# Market intelligence platforms for small business buyers: what AI models recommend, November 2026

Gane Index, November 2026 Edition. Asked as "market intelligence platform" and as "market and company research platform", six framings each, to fourteen models with search on, on behalf of a small B2B company. Added to the November 2026 Edition. Page: https://www.gane.ai/index/gtm/gtm-data/market-intelligence/2026-11/smb

**Standing:** Apollo.io leads with 39% of first choices; verdict contested. 57 first choices across the direct, paraphrase, budget and scale prompts.

## First-choice share

| Rank | Product | Share | Negative rate | Labels |
|---|---|---|---|---|
| 1 | [Apollo.io](https://www.gane.ai/index/gtm/vendors/apollo-io/index.md) | 39% | 5% | 38 |
| 2 | [Similarweb](https://www.gane.ai/index/gtm/vendors/similarweb/index.md) | 9% | 18% | 39 |
| 3 | [Prospeo](https://www.gane.ai/index/gtm/vendors/prospeo/index.md) | 7% | 0% | 15 |
| 4 | [Crunchbase](https://www.gane.ai/index/gtm/vendors/crunchbase/index.md) | 5% | 3% | 32 |
| 5 | [LinkedIn Sales Navigator](https://www.gane.ai/index/gtm/vendors/linkedin-sales-navigator/index.md) | 4% | 7% | 15 |
| 6 | [SpyFu](https://www.gane.ai/index/gtm/vendors/spyfu/index.md) | 4% | 0% | 10 |
| 9 | [Klue](https://www.gane.ai/index/gtm/vendors/klue/index.md) | 4% | 61% | 36 |
| 10 | [Semrush .Trends](https://www.gane.ai/index/gtm/vendors/semrush-trends/index.md) | 2% | 24% | 46 |
| 11 | [Kompyte](https://www.gane.ai/index/gtm/vendors/kompyte/index.md) | 2% | 0% | 16 |
| 12 | [Visualping](https://www.gane.ai/index/gtm/vendors/visualping/index.md) | 2% | 0% | 13 |
| 13 | [HubSpot Marketing Hub](https://www.gane.ai/index/gtm/vendors/hubspot-marketing-hub/index.md) | 2% | 14% | 14 |
| 21 | [Crayon](https://www.gane.ai/index/gtm/vendors/crayon/index.md) | 2% | 59% | 37 |

Rank is by share of first choices among all 147 products named; products with the same share are tied, and the order among them carries no meaning. The table lists those with at least 10 labels.

## Each model's first choice on the direct prompt

- Claude Haiku 4.5: Apollo.io; alternatives 6sense, HubSpot Breeze Intelligence, HubSpot Marketing Hub, Visualping
- GPT-5.4 mini: Apollo.io; alternatives 6sense, Crunchbase, Owler
- Gemini 3.5 Flash: Apollo.io; alternatives BuiltWith, Clay, Crunchbase, Dealfront
- Perplexity Sonar: Apollo.io; alternatives Crunchbase, Semrush .Trends, Similarweb, Visualping
- Grok 4.20: Apollo.io; alternatives HubSpot Marketing Hub, Kompyte, LinkedIn Sales Navigator, Semrush .Trends
- Mistral Small: Apollo.io, Prospeo; alternatives DealSignal, Intellizence
- DeepSeek V4 Flash: Apollo.io, Similarweb; alternatives Kompyte, Semrush .Trends
- Llama 4 Maverick: Prospeo; alternatives DealSignal, HubSpot Marketing Hub, Similarweb
- Qwen 3.7 Flash: Klue; alternatives Apollo.io, Chorus by ZoomInfo, Crayon, Feedly
- Kimi K2: Apollo.io; alternatives Crunchbase, HubSpot Marketing Hub, Prospeo
- GLM 4.7 FlashX: Apollo.io; alternatives HubSpot Marketing Hub, Semrush .Trends
- MiniMax M2.5: Apollo.io, Prospeo; alternatives Crunchbase, DemandSense
- GPT-6 Luna: Similarweb; alternatives Apollo.io, SpyFu
- Muse Glimmer 30B: Similarweb; alternatives Apollo.io, Crunchbase, HubSpot Marketing Hub, Kompyte

