index.md) | 2% | 23% | 30 |
| 9 | [UXCam](https://www.gane.ai/index/gtm/vendors/uxcam/index.md) | 2% | 0% | 13 |
| 10 | [Lucky Orange](https://www.gane.ai/index/gtm/vendors/lucky-orange/index.md) | 0% | 5% | 19 |
| 11 | [OpenReplay](https://www.gane.ai/index/gtm/vendors/openreplay/index.md) | 0% | 8% | 12 |
| 13 | [Crazy Egg](https://www.gane.ai/index/gtm/vendors/crazy-egg/index.md) | 0% | 29% | 21 |

Rank is by share of first choices among all 58 products named; products with the same share are tied, and the order among them carries no meaning. The table lists those with at least 10 labels.

## Each model's first choice on the direct prompt

- Claude Haiku 4.5: Hotjar, Mouseflow; alternatives Fullstory, Microsoft Clarity
- GPT-5.4 mini: Fullstory; alternatives Contentsquare, Glassbox, Hotjar, LogRocket
- Gemini 3.5 Flash: PostHog; alternatives Fullstory, Hotjar, LogRocket, Microsoft Clarity
- Perplexity Sonar: Hotjar; alternatives Amplitude Session Replay, Microsoft Clarity, Mouseflow
- Grok 4.20: Hotjar; alternatives Microsoft Clarity, Mouseflow
- Mistral Small: Hotjar; alternatives Fullstory, LogRocket, Microsoft Clarity, PostHog
- DeepSeek V4 Flash: Hotjar; alternatives Amplitude Session Replay, Fullstory, LogRocket, Microsoft Clarity
- Llama 4 Maverick: Mouseflow; alternatives Fullstory, Hotjar, Microsoft Clarity, UXCam
- Qwen 3.7 Flash: LogRocket; alternatives Hotjar, Microsoft Clarity, PostHog
- Kimi K2: PostHog; alternatives LogRocket, Mouseflow
- GLM 4.7 FlashX: Microsoft Clarity; alternatives Contentsquare, Glassbox, LogRocket, UXCam
- MiniMax M2.5: Microsoft Clarity; alternatives Fullstory, Hotjar, LogRocket
- GPT-6 Luna: Fullstory; alternatives Contentsquare, PostHog
- Muse Glimmer 30B: Fullstory; alternatives Contentsquare, Hotjar, Microsoft Clarity

## Sources the answers cite

74 of 84 answers came back with a source list, from 14 of 14 models. Sites named in the most answers:

- zapier.com: 33 answers, 33 citations
- amplitude.com: 28 answers, 34 citations
- quantummetric.com: 24 answers, 31 citations
- userpilot.com: 24 answers, 25 citations
- logrocket.com: 18 answers, 20 citations
- g2.com: 17 answers, 28 citations
- contentsquare.com: 17 answers, 21 citations
- posthog.com: 16 answers, 20 citations

Pages named in the most answers:

- https://zapier.com/blog/best-session-replay-tools (33 answers)
- https://userpilot.com/blog/session-replay-tools (21 answers)
- https://logrocket.com/comparisons/best-session-replay-tools (18 answers)
- https://amplitude.com/compare/best-session-replay-tools-for-startups (15 answers)
- https://quantummetric.com/blog/best-session-replay-tools-in-2026 (11 answers)
- https://contentsquare.com/guides/session-replay/tools (10 answers)
- https://wingify.com/website-heatmap/heatmap-session-recording (10 answers)
- https://varify.io/en/best-heatmap-session-recording-tools (9 answers)
- https://capterra.com/compare/163516-236349/Hotjar-vs-Microsoft-Clarity (8 answers)
- https://learn.g2.com/best-session-replay-software (8 answers)

## Warned against

- Hotjar: 17 of 68 labels negative. "Very common but often criticized for broad data capture... Many privacy-focused users block it outright." (Grok 4.20, negative prompt)
- Fullstory: 16 of 52 labels negative. "Captures extensive session data (including potential PII). Noted in older FTC/exfiltration discussions; demands strict default masking and governance." (Grok 4.20, negative prompt)
- Microsoft Clarity: 14 of 71 labels negative. "Microsoft Clarity began requiring explicit consent for users from the EEA, UK, and Switzerland on October 31, 2025... does not natively respond to the GPC (Global Privacy Control) browser signal" (Claude Haiku 4.5, negative prompt)
- Mouseflow: 6 of 31 labels negative. "groups Mouseflow, LogRocket and Smartlook together with Hotjar/Clarity/FullStory as tools that record detailed interactions and raise wiretap liability concerns" (Muse Glimmer 30B, negative prompt)

## Movement since October 2026

Floor: 11 points of share, measured on the calibration repeat.
Same leader: Microsoft Clarity at 45%.

- Microsoft Clarity: 33% to 45%, +12. Cleared the floor by 1 point · rank 1 of 58, unchanged.
- Dealfront: 2% to 12%, +10. Inside the floor by 1 point · rank 14 → 3 of 58.
- Lucky Orange: 3% to 0%, −3. Inside the floor by 8 points · rank 8 → 10 of 58.
- UXCam: 0% to 2%, +2. Inside the floor by 9 points · rank 22 → 9 of 58.
- Smartlook: 2% to 0%, −2. Inside the floor by 9 points · rank 12 → 25 of 58.
- Fullstory: 9% to 10%, +1. Inside the floor by 10 points · rank 3 → 4 of 58.
- PostHog: 7% to 6%, −1. Inside the floor by 10 points · rank 4 → 5 of 58.
- Mouseflow: 5% to 4%, −1. Inside the floor by 10 points · rank 5 → 6 of 58.
- LogRocket: 3% to 2%, −1. Inside the floor by 10 points · rank 6 → 7 of 58.
- Contentsquare: 3% to 2%, −1. Inside the floor by 10 points · rank 7 → 8 of 58.
- Hotjar: 16% to 16%, ±0. Inside the floor by 11 points · rank 2 of 58, unchanged.
- OpenReplay: 0% to 0%, ±0. Inside the floor by 11 points · rank 19 → 11 of 58.

## Record

- Method: https://www.gane.ai/index/gtm/methodology
- License: CC BY 4.0. Cite as Gane Index, November 2026 Edition, www.gane.ai/index/gtm.