# Customer feedback and surveys for small business buyers: what AI models recommend, November 2026

Gane Index, November 2026 Edition. Asked as "customer feedback and survey platform" and as "NPS and customer experience survey tool", six framings each, to fourteen models with search on, on behalf of a small B2B company. Page: https://www.gane.ai/index/gtm/customer/customer-feedback-and-surveys/2026-11/smb

**Standing:** SurveyMonkey leads with 15% of first choices; verdict contested. 65 first choices across the direct, paraphrase, budget and scale prompts.

## First-choice share

| Rank | Product | Share | Negative rate | Labels |
|---|---|---|---|---|
| 1 | [SurveyMonkey](https://www.gane.ai/index/gtm/vendors/surveymonkey/index.md) | 15% | 31% | 59 |
| 2 | [Google Forms](https://www.gane.ai/index/gtm/vendors/google-forms/index.md) | 14% | 10% | 42 |
| 3 | [Delighted](https://www.gane.ai/index/gtm/vendors/delighted/index.md) | 12% | 13% | 23 |
| 4 | [Typeform](https://www.gane.ai/index/gtm/vendors/typeform/index.md) | 11% | 19% | 59 |
| 5 | [Survicate](https://www.gane.ai/index/gtm/vendors/survicate/index.md) | 11% | 5% | 37 |
| 6 | [SurveySparrow](https://www.gane.ai/index/gtm/vendors/surveysparrow/index.md) | 11% | 3% | 29 |
| 8 | [Zonka Feedback](https://www.gane.ai/index/gtm/vendors/zonka-feedback/index.md) | 3% | 7% | 15 |
| 11 | [CustomerGauge](https://www.gane.ai/index/gtm/vendors/customergauge/index.md) | 3% | 40% | 15 |
| 18 | [Jotform](https://www.gane.ai/index/gtm/vendors/jotform/index.md) | 0% | 4% | 28 |
| 19 | [Canny](https://www.gane.ai/index/gtm/vendors/canny/index.md) | 0% | 0% | 10 |
| 20 | [Hotjar](https://www.gane.ai/index/gtm/vendors/hotjar/index.md) | 0% | 8% | 12 |
| 22 | [HubSpot Service Hub](https://www.gane.ai/index/gtm/vendors/hubspot-service-hub/index.md) | 0% | 8% | 12 |

Rank is by share of first choices among all 105 products named; products with the same share are tied, and the order among them carries no meaning. The table lists those with at least 10 labels.

## Each model's first choice on the direct prompt

- Claude Haiku 4.5: CustomerGauge; alternatives Alchemer, SurveyMonkey, Zoho Survey, Zonka Feedback
- GPT-5.4 mini: Delighted, Survicate; alternatives SurveyMonkey
- Gemini 3.5 Flash: Typeform; alternatives Delighted, HubSpot Service Hub, Jotform, SurveyMonkey
- Perplexity Sonar: SurveyMonkey; alternatives Canny, Front, HubSpot Service Hub, Typeform
- Grok 4.20: SurveySparrow; alternatives CustomerGauge, Google Forms, Jotform, Survicate
- Mistral Small: SurveyMonkey, Typeform; alternatives Zonka Feedback
- DeepSeek V4 Flash: SurveySparrow; alternatives Jotform, SurveyMonkey, Typeform
- Llama 4 Maverick: surveysparrow.com
- Qwen 3.7 Flash: Survicate; alternatives Canny, HubSpot Surveys, SurveyMonkey, Typeform
- Kimi K2: Typeform, Zonka Feedback; alternatives Satismeter, Survicate
- GLM 4.7 FlashX: SurveyMonkey, Typeform; alternatives CustomerGauge, Survicate, Zonka Feedback
- MiniMax M2.5: Savio; alternatives CustomerGauge, SurveySensum, Typeform, Zonka Feedback
- GPT-6 Luna: Survicate; alternatives PostHog
- Muse Glimmer 30B: CustomerGauge; alternatives SurveyMonkey, SurveySparrow, Typeform, Zonka Feedback

