# Market intelligence platforms: what AI models recommend, November 2026

Gane Index, November 2026 Edition. Asked as "market intelligence platform" and as "market and company research platform", six framings each, to fourteen models with search on, on behalf of a mid-market B2B company. Added to the November 2026 Edition. Page: https://www.gane.ai/index/gtm/gtm-data/market-intelligence/2026-11

**Standing:** Apollo.io leads with 22% of first choices; verdict contested. 50 first choices across the direct, paraphrase, budget and scale prompts.

## First-choice share

| Rank | Product | Share | Negative rate | Labels |
|---|---|---|---|---|
| 1 | [Apollo.io](https://www.gane.ai/index/gtm/vendors/apollo-io/index.md) | 22% | 3% | 30 |
| 2 | [ZoomInfo](https://www.gane.ai/index/gtm/vendors/zoominfo/index.md) | 18% | 25% | 44 |
| 3 | [Similarweb](https://www.gane.ai/index/gtm/vendors/similarweb/index.md) | 6% | 8% | 38 |
| 4 | [Crunchbase](https://www.gane.ai/index/gtm/vendors/crunchbase/index.md) | 6% | 4% | 24 |
| 5 | [AlphaSense](https://www.gane.ai/index/gtm/vendors/alphasense/index.md) | 6% | 28% | 43 |
| 6 | [HubSpot Marketing Hub](https://www.gane.ai/index/gtm/vendors/hubspot-marketing-hub/index.md) | 6% | 0% | 13 |
| 7 | [Klue](https://www.gane.ai/index/gtm/vendors/klue/index.md) | 4% | 15% | 39 |
| 8 | [Crayon](https://www.gane.ai/index/gtm/vendors/crayon/index.md) | 4% | 19% | 42 |
| 10 | [Semrush .Trends](https://www.gane.ai/index/gtm/vendors/semrush-trends/index.md) | 2% | 23% | 31 |
| 11 | [Contify](https://www.gane.ai/index/gtm/vendors/contify/index.md) | 2% | 6% | 17 |
| 13 | [CB Insights](https://www.gane.ai/index/gtm/vendors/cb-insights/index.md) | 2% | 15% | 13 |
| 24 | [Statista](https://www.gane.ai/index/gtm/vendors/statista/index.md) | 0% | 15% | 13 |

Rank is by share of first choices among all 172 products named; products with the same share are tied, and the order among them carries no meaning. The table lists those with at least 10 labels.

## Each model's first choice on the direct prompt

- Claude Haiku 4.5: ZoomInfo; alternatives Apollo.io, Bombora, Crunchbase
- GPT-5.4 mini: Contify; alternatives Klue, ZoomInfo
- Gemini 3.5 Flash: AlphaSense, HG Insights, Klue; alternatives Contify, Crayon, Demandbase, ZoomInfo
- Perplexity Sonar: ZoomInfo; alternatives Apollo.io, Crayon, Demandbase, HG Insights
- Grok 4.20: Apollo.io, ZoomInfo; alternatives Crayon, Crunchbase, HubSpot Marketing Hub, Klue
- Mistral Small: HubSpot Marketing Hub; alternatives Apollo.io, Contify, Klue, ReachStream
- DeepSeek V4 Flash: Apollo.io; alternatives 6sense, Bombora, Crayon, HubSpot Breeze Intelligence
- Llama 4 Maverick: HubSpot Marketing Hub; alternatives Apollo.io, Crayon, Prospeo, ZoomInfo
- Qwen 3.7 Flash: Apollo.io; alternatives 6sense, Bombora, Crayon, Klue
- Kimi K2: Apollo.io; alternatives HG Insights, HubSpot Marketing Hub, Klue, Similarweb
- GLM 4.7 FlashX: Apollo.io, Prospeo; alternatives HockeyStack, HubSpot Marketing Hub
- MiniMax M2.5: ZoomInfo; alternatives Crunchbase, Demandbase, HG Insights
- GPT-6 Luna: Crayon, Klue; alternatives Contify, Semrush .Trends, Similarweb
- Muse Glimmer 30B: HubSpot Marketing Hub, ZoomInfo; alternatives 6sense, Bombora, Crayon, Klue

