# Data clean rooms for enterprise buyers: what AI models recommend, November 2026

Gane Index, November 2026 Edition. Asked as "data clean room" and as "privacy-safe data collaboration platform", six framings each, to fourteen models with search on, on behalf of an enterprise B2B company. Added to the November 2026 Edition. Page: https://www.gane.ai/index/gtm/gtm-data/data-clean-rooms/2026-11/enterprise

**Standing:** Snowflake Data Clean Rooms leads with 52% of first choices; verdict clear leader. 52 first choices across the direct, paraphrase, budget and scale prompts.

## First-choice share

| Rank | Product | Share | Negative rate | Labels |
|---|---|---|---|---|
| 1 | [Snowflake Data Clean Rooms](https://www.gane.ai/index/gtm/vendors/snowflake-data-clean-rooms/index.md) | 52% | 11% | 56 |
| 2 | [Decentriq](https://www.gane.ai/index/gtm/vendors/decentriq/index.md) | 10% | 3% | 32 |
| 3 | [AWS Clean Rooms](https://www.gane.ai/index/gtm/vendors/aws-clean-rooms/index.md) | 6% | 14% | 51 |
| 4 | [InfoSum](https://www.gane.ai/index/gtm/vendors/infosum/index.md) | 6% | 3% | 37 |
| 5 | [Databricks Clean Rooms](https://www.gane.ai/index/gtm/vendors/databricks-clean-rooms/index.md) | 6% | 21% | 33 |
| 6 | [Google BigQuery Data Clean Rooms](https://www.gane.ai/index/gtm/vendors/google-bigquery-data-clean-rooms/index.md) | 4% | 20% | 15 |
| 15 | [LiveRamp Clean Room](https://www.gane.ai/index/gtm/vendors/liveramp-clean-room/index.md) | 0% | 6% | 35 |
| 16 | [Habu](https://www.gane.ai/index/gtm/vendors/habu/index.md) | 0% | 7% | 14 |
| 77 | [Google Ads Data Hub](https://www.gane.ai/index/gtm/vendors/google-ads-data-hub/index.md) | 0% | 48% | 21 |
| 78 | [Amazon Marketing Cloud](https://www.gane.ai/index/gtm/vendors/amazon-marketing-cloud/index.md) | 0% | 50% | 18 |
| 79 | [Meta Advanced Analytics](https://www.gane.ai/index/gtm/vendors/meta-advanced-analytics/index.md) | 0% | 67% | 12 |

Rank is by share of first choices among all 79 products named; products with the same share are tied, and the order among them carries no meaning. The table lists those with at least 10 labels.

## Each model's first choice on the direct prompt

- Claude Haiku 4.5: no first choice; alternatives AWS Clean Rooms, Databricks Clean Rooms, Decentriq, LiveRamp Clean Room
- GPT-5.4 mini: Snowflake Data Clean Rooms; alternatives AWS Clean Rooms, Azure Databricks Clean Rooms, Google BigQuery Data Clean Rooms
- Gemini 3.5 Flash: Snowflake Data Clean Rooms; alternatives AWS Clean Rooms, Databricks Clean Rooms, Decentriq, InfoSum
- Perplexity Sonar: Snowflake Data Clean Rooms; alternatives AWS Clean Rooms, Decentriq
- Grok 4.20: Snowflake Data Clean Rooms; alternatives AWS Clean Rooms, Google BigQuery Data Clean Rooms
- Mistral Small: Snowflake Data Clean Rooms; alternatives AWS Clean Rooms, InfoSum
- DeepSeek V4 Flash: Snowflake Data Clean Rooms; alternatives AWS Clean Rooms, LiveRamp Clean Room
- Llama 4 Maverick: Snowflake Data Clean Rooms
- Qwen 3.7 Flash: Snowflake Data Clean Rooms; alternatives Crossbeam, LiveRamp Clean Room
- Kimi K2: Snowflake Data Clean Rooms; alternatives AWS Clean Rooms, InfoSum, LiveRamp Clean Room
- GLM 4.7 FlashX: Snowflake Data Clean Rooms; alternatives AWS Clean Rooms, Databricks Clean Rooms, InfoSum, LiveRamp Clean Room
- MiniMax M2.5: InfoSum; alternatives AWS Clean Rooms, Google Cloud's Ads Data Hub & BigQuery Clean Rooms, Habrick, LiveRamp (now part of TransUnion) - Safe Haven
- GPT-6 Luna: Snowflake Data Clean Rooms; alternatives AWS Clean Rooms, Databricks Clean Rooms, LiveRamp Clean Room
- Muse Glimmer 30B: Snowflake Data Clean Rooms; alternatives Crossbeam

