# Identity resolution for enterprise buyers: what AI models recommend, November 2026

Gane Index, November 2026 Edition. Asked as "identity resolution platform" and as "customer identity matching service", six framings each, to fourteen models with search on, on behalf of an enterprise B2B company. Page: https://www.gane.ai/index/gtm/gtm-data/identity-resolution/enterprise

**Standing:** Salesforce Data Cloud leads with 40% of first choices; verdict contested. 48 first choices across the direct, paraphrase, budget and scale prompts.

## First-choice share

| Rank | Product | Share | Negative rate | Labels |
|---|---|---|---|---|
| 1 | [Salesforce Data Cloud](https://www.gane.ai/index/gtm/vendors/salesforce-data-cloud/index.md) | 40% | 16% | 51 |
| 2 | [LiveRamp Identity Resolution](https://www.gane.ai/index/gtm/vendors/liveramp-identity-resolution/index.md) | 15% | 25% | 63 |
| 3 | [Hightouch Adaptive Identity Resolution](https://www.gane.ai/index/gtm/vendors/hightouch-adaptive-identity-resolution/index.md) | 6% | 0% | 24 |
| 6 | [Informatica MDM](https://www.gane.ai/index/gtm/vendors/informatica-mdm/index.md) | 2% | 6% | 35 |
| 20 | [Amperity](https://www.gane.ai/index/gtm/vendors/amperity/index.md) | 0% | 19% | 26 |
| 21 | [Senzing](https://www.gane.ai/index/gtm/vendors/senzing/index.md) | 0% | 0% | 14 |
| 22 | [Reltio](https://www.gane.ai/index/gtm/vendors/reltio/index.md) | 0% | 14% | 14 |
| 23 | [Treasure Data](https://www.gane.ai/index/gtm/vendors/treasure-data/index.md) | 0% | 8% | 12 |
| 28 | [Tealium](https://www.gane.ai/index/gtm/vendors/tealium/index.md) | 0% | 29% | 21 |
| 72 | [Experian Identity Resolution](https://www.gane.ai/index/gtm/vendors/experian-identity-resolution/index.md) | 0% | 37% | 19 |
| 101 | [TransUnion TruAudience](https://www.gane.ai/index/gtm/vendors/transunion-truaudience/index.md) | 0% | 50% | 14 |
| 102 | [Acxiom Real Identity](https://www.gane.ai/index/gtm/vendors/acxiom-real-identity/index.md) | 0% | 45% | 20 |

Rank is by share of first choices among all 108 products named; products with the same share are tied, and the order among them carries no meaning. The table lists those with at least 10 labels.

## Each model's first choice on the direct prompt

- Claude Haiku 4.5: Warmly; alternatives Acxiom Real Identity, Hightouch Adaptive Identity Resolution, LiveRamp Identity Resolution, RB2B
- GPT-5.4 mini: Salesforce Data Cloud; alternatives Amperity, Hightouch Adaptive Identity Resolution, LiveRamp Identity Resolution, Tealium
- Gemini 3.5 Flash: ZoomInfo; alternatives 6sense, Demandbase, Dun & Bradstreet, Leadspace
- Perplexity Sonar: Hightouch Adaptive Identity Resolution; alternatives Adobe Real-Time CDP B2B Edition, Informatica MDM, LiveRamp Identity Resolution, Redpoint Identity Studio
- Grok 4.20: Dun & Bradstreet; alternatives LiveRamp Identity Resolution, Salesforce Data Cloud
- Mistral Small: Salesforce Data Cloud; alternatives LiveRamp Identity Resolution, Treasure Data Customer Data Platform
- DeepSeek V4 Flash: Dun & Bradstreet Connect; alternatives Hightouch Adaptive Identity Resolution, Informatica MDM, LiveRamp Identity Resolution, Salesforce Data Cloud
- Llama 4 Maverick: Salesforce Data Cloud; alternatives Hightouch Adaptive Identity Resolution, LiveRamp Identity Resolution, Treasure Data
- Qwen 3.7 Flash: Salesforce Data Cloud; alternatives Hightouch Adaptive Identity Resolution, Informatica MDM, LiveRamp Identity Resolution
- Kimi K2: Salesforce Data Cloud; alternatives Adobe Real-Time CDP B2B Edition, Hightouch Adaptive Identity Resolution, LiveRamp Identity Resolution
- GLM 4.7 FlashX: Salesforce Data Cloud; alternatives Informatica MDM, LiveRamp Identity Resolution, Tealium
- MiniMax M2.5: Salesforce Data Cloud; alternatives Dun & Bradstreet, Hightouch Adaptive Identity Resolution, Informatica MDM, LiveRamp Identity Resolution
- GPT-6 Luna: Demandbase; alternatives 6sense, Informatica MDM
- Muse Glimmer 30B: LiveRamp Identity Resolution, Salesforce Data Cloud; alternatives Amperity Customer Data Platform, Demandbase, Informatica MDM, RB2B