## Sources the answers cite

73 of 84 answers came back with a source list, from 14 of 14 models. Sites named in the most answers:

- surveysparrow.com: 32 answers, 43 citations
- frill.co: 27 answers, 30 citations
- uschamber.com: 23 answers, 23 citations
- customergauge.com: 22 answers, 34 citations
- capterra.com: 22 answers, 32 citations
- g2.com: 19 answers, 38 citations
- smallbiztrends.com: 18 answers, 21 citations
- softwareadvice.com: 17 answers, 22 citations

Pages named in the most answers:

- https://frill.co/blog/customer-feedback-tools (25 answers)
- https://uschamber.com/co/grow/marketing/small-business-survey-tools (21 answers)
- https://customergauge.com/blog/customer-experience-survey-software (14 answers)
- https://financesonline.com/12-best-survey-software-for-small-business (10 answers)
- https://gane.ai/index/gtm/customer/customer-feedback-and-surveys/smb (10 answers)
- https://smallbiztrends.com/customer-satisfaction-survey-tool (10 answers)
- https://surveysparrow.com/blog/best-nps-software (10 answers)
- https://typeform.com/blog/customer-feedback-tools (10 answers)
- https://extend.com/post/top-customer-satisfaction-survey-software-platforms (9 answers)
- https://formgrid.com/blog/customer-feedback-survey-tools (8 answers)

## Warned against

- Qualtrics CustomerXM: 28 of 32 labels negative. "Small businesses should avoid or exercise strong caution with these platforms and categories: ... Enterprise Heavyweights (Overkill and Exorbitant) * Platforms: Qualtrics" (Gemini 3.5 Flash, negative prompt)
- SurveyMonkey: 18 of 59 labels negative. "avoid enterprise suites such as Qualtrics/Medallia and data-paywalled free tiers from SurveyMonkey/Typeform" (Muse Glimmer 30B, negative prompt)
- Medallia Experience Cloud: 14 of 15 labels negative. "Avoid heavy enterprise solutions like Qualtrics CX or Medallia unless you have dedicated operations staff to manage them." (Gemini 3.5 Flash, scale prompt)
- Typeform: 11 of 59 labels negative. "Popular Options to Avoid on a Tight Budget ... notoriously strict and expensive for small budgets" (Gemini 3.5 Flash, budget prompt)

## Movement since October 2026

Floor: 11 points of share, measured on the calibration repeat.
New leader: Google Forms (17%) to SurveyMonkey (15%). Margin 1 points, within noise.

- Tally: 9% to 3%, −6. Inside the floor by 5 points · rank 5 → 9 of 105.
- Delighted: 7% to 12%, +5. Inside the floor by 6 points · rank 8 → 3 of 105.
- SurveyMonkey: 12% to 15%, +3. Inside the floor by 8 points · rank 3 → 1 of 105.
- Google Forms: 17% to 14%, −3. Inside the floor by 8 points · rank 1 → 2 of 105.
- Survicate: 14% to 11%, −3. Inside the floor by 8 points · rank 2 → 5 of 105.
- Typeform: 9% to 11%, +2. Inside the floor by 9 points · rank 4 of 105, unchanged.
- SurveySparrow: 9% to 11%, +2. Inside the floor by 9 points · rank 6 of 105, unchanged.
- Hotjar: 2% to 0%, −2. Inside the floor by 9 points · rank 11 → 20 of 105.
- Zonka Feedback: 3% to 3%, ±0. Inside the floor by 11 points · rank 9 → 8 of 105.
- CustomerGauge: 3% to 3%, ±0. Inside the floor by 11 points · rank 10 → 11 of 105.
- Jotform: 0% to 0%, ±0. Inside the floor by 11 points · rank 17 → 18 of 105.
- Canny: 0% to 0%, ±0. Inside the floor by 11 points · rank 18 → 19 of 105.

## Record

- Method: https://www.gane.ai/index/gtm/methodology
- License: CC BY 4.0. Cite as Gane Index, November 2026 Edition, www.gane.ai/index/gtm.