## Sources the answers cite

77 of 84 answers came back with a source list, from 14 of 14 models. Sites named in the most answers:

- decentriq.com: 39 answers, 55 citations
- liveramp.com: 34 answers, 51 citations
- gane.ai/index: 30 answers, 31 citations
- snowflake.com: 26 answers, 40 citations
- docs.snowflake.com: 25 answers, 40 citations
- aws.amazon.com: 23 answers, 37 citations
- g2.com: 21 answers, 26 citations
- forrester.com: 18 answers, 21 citations

Pages named in the most answers:

- https://gane.ai/index/gtm/gtm-data/data-clean-rooms/enterprise (29 answers)
- https://decentriq.com/article/data-clean-rooms-compared (27 answers)
- https://liveramp.com/blog/what-to-look-for-in-a-data-clean-room-provider-a-guide (24 answers)
- https://digitalapplied.com/blog/data-clean-rooms-advertising-2026-marketer-decision-guide (17 answers)
- https://data-axle.com/resources/blog/data-clean-rooms-explained-marketers (16 answers)
- https://snowflake.com/en/product/features/data-clean-rooms (16 answers)
- https://forrester.com/report/the-data-clean-room-solutions-landscape-q4-2024/RES181875 (15 answers)
- https://g2.com/categories/data-clean-room/enterprise (14 answers)
- https://docs.snowflake.com/en/user-guide/cleanrooms/about (13 answers)
- https://guideflow.com/blog/data-clean-room-software (12 answers)

## Warned against

- Meta Advanced Analytics: 8 of 12 labels negative. "Walled Garden DCRs (e.g., Google Ads Data Hub/ADH, Meta Advanced Analytics, Amazon Marketing Cloud/AMC)... Avoid if your needs involve multi-party/cross-platform analysis" (Grok 4.20, negative prompt)
- Amazon Marketing Cloud: 9 of 18 labels negative. "Walled Garden DCRs (e.g., Google Ads Data Hub/ADH, Meta Advanced Analytics, Amazon Marketing Cloud/AMC)... Avoid if your needs involve multi-party/cross-platform analysis" (Grok 4.20, negative prompt)
- Google Ads Data Hub: 10 of 21 labels negative. "Walled Garden DCRs (e.g., Google Ads Data Hub/ADH, Meta Advanced Analytics, Amazon Marketing Cloud/AMC)... Avoid if your needs involve multi-party/cross-platform analysis" (Grok 4.20, negative prompt)
- AWS Clean Rooms: 7 of 51 labels negative. "Options to Avoid for Predictability - AWS Clean Rooms: Explicitly flagged ... as one to avoid for predictable costs" (MiniMax M2.5, budget prompt)

## Movement since October 2026

Floor: 11 points of share, measured on the calibration repeat.
Same leader: Snowflake Data Clean Rooms at 52%.

- Snowflake Data Clean Rooms: 38% to 52%, +14. Cleared the floor by 3 points · rank 1 of 79, unchanged.
- LiveRamp Clean Room: 9% to 0%, −9. Inside the floor by 2 points · rank 5 → 15 of 79.
- AWS Clean Rooms: 11% to 6%, −5. Inside the floor by 6 points · rank 3 of 79, unchanged.
- InfoSum: 11% to 6%, −5. Inside the floor by 6 points · rank 4 of 79, unchanged.
- Databricks Clean Rooms: 2% to 6%, +4. Inside the floor by 7 points · rank 7 → 5 of 79.
- Google BigQuery Data Clean Rooms: 0% to 4%, +4. Inside the floor by 7 points · rank 12 → 6 of 79.
- Decentriq: 7% to 10%, +3. Inside the floor by 8 points · rank 6 → 2 of 79.
- Habu: 2% to 0%, −2. Inside the floor by 9 points · rank 8 → 16 of 79.
- Google Ads Data Hub: 0% to 0%, ±0. Inside the floor by 11 points · rank 65 → 77 of 79.
- Amazon Marketing Cloud: 0% to 0%, ±0. Inside the floor by 11 points · rank 66 → 78 of 79.
- Meta Advanced Analytics: 0% to 0%, ±0. Inside the floor by 11 points · rank 68 → 79 of 79.

## Record

- Method: https://www.gane.ai/index/gtm/methodology
- License: CC BY 4.0. Cite as Gane Index, November 2026 Edition, www.gane.ai/index/gtm.