# Identity resolution for enterprise buyers: what AI models recommend, October 2026

Gane Index, October 2026 Edition. Asked as "identity resolution platform" and as "customer identity matching service", six framings each, to fourteen models with search on, on behalf of an enterprise B2B company. Page: https://www.gane.ai/index/gtm/gtm-data/identity-resolution/2026-10/enterprise

This is the permanent record of the October 2026 Edition, published October 1, 2026 and superseded since. The current standing: https://www.gane.ai/index/gtm/gtm-data/identity-resolution/enterprise/index.md

**Standing:** Salesforce Data Cloud (tied with LiveRamp Identity Resolution) leads with 17% of first choices; verdict contested. 54 first choices across the direct, paraphrase, budget and scale prompts.

## First-choice share

| Rank | Product | Share | Negative rate | Labels |
|---|---|---|---|---|
| 1 | [Salesforce Data Cloud](https://www.gane.ai/index/gtm/vendors/salesforce-data-cloud/index.md) | 17% | 7% | 30 |
| 2 | [LiveRamp Identity Resolution](https://www.gane.ai/index/gtm/vendors/liveramp-identity-resolution/index.md) | 17% | 30% | 50 |
| 3 | [Hightouch Adaptive Identity Resolution](https://www.gane.ai/index/gtm/vendors/hightouch-adaptive-identity-resolution/index.md) | 7% | 0% | 30 |
| 4 | [Amperity](https://www.gane.ai/index/gtm/vendors/amperity/index.md) | 6% | 16% | 25 |
| 7 | [Tealium](https://www.gane.ai/index/gtm/vendors/tealium/index.md) | 4% | 30% | 20 |
| 11 | [Adobe Real-Time CDP](https://www.gane.ai/index/gtm/vendors/adobe-real-time-cdp/index.md) | 2% | 19% | 16 |
| 26 | [mParticle IDSync](https://www.gane.ai/index/gtm/vendors/mparticle-idsync/index.md) | 2% | 64% | 11 |
| 27 | [Twilio Segment Unify](https://www.gane.ai/index/gtm/vendors/twilio-segment-unify/index.md) | 2% | 58% | 19 |
| 28 | [Informatica MDM](https://www.gane.ai/index/gtm/vendors/informatica-mdm/index.md) | 0% | 8% | 13 |
| 29 | [Experian Identity Resolution](https://www.gane.ai/index/gtm/vendors/experian-identity-resolution/index.md) | 0% | 24% | 21 |
| 30 | [TransUnion TruAudience](https://www.gane.ai/index/gtm/vendors/transunion-truaudience/index.md) | 0% | 15% | 13 |
| 33 | [Acxiom Real Identity](https://www.gane.ai/index/gtm/vendors/acxiom-real-identity/index.md) | 0% | 33% | 15 |

Rank is by share of first choices among all 97 products named; products with the same share are tied, and the order among them carries no meaning. The table lists those with at least 10 labels.

## Each model's first choice on the direct prompt

- Claude Haiku 4.5: LiveRamp Identity Resolution; alternatives Acxiom Real Identity, Hightouch Adaptive Identity Resolution, Leadspace, Warmly
- GPT-5.4 mini: Hightouch Adaptive Identity Resolution, Salesforce Data Cloud; alternatives Amperity, Tealium, Treasure Data
- Gemini 3.5 Flash: Leadspace; alternatives 6sense, Demandbase, Dun & Bradstreet, Reltio
- Perplexity Sonar: Adobe Real-Time CDP, LiveRamp Identity Resolution; alternatives Hightouch Adaptive Identity Resolution, Redpoint Identity Studio
- Grok 4.20: Salesforce Data Cloud; alternatives Amperity, Dun & Bradstreet, LiveRamp Identity Resolution, Senzing
- Mistral Small: LiveRamp Identity Resolution; alternatives Experian Identity Resolution, TransUnion TruAudience
- DeepSeek V4 Flash: Demandbase, LiveRamp Identity Resolution; alternatives 6sense, Amperity
- Llama 4 Maverick: Prospeo
- Qwen 3.7 Flash: LiveRamp Identity Resolution; alternatives Experian Identity Resolution, Hightouch Adaptive Identity Resolution, Informatica MDM, Snowflake Identity Resolution
- Kimi K2: 6sense, Demandbase; alternatives Leadspace, Reltio
- GLM 4.7 FlashX: ZoomInfo; alternatives Hightouch Adaptive Identity Resolution, InfoSum, LiveRamp Identity Resolution, Salesforce Data Cloud
- MiniMax M2.5: LiveRamp Identity Resolution; alternatives Amperity, Demandbase, Hightouch Adaptive Identity Resolution, Salesforce Data Cloud
- GPT-6 Luna: Reltio; alternatives Hightouch Adaptive Identity Resolution, Informatica MDM
- Muse Glimmer 30B: LiveRamp Identity Resolution; alternatives 6sense, Demandbase, Salesforce Data Cloud