## Sources the answers cite

78 of 84 answers came back with a source list, from 14 of 14 models. Sites named in the most answers:

- gane.ai/index: 46 answers, 56 citations
- g2.com: 40 answers, 61 citations
- acxiom.com: 39 answers, 40 citations
- liveramp.com: 25 answers, 42 citations
- tilores.io: 19 answers, 21 citations
- usermaven.com: 18 answers, 18 citations
- delivr.ai: 17 answers, 23 citations
- martech.org: 17 answers, 21 citations

Pages named in the most answers:

- https://gane.ai/index/gtm/gtm-data/identity-resolution/enterprise (43 answers)
- https://acxiom.com/wp-content/uploads/2025/08/martech-intelligence-report-identity-resolution-platforms.pdf (39 answers)
- https://g2.com/categories/identity-resolution/enterprise (31 answers)
- https://usermaven.com/blog/identity-resolution-software (18 answers)
- https://tilores.io/content/best-identity-resolution-platforms-2026 (17 answers)
- https://oppora.ai/blog/identity-resolution-software (15 answers)
- https://redpointglobal.com/blog/best-identity-resolution-platforms (15 answers)
- https://delivr.ai/whitepapers/identity-resolution-vendor-landscape-2026-whitepaper.html (14 answers)
- https://liveramp.com/blog/5-considerations-for-evaluating-an-identity-resolution-tool (14 answers)
- https://winpure.com/best-identity-resolution-software (14 answers)

## Warned against

- LiveRamp Identity Resolution: 16 of 63 labels negative. "Frequently criticized for high pricing/metering, declining or inconsistent match rates... Enterprises often switch away without replacing with another dedicated identity tool." (Grok 4.20, negative prompt)
- Acxiom Real Identity: 9 of 20 labels negative. "Acxiom is one of the largest traditional data brokers and has faced persistent criticism for its data collection and sales practices" (DeepSeek V4 Flash, negative prompt)
- Experian Identity Resolution: 7 of 19 labels negative. "These are high-risk due to their core business in amassing vast third-party consumer data" (Grok 4.20, negative prompt)
- TransUnion TruAudience: 7 of 14 labels negative. "Traditional Data Bureaus/Brokers (e.g., ... TransUnion...) avoid if your enterprise prioritizes privacy-by-design" (Grok 4.20, negative prompt)

## Movement since October 2026

Floor: 11 points of share, measured on the calibration repeat.
Same leader: Salesforce Data Cloud at 40%.

- Salesforce Data Cloud: 17% to 40%, +23. Cleared the floor by 12 points · rank 1 of 108, unchanged.
- Amperity: 6% to 0%, −6. Inside the floor by 5 points · rank 4 → 20 of 108.
- Tealium: 4% to 0%, −4. Inside the floor by 7 points · rank 7 → 28 of 108.
- LiveRamp Identity Resolution: 17% to 15%, −2. Inside the floor by 9 points · rank 2 of 108, unchanged.
- Informatica MDM: 0% to 2%, +2. Inside the floor by 9 points · rank 28 → 6 of 108.
- Senzing: 2% to 0%, −2. Inside the floor by 9 points · rank 13 → 21 of 108.
- Reltio: 2% to 0%, −2. Inside the floor by 9 points · rank 12 → 22 of 108.
- Adobe Real-Time CDP: 2% to 0%, −2. Inside the floor by 9 points · rank 11 → 34 of 108.
- Twilio Segment Unify: 2% to 0%, −2. Inside the floor by 9 points · rank 27 → 103 of 108.
- mParticle IDSync: 2% to 0%, −2. Inside the floor by 9 points · rank 26 → 105 of 108.
- Hightouch Adaptive Identity Resolution: 7% to 6%, −1. Inside the floor by 10 points · rank 3 of 108, unchanged.
- Treasure Data: 0% to 0%, ±0. Inside the floor by 11 points · rank 38 → 23 of 108.

## Record

- Method: https://www.gane.ai/index/gtm/methodology
- License: CC BY 4.0. Cite as Gane Index, November 2026 Edition, www.gane.ai/index/gtm.