## Sources the answers cite

72 of 84 answers came back with a source list, from 14 of 14 models. Sites named in the most answers:

- spotsaas.com: 33 answers, 43 citations
- toolradar.com: 32 answers, 51 citations
- prospeo.io: 30 answers, 37 citations
- g2.com: 27 answers, 53 citations
- marketintelligencetools.com: 19 answers, 27 citations
- smarte.pro: 16 answers, 16 citations
- userintuition.ai: 16 answers, 16 citations
- contify.com: 14 answers, 14 citations

Pages named in the most answers:

- https://spotsaas.com/list/market-intelligence-software/for-small-business (29 answers)
- https://toolradar.com/guides/best-market-intelligence-tools (25 answers)
- https://g2.com/categories/market-intelligence/small-business (17 answers)
- https://prospeo.io/s/b2b-market-intelligence-tools (16 answers)
- https://smarte.pro/blog/market-intelligence-tools (16 answers)
- https://userintuition.ai/posts/best-market-intelligence-platforms (13 answers)
- https://toolradar.com/best/market-intelligence (12 answers)
- https://dupple.com/learn/best-market-intelligence-tools (10 answers)
- https://prospeo.io/s/market-intelligence-tools (10 answers)
- https://alpha-sense.com/resources/product-articles/market-intelligence-tools (9 answers)

## Warned against

- ZoomInfo: 26 of 43 labels negative. "Why be cautious: Multiple red flags for SMBs ... cheaper alternatives (Apollo.io, Prospeo) deliver comparable data at a fraction of the cost." (DeepSeek V4 Flash, negative prompt)
- AlphaSense: 22 of 32 labels negative. "Enterprise‑Grade Competitive‑Intelligence Suites (Klue, Crayon, AlphaSense, etc.) ... these tools are overkill and usually overpriced." (GLM 4.7 FlashX, negative prompt)
- Klue: 22 of 36 labels negative. "Enterprise‑Grade Competitive‑Intelligence Suites (Klue, Crayon, AlphaSense, etc.) ... these tools are overkill and usually overpriced." (GLM 4.7 FlashX, negative prompt)
- Crayon: 22 of 37 labels negative. "You should avoid or be cautious about the following types of platforms: ### 1. Enterprise-Grade "Full Suite" Platforms Examples: Crayon, Klue, Kontist (Enterprise Tiers)" (Qwen 3.7 Flash, negative prompt)

## Movement since October 2026

Floor: 11 points of share, measured on the calibration repeat.
Same leader: Apollo.io at 39%.

- Similarweb: 0% to 9%, +9. Inside the floor by 2 points · rank 26 → 2 of 147.
- Apollo.io: 31% to 39%, +8. Inside the floor by 3 points · rank 1 of 147, unchanged.
- Semrush .Trends: 9% to 2%, −7. Inside the floor by 4 points · rank 2 → 10 of 147.
- Kompyte: 9% to 2%, −7. Inside the floor by 4 points · rank 3 → 11 of 147.
- Prospeo: 2% to 7%, +5. Inside the floor by 6 points · rank 14 → 3 of 147.
- SpyFu: 0% to 4%, +4. Inside the floor by 7 points · rank 27 → 6 of 147.
- Google Trends: 4% to 0%, −4. Inside the floor by 7 points · rank 6 → 23 of 147.
- 6sense: 4% to 0%, −4. Inside the floor by 7 points · rank 7 → 145 of 147.
- Crunchbase: 2% to 5%, +3. Inside the floor by 8 points · rank 8 → 4 of 147.
- LinkedIn Sales Navigator: 6% to 4%, −2. Inside the floor by 9 points · rank 4 → 5 of 147.
- Klue: 2% to 4%, +2. Inside the floor by 9 points · rank 24 → 9 of 147.
- Visualping: 4% to 2%, −2. Inside the floor by 9 points · rank 5 → 12 of 147.

## Record

- Method: https://www.gane.ai/index/gtm/methodology
- License: CC BY 4.0. Cite as Gane Index, November 2026 Edition, www.gane.ai/index/gtm.