# Data clean rooms for enterprise buyers: what AI models recommend, October 2026

Gane Index, October 2026 Edition. Asked as "data clean room" and as "privacy-safe data collaboration platform", six framings each, to fourteen models with search on, on behalf of an enterprise B2B company. Added to the October 2026 Edition on October 4, 2026. Page: https://www.gane.ai/index/gtm/gtm-data/data-clean-rooms/2026-10/enterprise

This is the permanent record of the October 2026 Edition, published October 1, 2026 and superseded since. The current standing: https://www.gane.ai/index/gtm/gtm-data/data-clean-rooms/enterprise/index.md

**Standing:** Snowflake Data Clean Rooms leads with 38% of first choices; verdict contested. 45 first choices across the direct, paraphrase, budget and scale prompts.

## First-choice share

| Rank | Product | Share | Negative rate | Labels |
|---|---|---|---|---|
| 1 | [Snowflake Data Clean Rooms](https://www.gane.ai/index/gtm/vendors/snowflake-data-clean-rooms/index.md) | 38% | 12% | 59 |
| 3 | [AWS Clean Rooms](https://www.gane.ai/index/gtm/vendors/aws-clean-rooms/index.md) | 11% | 16% | 49 |
| 4 | [InfoSum](https://www.gane.ai/index/gtm/vendors/infosum/index.md) | 11% | 17% | 42 |
| 5 | [LiveRamp Clean Room](https://www.gane.ai/index/gtm/vendors/liveramp-clean-room/index.md) | 9% | 9% | 45 |
| 6 | [Decentriq](https://www.gane.ai/index/gtm/vendors/decentriq/index.md) | 7% | 5% | 38 |
| 7 | [Databricks Clean Rooms](https://www.gane.ai/index/gtm/vendors/databricks-clean-rooms/index.md) | 2% | 17% | 36 |
| 8 | [Habu](https://www.gane.ai/index/gtm/vendors/habu/index.md) | 2% | 13% | 15 |
| 65 | [Google Ads Data Hub](https://www.gane.ai/index/gtm/vendors/google-ads-data-hub/index.md) | 0% | 44% | 18 |
| 66 | [Amazon Marketing Cloud](https://www.gane.ai/index/gtm/vendors/amazon-marketing-cloud/index.md) | 0% | 50% | 14 |
| 68 | [Meta Advanced Analytics](https://www.gane.ai/index/gtm/vendors/meta-advanced-analytics/index.md) | 0% | 60% | 10 |

Rank is by share of first choices among all 68 products named; products with the same share are tied, and the order among them carries no meaning. The table lists those with at least 10 labels.

## Each model's first choice on the direct prompt

- Claude Haiku 4.5: no first choice; alternatives AWS Clean Rooms, Decentriq, LiveRamp Clean Room, Snowflake Data Clean Rooms
- GPT-5.4 mini: AWS Clean Rooms, Snowflake Data Clean Rooms; alternatives LiveRamp Clean Room
- Gemini 3.5 Flash: Crossbeam; alternatives Decentriq, InfoSum, LiveRamp Clean Room, Snowflake Data Clean Rooms
- Perplexity Sonar: Crossbeam; alternatives AWS Clean Rooms, Databricks Clean Rooms, Decentriq, Snowflake Data Clean Rooms
- Grok 4.20: AWS Clean Rooms; alternatives Decentriq, Snowflake Clean Room
- Mistral Small: Crossbeam; alternatives Amazon Marketing Cloud, Decentriq, LiveRamp Clean Room
- DeepSeek V4 Flash: Crossbeam; alternatives Databricks Clean Rooms, Habu, InfoSum, LiveRamp Clean Room
- Llama 4 Maverick: no first choice
- Qwen 3.7 Flash: LiveRamp Clean Room; alternatives AWS Clean Rooms, Decentriq, InfoSum, Snowflake Data Clean Rooms
- Kimi K2: InfoSum; alternatives AWS Clean Rooms, LiveRamp Clean Room, Snowflake Data Clean Rooms
- GLM 4.7 FlashX: Crossbeam; alternatives AWS Clean Rooms, Ads Data Hub, Databricks Clean Rooms, Decentriq
- MiniMax M2.5: AWS Clean Rooms, LiveRamp Clean Room; alternatives Decentriq, InfoSum, Snowflake Data Clean Rooms
- GPT-6 Luna: Snowflake Data Clean Rooms; alternatives AWS Clean Rooms, Databricks Clean Rooms, LiveRamp Clean Room
- Muse Glimmer 30B: Snowflake Data Clean Rooms; alternatives AWS Clean Rooms, Habu, LiveRamp Clean Room

## Sources the answers cite

78 of 84 answers came back with a source list, from 14 of 14 models. Sites named in the most answers:

- decentriq.com: 50 answers, 77 citations
- guideflow.com: 44 answers, 46 citations
- liveramp.com: 29 answers, 42 citations
- data-axle.com: 26 answers, 27 citations
- docs.snowflake.com: 25 answers, 43 citations
- gartner.com: 25 answers, 31 citations
- digitalapplied.com: 25 answers, 25 citations
- aws.amazon.com: 22 answers, 30 citations

Pages named in the most answers:

- https://decentriq.com/article/data-clean-rooms-compared (44 answers)
- https://guideflow.com/blog/data-clean-room-software (44 answers)
- https://digitalapplied.com/blog/data-clean-rooms-advertising-2026-marketer-decision-guide (25 answers)
- https://gartner.com/reviews/market/data-clean-rooms (25 answers)
- https://data-axle.com/resources/blog/data-clean-rooms-explained-marketers (21 answers)
- https://liveramp.com/blog/what-to-look-for-in-a-data-clean-room-provider-a-guide (21 answers)
- https://dataknobs.com/data-products/secure-data-clean-rooms/data-clean-rooms.html (18 answers)
- https://media.bitpipe.com/io_31x/io_316125/item_2816271/IDC%20Marketscape%20Clean%20Rooms_US51607923e_Amazon.pdf (17 answers)
- https://us.fitgap.com/search/data-clean-room-software/enterprise (16 answers)
- https://ctacquisitions.com/data-clean-room (15 answers)

## Warned against

- Google Ads Data Hub: 8 of 18 labels negative. "The DCRs to avoid or be most cautious about are the walled-garden platforms (Google, Amazon, Meta) where the vendor has a structural conflict of interest" (DeepSeek V4 Flash, negative prompt)
- Amazon Marketing Cloud: 7 of 14 labels negative. "The DCRs to avoid or be most cautious about are the walled-garden platforms (Google, Amazon, Meta)" (DeepSeek V4 Flash, negative prompt)
- Meta Advanced Analytics: 6 of 10 labels negative. "The DCRs to avoid or be most cautious about are the walled-garden platforms (Google, Amazon, Meta)" (DeepSeek V4 Flash, negative prompt)
- AWS Clean Rooms: 8 of 49 labels negative. "Options to AVOID for Predictable Costs | AWS Clean Rooms | Usage-based pricing" (Kimi K2, budget prompt)

## Record

- Method: https://www.gane.ai/index/gtm/methodology
- License: CC BY 4.0. Cite as Gane Index, October 2026 Edition, www.gane.ai/index/gtm.