## Sources the answers cite

71 of 84 answers came back with a source list, from 14 of 14 models. Sites named in the most answers:

- toolradar.com: 31 answers, 43 citations
- prospeo.io: 22 answers, 26 citations
- g2.com: 21 answers, 40 citations
- marketintelligencetools.com: 18 answers, 24 citations
- hginsights.com: 17 answers, 31 citations
- contify.com: 17 answers, 20 citations
- alpha-sense.com: 16 answers, 18 citations
- userintuition.ai: 16 answers, 16 citations

Pages named in the most answers:

- https://toolradar.com/guides/best-market-intelligence-tools (25 answers)
- https://prospeo.io/s/b2b-market-intelligence-tools (17 answers)
- https://smarte.pro/blog/market-intelligence-tools (14 answers)
- https://userintuition.ai/posts/best-market-intelligence-platforms (14 answers)
- https://hginsights.com/blog/top-10-b2b-market-intelligence-tools-ranked-by-data-coverage-and-accuracy (12 answers)
- https://contify.com/resources/blog/best-market-intelligence-tools (11 answers)
- https://alpha-sense.com/resources/product-articles/market-intelligence-tools (10 answers)
- https://hginsights.com/blog/best-market-intelligence-platforms-for-b2b-companies-in-2026 (10 answers)
- https://liminal.co/articles/market-intelligence-tools (10 answers)
- https://softwaresuggest.com/market-intelligence-software (10 answers)

## Warned against

- ZoomInfo: 11 of 44 labels negative. "Avoid platforms such as ZoomInfo, AlphaSense, Crayon, Klue, and 6sense until the company has a larger budget" (Perplexity Sonar, budget prompt)
- AlphaSense: 12 of 43 labels negative. "Avoid Enterprise Platforms: Tools like AlphaSense, CB Insights, Crayon, or ZoomInfo are excellent but typically start at $10,000+/year" (Qwen 3.7 Flash, budget prompt)
- Crayon: 8 of 42 labels negative. "Avoid Enterprise Platforms: Tools like AlphaSense, CB Insights, Crayon, or ZoomInfo" (Qwen 3.7 Flash, budget prompt)
- Klue: 6 of 39 labels negative. "flag them as "avoid if on a limited budget" because they typically start at $25K–$30K+ per year" (Qwen 3.7 Flash, negative prompt)

## Movement since October 2026

Floor: 11 points of share, measured on the calibration repeat.
Same leader: Apollo.io at 22%.

- ZoomInfo: 12% to 18%, +6. Inside the floor by 5 points · rank 2 of 172, unchanged.
- Apollo.io: 17% to 22%, +5. Inside the floor by 6 points · rank 1 of 172, unchanged.
- AlphaSense: 2% to 6%, +4. Inside the floor by 7 points · rank 13 → 5 of 172.
- HubSpot Marketing Hub: 2% to 6%, +4. Inside the floor by 7 points · rank 28 → 6 of 172.
- Klue: 8% to 4%, −4. Inside the floor by 7 points · rank 3 → 7 of 172.
- Similarweb: 3% to 6%, +3. Inside the floor by 8 points · rank 10 → 3 of 172.
- Crunchbase: 3% to 6%, +3. Inside the floor by 8 points · rank 8 → 4 of 172.
- Crayon: 7% to 4%, −3. Inside the floor by 8 points · rank 4 → 8 of 172.
- Contify: 0% to 2%, +2. Inside the floor by 9 points · rank 29 → 11 of 172.
- Statista: 2% to 0%, −2. Inside the floor by 9 points · rank 25 → 24 of 172.
- Semrush .Trends: 3% to 2%, −1. Inside the floor by 10 points · rank 7 → 10 of 172.
- CB Insights: 2% to 2%, ±0. Inside the floor by 11 points · rank 14 → 13 of 172.

## Record

- Method: https://www.gane.ai/index/gtm/methodology
- License: CC BY 4.0. Cite as Gane Index, November 2026 Edition, www.gane.ai/index/gtm.