# Identity resolution for enterprise buyers: what AI models recommend, September 2026 Gane Index, September 2026 Edition. Asked as "identity resolution platform" and as "customer identity matching service", six framings each, to twelve models with search on, on behalf of an enterprise B2B company. Page: https://www.gane.ai/index/gtm/gtm-data/identity-resolution/2026-09/enterprise This is the permanent record of the September 2026 Edition, published September 15, 2026 and superseded since. The current standing: https://www.gane.ai/index/gtm/gtm-data/identity-resolution/enterprise/index.md **Standing:** LiveRamp Identity Resolution leads with 25% of first choices; verdict contested. 53 first choices across the direct, paraphrase, budget and scale prompts. ## First-choice share | Rank | Product | Share | Negative rate | Labels | |---|---|---|---|---| | 1 | [LiveRamp Identity Resolution](https://www.gane.ai/index/gtm/vendors/liveramp-identity-resolution/index.md) | 25% | 24% | 49 | | 2 | [Salesforce Data Cloud](https://www.gane.ai/index/gtm/vendors/salesforce-data-cloud/index.md) | 13% | 14% | 21 | | 4 | [Hightouch Adaptive Identity Resolution](https://www.gane.ai/index/gtm/vendors/hightouch-adaptive-identity-resolution/index.md) | 4% | 4% | 28 | | 5 | [Acxiom Real Identity](https://www.gane.ai/index/gtm/vendors/acxiom-real-identity/index.md) | 4% | 14% | 21 | | 6 | [Adobe Real-Time CDP](https://www.gane.ai/index/gtm/vendors/adobe-real-time-cdp/index.md) | 4% | 10% | 10 | | 7 | [Tealium](https://www.gane.ai/index/gtm/vendors/tealium/index.md) | 4% | 27% | 26 | | 11 | [Amperity](https://www.gane.ai/index/gtm/vendors/amperity/index.md) | 2% | 17% | 23 | | 12 | [Demandbase](https://www.gane.ai/index/gtm/vendors/demandbase/index.md) | 2% | 0% | 11 | | 13 | [Experian Identity Resolution](https://www.gane.ai/index/gtm/vendors/experian-identity-resolution/index.md) | 2% | 22% | 23 | | 25 | [mParticle IDSync](https://www.gane.ai/index/gtm/vendors/mparticle-idsync/index.md) | 2% | 39% | 18 | | 26 | [TransUnion TruAudience](https://www.gane.ai/index/gtm/vendors/transunion-truaudience/index.md) | 0% | 19% | 16 | | 30 | [FullContact](https://www.gane.ai/index/gtm/vendors/fullcontact/index.md) | 0% | 10% | 10 | Rank is by share of first choices among all 123 products named; products with the same share are tied, and the order among them carries no meaning. The table lists those with at least 10 labels. ## Each model's first choice on the direct prompt - Claude Haiku 4.5: ZoomInfo; alternatives 6sense, Hightouch Adaptive Identity Resolution, Tilores - GPT-5.4 mini: Adobe Real-Time CDP B2B Edition, Salesforce Data Cloud; alternatives Tealium, Treasure Data - Gemini 3.5 Flash: LeanData; alternatives 6sense, ActionIQ, Adobe Real-Time CDP, Demandbase - Perplexity Sonar: LiveRamp Identity Resolution; alternatives Acxiom Real Identity, Adobe Real-Time CDP, Hightouch Adaptive Identity Resolution, Salesforce Data Cloud - Grok 4.20: Leadspace, ZoomInfo; alternatives Oracle Unity, Salesforce Data Cloud - Mistral Small: LiveRamp Identity Resolution; alternatives Acxiom Real Identity, Experian Identity Resolution, Hightouch Adaptive Identity Resolution, HubSpot Breeze Intelligence - DeepSeek V4 Flash: Dun & Bradstreet, LiveRamp Identity Resolution; alternatives 6sense, Amperity, Demandbase, Hightouch Adaptive Identity Resolution - Llama 4 Maverick: no first choice - Qwen 3.7 Flash: LiveRamp Identity Resolution; alternatives Loqate, Snowflake DigiTrak, Zeta Global - Kimi K2: Adobe Real-Time CDP, Salesforce Data Cloud; alternatives 6sense, Demandbase, LiveRamp Identity Resolution, ZoomInfo - GLM 4.7 FlashX: Adobe Real-Time CDP, LiveRamp Identity Resolution, Salesforce Data Cloud; alternatives Cognism, Demandbase - MiniMax M2.5: Acxiom Real Identity, LiveRamp Identity Resolution; alternatives Amperity, Leadspace ## Sources the answers cite 23 of 72 answers came back with a source list, from 4 of 12 models. Sites named in the most answers: - tilores.io: 10 answers, 14 citations - g2.com: 10 answers, 11 citations - guideflow.com: 9 answers, 9 citations - hightouch.com: 8 answers, 13 citations - liveramp.com: 7 answers, 8 citations - ciente.io: 6 answers, 7 citations - checkthat.ai: 6 answers, 6 citations - customerlabs.com: 6 answers, 6 citations Pages named in the most answers: - https://guideflow.com/blog/identity-resolution-software (8 answers) - https://tilores.io/content/best-identity-resolution-platforms-2026 (8 answers) - https://ciente.io/blogs/top-10-identity-resolution-software-solutions-of-2024 (6 answers) - https://customerlabs.com/blog/best-identity-resolution-software-tools (6 answers) - https://prospeo.io/s/identity-resolution-software (6 answers) - https://checkthat.ai/answers/what-are-the-best-identity-resolution-tools (5 answers) - https://dataladder.com/best-entity-resolution-software (5 answers) - https://devopsschool.com/blog/top-10-identity-resolution-platforms-features-pros-cons-comparison (5 answers) - https://g2.com/categories/identity-resolution/enterprise (5 answers) - https://gitnux.org/best/identity-resolution-software (4 answers) ## Warned against - Twilio Segment Unify: 9 of 19 labels negative. "Enterprise CDPs with Built-in Identity Resolution (e.g., mParticle, Segment, Tealium, Simon Data)... Vendor lock-in is high" (Grok 4.20, negative prompt) - LiveRamp Identity Resolution: 12 of 49 labels negative. "Significant regulatory and reputational risk... Your enterprise inherits reputational and compliance risk by partnering with a platform under active regulatory attack." (DeepSeek V4 Flash, negative prompt) - mParticle IDSync: 7 of 18 labels negative. "Platforms/Types to Approach with High Caution: Enterprise CDPs with Built-in Identity Resolution (e.g., mParticle, Segment, Tealium, Simon Data)" (Grok 4.20, negative prompt) - Tealium: 7 of 26 labels negative. "Segment, mParticle, Tealium, Simon Data (and similar CDPs) enforce rigid proprietary data models" (GLM 4.7 FlashX, negative prompt) ## Record - Method: https://www.gane.ai/index/gtm/methodology - License: CC BY 4.0. Cite as Gane Index, September 2026 Edition, www.gane.ai/index/gtm.