# Market intelligence platforms for enterprise buyers: what AI models recommend, November 2026

Gane Index, November 2026 Edition. Asked as "market intelligence platform" and as "market and company research platform", six framings each, to fourteen models with search on, on behalf of an enterprise B2B company. Added to the November 2026 Edition. Page: https://www.gane.ai/index/gtm/gtm-data/market-intelligence/2026-11/enterprise

**Standing:** AlphaSense leads with 25% of first choices; verdict contested. 53 first choices across the direct, paraphrase, budget and scale prompts.

## First-choice share

| Rank | Product | Share | Negative rate | Labels |
|---|---|---|---|---|
| 1 | [AlphaSense](https://www.gane.ai/index/gtm/vendors/alphasense/index.md) | 25% | 18% | 56 |
| 2 | [ZoomInfo](https://www.gane.ai/index/gtm/vendors/zoominfo/index.md) | 23% | 16% | 38 |
| 3 | [Contify](https://www.gane.ai/index/gtm/vendors/contify/index.md) | 8% | 16% | 25 |
| 4 | [HG Insights](https://www.gane.ai/index/gtm/vendors/hg-insights/index.md) | 8% | 0% | 12 |
| 5 | [Crayon](https://www.gane.ai/index/gtm/vendors/crayon/index.md) | 6% | 24% | 41 |
| 6 | [Northern Light SinglePoint](https://www.gane.ai/index/gtm/vendors/northern-light-singlepoint/index.md) | 6% | 0% | 11 |
| 8 | [Demandbase](https://www.gane.ai/index/gtm/vendors/demandbase/index.md) | 2% | 14% | 14 |
| 9 | [Gartner](https://www.gane.ai/index/gtm/vendors/gartner/index.md) | 2% | 8% | 13 |
| 10 | [Market Logic](https://www.gane.ai/index/gtm/vendors/market-logic/index.md) | 2% | 0% | 12 |
| 11 | [6sense](https://www.gane.ai/index/gtm/vendors/6sense/index.md) | 2% | 15% | 13 |
| 12 | [Forrester](https://www.gane.ai/index/gtm/vendors/forrester/index.md) | 2% | 10% | 10 |
| 20 | [Similarweb](https://www.gane.ai/index/gtm/vendors/similarweb/index.md) | 0% | 14% | 28 |

Rank is by share of first choices among all 130 products named; products with the same share are tied, and the order among them carries no meaning. The table lists those with at least 10 labels.

## Each model's first choice on the direct prompt

- Claude Haiku 4.5: Crunchbase, ZoomInfo
- GPT-5.4 mini: Contify, Market Logic; alternatives AlphaSense, Crayon
- Gemini 3.5 Flash: AlphaSense, ZoomInfo; alternatives 6sense, CB Insights, Cognism, Crayon
- Perplexity Sonar: HG Insights; alternatives 6sense, AlphaSense, Demandbase, ZoomInfo
- Grok 4.20: AlphaSense; alternatives CB Insights, Crayon, Klue, ZoomInfo
- Mistral Small: Demandbase, ZoomInfo; alternatives 6sense, AlphaSense, Bombora, CB Insights
- DeepSeek V4 Flash: HG Insights, ZoomInfo; alternatives 6sense, AlphaSense, Crayon, Demandbase
- Llama 4 Maverick: HG Insights; alternatives Prospeo, ZoomInfo
- Qwen 3.7 Flash: Crayon; alternatives G2 Buyer Intent, Gong, ZoomInfo, iSpot
- Kimi K2: ZoomInfo; alternatives AlphaSense, Gartner, HG Insights
- GLM 4.7 FlashX: ZoomInfo; alternatives AlphaSense, Klue, Qualtrics, Quid
- MiniMax M2.5: 6sense, ZoomInfo; alternatives AlphaSense, HG Insights
- GPT-6 Luna: Crayon; alternatives AlphaSense, Klue
- Muse Glimmer 30B: GTM Workspace - Powered; alternatives 6sense, AlphaSense, Bombora, Demandbase

