# Data enrichment for enterprise buyers: what AI models recommend, October 2026

Gane Index, October 2026 Edition. Asked as "B2B data enrichment tool" and as "lead and account enrichment service", six framings each, to fourteen models with search on, on behalf of an enterprise B2B company. Page: https://www.gane.ai/index/gtm/gtm-data/data-enrichment/2026-10/enterprise

This is the permanent record of the October 2026 Edition, published October 1, 2026 and superseded since. The current standing: https://www.gane.ai/index/gtm/gtm-data/data-enrichment/enterprise/index.md

**Standing:** ZoomInfo leads with 62% of first choices; verdict clear leader. 47 first choices across the direct, paraphrase, budget and scale prompts.

## First-choice share

| Rank | Product | Share | Negative rate | Labels |
|---|---|---|---|---|
| 1 | [ZoomInfo](https://www.gane.ai/index/gtm/vendors/zoominfo/index.md) | 62% | 23% | 70 |
| 2 | [Demandbase](https://www.gane.ai/index/gtm/vendors/demandbase/index.md) | 9% | 7% | 28 |
| 3 | [Apollo.io](https://www.gane.ai/index/gtm/vendors/apollo-io/index.md) | 6% | 31% | 52 |
| 4 | [Clay](https://www.gane.ai/index/gtm/vendors/clay/index.md) | 6% | 38% | 32 |
| 5 | [Cognism](https://www.gane.ai/index/gtm/vendors/cognism/index.md) | 2% | 9% | 55 |
| 6 | [People Data Labs](https://www.gane.ai/index/gtm/vendors/people-data-labs/index.md) | 2% | 0% | 11 |
| 13 | [6sense](https://www.gane.ai/index/gtm/vendors/6sense/index.md) | 0% | 19% | 27 |
| 14 | [HubSpot Breeze Intelligence](https://www.gane.ai/index/gtm/vendors/hubspot-breeze-intelligence/index.md) | 0% | 29% | 48 |
| 52 | [Lusha](https://www.gane.ai/index/gtm/vendors/lusha/index.md) | 0% | 38% | 21 |

Rank is by share of first choices among all 54 products named; products with the same share are tied, and the order among them carries no meaning. The table lists those with at least 10 labels.

## Each model's first choice on the direct prompt

- Claude Haiku 4.5: ZoomInfo; alternatives 6sense, Amplemarket, Clay, Leadspace
- GPT-5.4 mini: ZoomInfo; alternatives 6sense, Dun & Bradstreet
- Gemini 3.5 Flash: Clay, ZoomInfo; alternatives Cognism, HubSpot Breeze Intelligence, Leadspace, People Data Labs
- Perplexity Sonar: ZoomInfo; alternatives 6sense, Clay, Cognism, Demandbase
- Grok 4.20: ZoomInfo; alternatives 6sense, Apollo.io, Cognism
- Mistral Small: Demandbase, ZoomInfo; alternatives Apollo.io, HubSpot Breeze Intelligence
- DeepSeek V4 Flash: ZoomInfo; alternatives 6sense, Demandbase, HubSpot Breeze Intelligence
- Llama 4 Maverick: ZoomInfo
- Qwen 3.7 Flash: ZoomInfo; alternatives 6sense, Apollo.io, HubSpot Breeze Intelligence
- Kimi K2: ZoomInfo; alternatives 6sense, Cognism, Demandbase
- GLM 4.7 FlashX: ZoomInfo; alternatives Apollo.io, Clay, Cognism, Demandbase
- MiniMax M2.5: Demandbase, ZoomInfo; alternatives Dun & Bradstreet, HubSpot Breeze Intelligence
- GPT-6 Luna: ZoomInfo; alternatives Clay, Cognism
- Muse Glimmer 30B: ZoomInfo; alternatives Clearbit, now HubSpot Breeze Intelligence, Cognism, Unify

## Sources the answers cite

77 of 84 answers came back with a source list, from 14 of 14 models. Sites named in the most answers:

- pipeline.zoominfo.com: 47 answers, 123 citations
- demandbase.com: 41 answers, 56 citations
- amplemarket.com: 35 answers, 44 citations
- salesmotion.io: 31 answers, 42 citations
- cleanlist.ai: 29 answers, 41 citations
- cognism.com: 21 answers, 24 citations
- rb2b.com: 20 answers, 20 citations
- salesgenie.com: 19 answers, 19 citations

Pages named in the most answers:

- https://demandbase.com/blog/b2b-data-enrichment-tools (37 answers)
- https://amplemarket.com/blog/best-b2b-data-enrichment-tools (35 answers)
- https://salesmotion.io/blog/best-b2b-data-enrichment-tools (26 answers)
- https://pipeline.zoominfo.com/sales/data-enrichment-tools (25 answers)
- https://rb2b.com/learn/best-data-enrichment-tools (19 answers)
- https://pipeline.zoominfo.com/sales/data-enrichment-services-tools (18 answers)
- https://salesgenie.com/blog/best-b2b-data-enrichment-tools (17 answers)
- https://cleanlist.ai/blog/2026-03-31-best-data-enrichment-tools-2026 (15 answers)
- https://gitnux.org/service/b2b-data-enrichment (14 answers)
- https://snov.io/blog/data-enrichment-tools (14 answers)

## Warned against

- Apollo.io: 16 of 52 labels negative. "When to avoid: If you are a Fortune 2000 company needing a verified, auditable enrichment layer for your CRM, Apollo is a prospecting/sequencing tool, not a master data enrichment layer." (DeepSeek V4 Flash, negative prompt)
- ZoomInfo: 16 of 70 labels negative. "ZoomInfo – Mixed Reliability Outside North America ... When to skip ZoomInfo: If your enterprise targets international markets" (GLM 4.7 FlashX, negative prompt)
- Clay: 12 of 32 labels negative. "Clay — Credit-based with consumption that scales with data quality... a forecasting nightmare at enterprise scale." (DeepSeek V4 Flash, budget prompt)
- HubSpot Breeze Intelligence: 14 of 48 labels negative. "Clearbit (acquired & sunset): ... Clearbit was eventually shut down by Stripe, forcing enterprises to migrate massive amounts of configuration." (Qwen 3.7 Flash, negative prompt)

## Movement since September 2026

Floor: 11 points of share, measured on the calibration repeat.
Same leader: ZoomInfo at 61%.

- ZoomInfo: 46% to 61%, +15. Cleared the floor by 4 points · rank 1 of 47, unchanged.
- Demandbase: 0% to 10%, +10. Inside the floor by 1 point · rank 12 → 2 of 47.
- Cognism: 12% to 2%, −10. Inside the floor by 1 point · rank 2 → 5 of 47.
- Amplemarket: 12% to 2%, −10. Inside the floor by 1 point · rank 3 → 7 of 47.
- Clay: 7% to 5%, −2. Inside the floor by 9 points · rank 4 of 47, unchanged.
- 6sense: 2% to 0%, −2. Inside the floor by 9 points · rank 7 → 12 of 47.
- HubSpot Breeze Intelligence: 2% to 0%, −2. Inside the floor by 9 points · rank 6 → 13 of 47.
- Apollo.io: 7% to 7%, ±0. Inside the floor by 11 points · rank 5 → 3 of 47.
- Lusha: 0% to 0%, ±0. Inside the floor by 11 points · rank 58 → 46 of 47.

## Record

- Method: https://www.gane.ai/index/gtm/methodology
- License: CC BY 4.0. Cite as Gane Index, October 2026 Edition, www.gane.ai/index/gtm.