# Data enrichment for enterprise buyers: what AI models recommend, November 2026

Gane Index, November 2026 Edition. Asked as "B2B data enrichment tool" and as "lead and account enrichment service", six framings each, to fourteen models with search on, on behalf of an enterprise B2B company. Page: https://www.gane.ai/index/gtm/gtm-data/data-enrichment/2026-11/enterprise

**Standing:** ZoomInfo leads with 57% of first choices; verdict clear leader. 56 first choices across the direct, paraphrase, budget and scale prompts.

## First-choice share

| Rank | Product | Share | Negative rate | Labels |
|---|---|---|---|---|
| 1 | [ZoomInfo](https://www.gane.ai/index/gtm/vendors/zoominfo/index.md) | 57% | 24% | 68 |
| 2 | [Cognism](https://www.gane.ai/index/gtm/vendors/cognism/index.md) | 7% | 14% | 59 |
| 3 | [Clay](https://www.gane.ai/index/gtm/vendors/clay/index.md) | 7% | 23% | 48 |
| 5 | [6sense](https://www.gane.ai/index/gtm/vendors/6sense/index.md) | 4% | 13% | 23 |
| 6 | [People Data Labs](https://www.gane.ai/index/gtm/vendors/people-data-labs/index.md) | 4% | 0% | 16 |
| 7 | [Demandbase](https://www.gane.ai/index/gtm/vendors/demandbase/index.md) | 2% | 8% | 26 |
| 13 | [Lusha](https://www.gane.ai/index/gtm/vendors/lusha/index.md) | 2% | 46% | 26 |
| 14 | [Apollo.io](https://www.gane.ai/index/gtm/vendors/apollo-io/index.md) | 2% | 48% | 56 |
| 15 | [HubSpot Breeze Intelligence](https://www.gane.ai/index/gtm/vendors/hubspot-breeze-intelligence/index.md) | 0% | 24% | 46 |
| 16 | [Dun & Bradstreet](https://www.gane.ai/index/gtm/vendors/dun-bradstreet/index.md) | 0% | 8% | 12 |

Rank is by share of first choices among all 75 products named; products with the same share are tied, and the order among them carries no meaning. The table lists those with at least 10 labels.

## Each model's first choice on the direct prompt

- Claude Haiku 4.5: ZoomInfo; alternatives 6sense, Cognism, Leadspace
- GPT-5.4 mini: ZoomInfo; alternatives Apollo.io, Cognism, ZoomInfo Operations
- Gemini 3.5 Flash: Clay, ZoomInfo; alternatives 6sense, Cognism, Demandbase, Dun & Bradstreet
- Perplexity Sonar: ZoomInfo; alternatives Clay, Cognism, Demandbase
- Grok 4.20: ZoomInfo; alternatives 6sense, Apollo.io, Clay, Cognism
- Mistral Small: Leadspace, ZoomInfo; alternatives Apollo.io, HubSpot Breeze Intelligence
- DeepSeek V4 Flash: ZoomInfo; alternatives 6sense, Clay, Cognism, Demandbase
- Llama 4 Maverick: Amplemarket; alternatives Clay, Cognism, People Data Labs, ZoomInfo
- Qwen 3.7 Flash: ZoomInfo; alternatives Clay, Cognism, Demandbase, HubSpot Breeze Intelligence
- Kimi K2: Cognism, ZoomInfo; alternatives Clay, D&B Hoovers, Demandbase, HubSpot Breeze Intelligence
- GLM 4.7 FlashX: ZoomInfo; alternatives Apollo.io, Clay, Cognism, HubSpot Breeze Intelligence
- MiniMax M2.5: ZoomInfo; alternatives 6sense, Cognism, Demandbase, HubSpot Breeze Intelligence
- GPT-6 Luna: ZoomInfo; alternatives Clay, Cognism, HubSpot's built-in data enrichment
- Muse Glimmer 30B: ZoomInfo; alternatives Clay, Cognism, Databar.ai

## Sources the answers cite

75 of 84 answers came back with a source list, from 14 of 14 models. Sites named in the most answers:

- demandbase.com: 24 answers, 30 citations
- coffee.ai: 20 answers, 24 citations
- unifygtm.com: 19 answers, 24 citations
- amplemarket.com: 19 answers, 19 citations
- hginsights.com: 17 answers, 20 citations
- salespanel.io: 17 answers, 17 citations
- miniloop.ai: 15 answers, 16 citations
- crustdata.com: 14 answers, 15 citations

Pages named in the most answers:

- https://demandbase.com/blog/b2b-data-enrichment-tools (20 answers)
- https://amplemarket.com/blog/best-b2b-data-enrichment-tools (19 answers)
- https://salespanel.io/resources/data-enrichment-tools (17 answers)
- https://albato.com/blog/publications/best-data-enrichment-tools (14 answers)
- https://evaboot.com/blog/best-enterprise-crm-enrichment-solutions (13 answers)
- https://coffee.ai/articles/best-b2b-enrichment-tools-2026 (11 answers)
- https://lemlist.com/blog/data-enrichment-tools (11 answers)
- https://miniloop.ai/blog/b2b-data-enrichment (11 answers)
- https://marketintelligencetools.com/rankings/data-enrichment-tools (10 answers)
- https://crustdata.com/blog/best-b2b-data-enrichment-tools (9 answers)

## Warned against

- Apollo.io: 27 of 56 labels negative. "Apollo: It has a high bounce rate and discontinued its email warmup feature, leaving no native deliverability protection." (Llama 4 Maverick, negative prompt)
- ZoomInfo: 16 of 68 labels negative. "large enterprises should be cautious about or avoid the following B2B data enrichment tools... ZoomInfo is frequently cited for high costs" (Mistral Small, negative prompt)
- Lusha: 12 of 26 labels negative. "Tools to Avoid or Approach with High Caution - Lusha: Faced a €2 million fine ... Privacy risks are high" (Grok 4.20, negative prompt)
- Clay: 11 of 48 labels negative. "Clay: While it offers unmatched waterfall enrichment, it scores low overall due to zero engagement, zero deliverability, and unpredictable credit costs." (Llama 4 Maverick, negative prompt)

## Movement since October 2026

Floor: 11 points of share, measured on the calibration repeat.
Same leader: ZoomInfo at 57%.

- Demandbase: 9% to 2%, −7. Inside the floor by 4 points · rank 2 → 7 of 75.
- ZoomInfo: 62% to 57%, −5. Inside the floor by 6 points · rank 1 of 75, unchanged.
- Cognism: 2% to 7%, +5. Inside the floor by 6 points · rank 5 → 2 of 75.
- 6sense: 0% to 4%, +4. Inside the floor by 7 points · rank 13 → 5 of 75.
- Apollo.io: 6% to 2%, −4. Inside the floor by 7 points · rank 3 → 14 of 75.
- People Data Labs: 2% to 4%, +2. Inside the floor by 9 points · rank 6 of 75, unchanged.
- Lusha: 0% to 2%, +2. Inside the floor by 9 points · rank 52 → 13 of 75.
- Clay: 6% to 7%, +1. Inside the floor by 10 points · rank 4 → 3 of 75.
- HubSpot Breeze Intelligence: 0% to 0%, ±0. Inside the floor by 11 points · rank 14 → 15 of 75.
- Dun & Bradstreet: 0% to 0%, ±0. Inside the floor by 11 points · rank 15 → 16 of 75.

## Record

- Method: https://www.gane.ai/index/gtm/methodology
- License: CC BY 4.0. Cite as Gane Index, November 2026 Edition, www.gane.ai/index/gtm.