## Sources the answers cite

72 of 84 answers came back with a source list, from 14 of 14 models. Sites named in the most answers:

- g2.com: 30 answers, 51 citations
- hginsights.com: 26 answers, 51 citations
- alpha-sense.com: 26 answers, 33 citations
- contify.com: 18 answers, 22 citations
- gartner.com: 15 answers, 23 citations
- toolradar.com: 15 answers, 18 citations
- smarte.pro: 15 answers, 16 citations
- prospeo.io: 14 answers, 18 citations

Pages named in the most answers:

- https://g2.com/categories/market-intelligence/enterprise (16 answers)
- https://smarte.pro/blog/market-intelligence-tools (15 answers)
- https://quid.com/knowledge-hub/resource-library/blog/best-market-intelligence-tools (14 answers)
- https://toolradar.com/guides/best-market-intelligence-tools (14 answers)
- https://hginsights.com/blog/top-10-b2b-market-intelligence-tools-ranked-by-data-coverage-and-accuracy (12 answers)
- https://alpha-sense.com/resources/product-articles/market-intelligence-tools (11 answers)
- https://hginsights.com/blog/best-real-time-market-intelligence-platforms-for-enterprise-gtm (11 answers)
- https://hginsights.com/blog/best-market-intelligence-platforms-for-b2b-companies-in-2026 (10 answers)
- https://northernlight.com/blog/the-12-best-competitive-and-market-intelligence-platforms-in-2026 (9 answers)
- https://prospeo.io/s/b2b-market-intelligence-tools (8 answers)

## Warned against

- Crayon: 10 of 41 labels negative. "Not suitable for companies tracking many competitors or needing frequent modifications to competitor lists" (Muse Glimmer 30B, negative prompt)
- AlphaSense: 10 of 56 labels negative. "Platforms to Avoid for Your Use Case | AlphaSense | Per-seat (~$18K/yr median) | Costs scale linearly with users" (Kimi K2, budget prompt)
- Klue: 9 of 36 labels negative. "Recent security incident (Sep 2026) involved attackers stealing Salesforce data via OAuth tokens from its Battlecards app, leading Salesforce to suspend integrations." (Llama 4 Maverick, negative prompt)
- ZoomInfo: 6 of 38 labels negative. ""traditional per-seat licensing models" that are financially unpredictable and not scalable for large enterprises" (Mistral Small, negative prompt)

## Movement since October 2026

Floor: 11 points of share, measured on the calibration repeat.
New leader: ZoomInfo (25%) to AlphaSense (25%). Margin 2 points, within noise.

- AlphaSense: 17% to 25%, +8. Inside the floor by 3 points · rank 2 → 1 of 130.
- Klue: 7% to 0%, −7. Inside the floor by 4 points · rank 3 → 22 of 130.
- Northern Light SinglePoint: 2% to 6%, +4. Inside the floor by 7 points · rank 12 → 6 of 130.
- Contify: 5% to 8%, +3. Inside the floor by 8 points · rank 6 → 3 of 130.
- Gartner: 5% to 2%, −3. Inside the floor by 8 points · rank 7 → 9 of 130.
- CB Insights: 3% to 0%, −3. Inside the floor by 8 points · rank 8 → 21 of 130.
- Cognism: 3% to 0%, −3. Inside the floor by 8 points · rank 9 → 48 of 130.
- ZoomInfo: 25% to 23%, −2. Inside the floor by 9 points · rank 1 → 2 of 130.
- Demandbase: 0% to 2%, +2. Inside the floor by 9 points · rank 21 → 8 of 130.
- Market Logic: 0% to 2%, +2. Inside the floor by 9 points · rank 27 → 10 of 130.
- Similarweb: 2% to 0%, −2. Inside the floor by 9 points · rank 15 → 20 of 130.
- HG Insights: 7% to 8%, +1. Inside the floor by 10 points · rank 5 → 4 of 130.

## Record

- Method: https://www.gane.ai/index/gtm/methodology
- License: CC BY 4.0. Cite as Gane Index, November 2026 Edition, www.gane.ai/index/gtm.