## Sources the answers cite

81 of 84 answers came back with a source list, from 14 of 14 models. Sites named in the most answers:

- guideflow.com: 45 answers, 45 citations
- prospeo.io: 36 answers, 37 citations
- redpointglobal.com: 34 answers, 36 citations
- liveramp.com: 32 answers, 41 citations
- gane.ai/index: 30 answers, 45 citations
- devopsschool.com: 30 answers, 30 citations
- checkthat.ai: 29 answers, 29 citations
- oppora.ai: 28 answers, 28 citations

Pages named in the most answers:

- https://guideflow.com/blog/identity-resolution-software (44 answers)
- https://prospeo.io/s/identity-resolution-software (36 answers)
- https://redpointglobal.com/blog/best-identity-resolution-platforms (32 answers)
- https://devopsschool.com/blog/top-10-identity-resolution-platforms-features-pros-cons-comparison (30 answers)
- https://oppora.ai/blog/identity-resolution-software (28 answers)
- https://checkthat.ai/answers/what-are-the-best-identity-resolution-tools (25 answers)
- https://gane.ai/index/gtm/gtm-data/identity-resolution/2026-09/enterprise (23 answers)
- https://liveramp.com/blog/5-considerations-for-evaluating-an-identity-resolution-tool (22 answers)
- https://worldmetrics.org/best/identity-resolution-software (18 answers)
- https://gane.ai/index/gtm/gtm-data/identity-resolution/enterprise (17 answers)

## Warned against

- LiveRamp Identity Resolution: 15 of 50 labels negative. "Key Concern: Active regulatory scrutiny ... Partnering with platforms under regulatory attack creates inherited compliance and reputational risk" (Kimi K2, negative prompt)
- Twilio Segment Unify: 11 of 19 labels negative. "large enterprises should be cautious about—or in some cases avoid—identity resolution platforms that are part of enterprise CDPs ... such as Segment, mParticle, Tealium, and Simon Data" (Mistral Small, negative prompt)
- Tealium: 6 of 20 labels negative. "should be cautious about—or in some cases avoid—... Segment, mParticle, Tealium, and Simon Data" (Mistral Small, negative prompt)
- Experian Identity Resolution: 5 of 21 labels negative. "have active regulatory problems (LiveRamp, Experian) carry risks that may not be worth the capability they offer" (DeepSeek V4 Flash, negative prompt)

## Movement since September 2026

Floor: 11 points of share, measured on the calibration repeat.
New leader: LiveRamp Identity Resolution (25%) to Salesforce Data Cloud (19%). Margin 4 points, within noise.

- LiveRamp Identity Resolution: 25% to 15%, −10. Inside the floor by 1 point · rank 1 → 2 of 87.
- Salesforce Data Cloud: 13% to 19%, +6. Inside the floor by 5 points · rank 2 → 1 of 87.
- Hightouch Adaptive Identity Resolution: 4% to 8%, +4. Inside the floor by 7 points · rank 4 → 3 of 87.
- Amperity: 2% to 6%, +4. Inside the floor by 7 points · rank 11 → 4 of 87.
- Acxiom Real Identity: 4% to 0%, −4. Inside the floor by 7 points · rank 5 → 38 of 87.
- Demandbase: 2% to 4%, +2. Inside the floor by 9 points · rank 12 → 8 of 87.
- Adobe Real-Time CDP: 4% to 2%, −2. Inside the floor by 9 points · rank 6 → 12 of 87.
- FullContact: 0% to 2%, +2. Inside the floor by 9 points · rank 30 → 18 of 87.
- Twilio Segment Unify: 0% to 2%, +2. Inside the floor by 9 points · rank 122 → 24 of 87.
- Experian Identity Resolution: 2% to 0%, −2. Inside the floor by 9 points · rank 13 → 26 of 87.
- Tealium: 4% to 4%, ±0. Inside the floor by 11 points · rank 7 → 6 of 87.
- mParticle IDSync: 2% to 2%, ±0. Inside the floor by 11 points · rank 25 → 23 of 87.

## Record

- Method: https://www.gane.ai/index/gtm/methodology
- License: CC BY 4.0. Cite as Gane Index, October 2026 Edition, www.gane.ai/index/gtm.