# Digital adoption and onboarding for enterprise buyers: what AI models recommend, November 2026

Gane Index, November 2026 Edition. Asked as "digital adoption platform" and as "in-product onboarding and user guidance tool", six framings each, to fourteen models with search on, on behalf of an enterprise B2B company. Page: https://www.gane.ai/index/gtm/customer/digital-adoption-and-onboarding/2026-11/enterprise

**Standing:** Whatfix leads with 40% of first choices; verdict contested. 65 first choices across the direct, paraphrase, budget and scale prompts.

## First-choice share

| Rank | Product | Share | Negative rate | Labels |
|---|---|---|---|---|
| 1 | [Whatfix](https://www.gane.ai/index/gtm/vendors/whatfix/index.md) | 40% | 12% | 75 |
| 2 | [WalkMe](https://www.gane.ai/index/gtm/vendors/walkme/index.md) | 32% | 24% | 75 |
| 3 | [Pendo](https://www.gane.ai/index/gtm/vendors/pendo/index.md) | 12% | 24% | 70 |
| 4 | [Userlane](https://www.gane.ai/index/gtm/vendors/userlane/index.md) | 6% | 27% | 22 |
| 5 | [Apty](https://www.gane.ai/index/gtm/vendors/apty/index.md) | 5% | 10% | 29 |
| 6 | [Lemon Learning](https://www.gane.ai/index/gtm/vendors/lemon-learning/index.md) | 2% | 15% | 13 |
| 7 | [Userpilot](https://www.gane.ai/index/gtm/vendors/userpilot/index.md) | 2% | 42% | 31 |
| 8 | [Appcues](https://www.gane.ai/index/gtm/vendors/appcues/index.md) | 2% | 52% | 27 |
| 9 | [Spekit](https://www.gane.ai/index/gtm/vendors/spekit/index.md) | 0% | 18% | 17 |
| 13 | [Oracle Guided Learning](https://www.gane.ai/index/gtm/vendors/oracle-guided-learning/index.md) | 0% | 27% | 11 |
| 31 | [UserGuiding](https://www.gane.ai/index/gtm/vendors/userguiding/index.md) | 0% | 40% | 10 |

Rank is by share of first choices among all 41 products named; products with the same share are tied, and the order among them carries no meaning. The table lists those with at least 10 labels.

## Each model's first choice on the direct prompt

- Claude Haiku 4.5: WalkMe, Whatfix; alternatives Appcues, Gainsight PX, Pendo, UserGuiding
- GPT-5.4 mini: Whatfix; alternatives Pendo, WalkMe
- Gemini 3.5 Flash: WalkMe; alternatives Apty, Pendo, Spekit, Whatfix
- Perplexity Sonar: Whatfix; alternatives Apty, Pendo, Userpilot, WalkMe
- Grok 4.20: Whatfix; alternatives Product Fruits, Userlane, WalkMe
- Mistral Small: Pendo, WalkMe, Whatfix
- DeepSeek V4 Flash: WalkMe, Whatfix; alternatives Pendo
- Llama 4 Maverick: no first choice
- Qwen 3.7 Flash: WalkMe; alternatives Pendo, Whatfix
- Kimi K2: WalkMe, Whatfix; alternatives Pendo
- GLM 4.7 FlashX: WalkMe; alternatives Pendo, Whatfix
- MiniMax M2.5: WalkMe, Whatfix; alternatives Pendo
- GPT-6 Luna: Whatfix; alternatives Pendo, WalkMe
- Muse Glimmer 30B: Pendo, WalkMe, Whatfix; alternatives Lemon Learning

## Sources the answers cite

77 of 84 answers came back with a source list, from 14 of 14 models. Sites named in the most answers:

- walkme.com: 49 answers, 121 citations
- whatfix.com: 44 answers, 90 citations
- pendo.io: 33 answers, 47 citations
- userpilot.com: 33 answers, 37 citations
- g2.com: 30 answers, 50 citations
- supered.io: 25 answers, 30 citations
- apty.ai: 19 answers, 30 citations
- guideflow.com: 17 answers, 24 citations

Pages named in the most answers:

- https://walkme.com/blog/digital-adoption-solutions (23 answers)
- https://userpilot.com/blog/digital-adoption-platforms (20 answers)
- https://whatfix.com/digital-adoption-platform (18 answers)
- https://walkme.com/blog/best-digital-adoption-platform (17 answers)
- https://supered.io/blog/best-digital-adoption-platforms (14 answers)
- https://supered.io/guide/digital-adoption-platform (14 answers)
- https://g2.com/categories/digital-adoption-platform (13 answers)
- https://g2.com/categories/digital-adoption-platform/enterprise (13 answers)
- https://walkme.com/wp-content/uploads/2023/11/Digital-adoption-platform-buyers-guide-WalkMe_47655376_63655dac.pdf (12 answers)
- https://guideflow.com/blog/best-digital-adoption-platforms (11 answers)

## Warned against

- WalkMe: 18 of 75 labels negative. "WalkMe: Frequently cited as having the highest risk profile for enterprises" (GLM 4.7 FlashX, negative prompt)
- Appcues: 14 of 27 labels negative. "Avoid for Internal Enterprise Use: Appcues, Userflow, Chameleon, Userpilot" (Gemini 3.5 Flash, negative prompt)
- Pendo: 17 of 70 labels negative. "When to avoid: If your enterprise deals with legacy systems, high-security needs, or broad internal tool adoption." (Grok 4.20, negative prompt)
- Userpilot: 13 of 31 labels negative. "Avoid for Internal Enterprise Use: Appcues, Userflow, Chameleon, Userpilot" (Gemini 3.5 Flash, negative prompt)

## Movement since October 2026

Floor: 11 points of share, measured on the calibration repeat.
Same leader: Whatfix at 40%.

- Whatfix: 36% to 40%, +4. Inside the floor by 7 points · rank 1 of 41, unchanged.
- WalkMe: 34% to 32%, −2. Inside the floor by 9 points · rank 2 of 41, unchanged.
- Userpilot: 4% to 2%, −2. Inside the floor by 9 points · rank 6 → 7 of 41.
- UserGuiding: 2% to 0%, −2. Inside the floor by 9 points · rank 7 → 31 of 41.
- Pendo: 11% to 12%, +1. Inside the floor by 10 points · rank 3 of 41, unchanged.
- Userlane: 7% to 6%, −1. Inside the floor by 10 points · rank 4 of 41, unchanged.
- Apty: 4% to 5%, +1. Inside the floor by 10 points · rank 5 of 41, unchanged.
- Lemon Learning: 2% to 2%, ±0. Inside the floor by 11 points · rank 8 → 6 of 41.
- Appcues: 2% to 2%, ±0. Inside the floor by 11 points · rank 9 → 8 of 41.
- Spekit: 0% to 0%, ±0. Inside the floor by 11 points · rank 10 → 9 of 41.
- Oracle Guided Learning: 0% to 0%, ±0. Inside the floor by 11 points · rank 12 → 13 of 41.

## Record

- Method: https://www.gane.ai/index/gtm/methodology
- License: CC BY 4.0. Cite as Gane Index, November 2026 Edition, www.gane.ai/index/gtm.