# Customer feedback and surveys: what AI models recommend, November 2026

Gane Index, November 2026 Edition. Asked as "customer feedback and survey platform" and as "NPS and customer experience survey tool", six framings each, to fourteen models with search on, on behalf of a mid-market B2B company. Page: https://www.gane.ai/index/gtm/customer/customer-feedback-and-surveys/2026-11

**Standing:** CustomerGauge leads with 45% of first choices; verdict clear leader. 47 first choices across the direct, paraphrase, budget and scale prompts.

## First-choice share

| Rank | Product | Share | Negative rate | Labels |
|---|---|---|---|---|
| 1 | [CustomerGauge](https://www.gane.ai/index/gtm/vendors/customergauge/index.md) | 45% | 10% | 31 |
| 2 | [Google Forms](https://www.gane.ai/index/gtm/vendors/google-forms/index.md) | 19% | 26% | 31 |
| 3 | [Survicate](https://www.gane.ai/index/gtm/vendors/survicate/index.md) | 9% | 0% | 25 |
| 5 | [SurveyMonkey](https://www.gane.ai/index/gtm/vendors/surveymonkey/index.md) | 6% | 33% | 63 |
| 7 | [Zonka Feedback](https://www.gane.ai/index/gtm/vendors/zonka-feedback/index.md) | 2% | 0% | 24 |
| 8 | [AskNicely](https://www.gane.ai/index/gtm/vendors/asknicely/index.md) | 2% | 6% | 17 |
| 10 | [SurveySparrow](https://www.gane.ai/index/gtm/vendors/surveysparrow/index.md) | 0% | 0% | 29 |
| 11 | [Hotjar](https://www.gane.ai/index/gtm/vendors/hotjar/index.md) | 0% | 12% | 17 |
| 12 | [Typeform](https://www.gane.ai/index/gtm/vendors/typeform/index.md) | 0% | 32% | 50 |
| 14 | [Canny](https://www.gane.ai/index/gtm/vendors/canny/index.md) | 0% | 17% | 12 |
| 15 | [Jotform](https://www.gane.ai/index/gtm/vendors/jotform/index.md) | 0% | 23% | 13 |
| 18 | [Qualtrics CustomerXM](https://www.gane.ai/index/gtm/vendors/qualtrics-customerxm/index.md) | 0% | 43% | 54 |

Rank is by share of first choices among all 125 products named; products with the same share are tied, and the order among them carries no meaning. The table lists those with at least 10 labels.

## Each model's first choice on the direct prompt

- Claude Haiku 4.5: Alchemer; alternatives CustomerGauge, Perspective AI, Retently, SurveyMonkey
- GPT-5.4 mini: Alchemer; alternatives Qualtrics CustomerXM, SurveyMonkey
- Gemini 3.5 Flash: CustomerGauge; alternatives Alchemer, Questback, QuestionPro CX, Survicate
- Perplexity Sonar: CustomerGauge; alternatives GetFeedback, HubSpot Service Hub
- Grok 4.20: CustomerGauge; alternatives AskNicely, Medallia Experience Cloud, Qualtrics CustomerXM, QuestionPro
- Mistral Small: CustomerGauge; alternatives Qualtrics CustomerXM, SurveySparrow
- DeepSeek V4 Flash: CustomerGauge; alternatives Refiner, SurveyMonkey, SurveySparrow, Survicate
- Llama 4 Maverick: CustomerGauge; alternatives Medallia Experience Cloud, Qualtrics CustomerXM, SurveyMonkey, Zonka Feedback
- Qwen 3.7 Flash: CustomerGauge; alternatives Alchemer, Canny, GetFeedback, Qualtrics CustomerXM
- Kimi K2: CustomerGauge; alternatives Qualtrics CustomerXM, SurveySparrow
- GLM 4.7 FlashX: CustomerGauge, SurveyMonkey; alternatives Qualtrics CustomerXM, Typeform, Zonka Feedback
- MiniMax M2.5: CustomerGauge; alternatives SurveyMonkey
- GPT-6 Luna: Alchemer; alternatives HubSpot Service Hub, Qualtrics CustomerXM, SurveyMonkey
- Muse Glimmer 30B: CustomerGauge; alternatives SurveySparrow, Typeform

## Sources the answers cite

72 of 84 answers came back with a source list, from 14 of 14 models. Sites named in the most answers:

- customergauge.com: 29 answers, 79 citations
- capterra.com: 17 answers, 39 citations
- guideflow.com: 16 answers, 23 citations
- surveysparrow.com: 16 answers, 21 citations
- getapp.com: 14 answers, 24 citations
- g2.com: 12 answers, 25 citations
- extend.com: 12 answers, 12 citations
- surveysensum.com: 12 answers, 12 citations

Pages named in the most answers:

- https://customergauge.com/blog/customer-experience-survey-software (22 answers)
- https://guideflow.com/blog/survey-software-tools (13 answers)
- https://extend.com/post/top-customer-satisfaction-survey-software-platforms (12 answers)
- https://blog.hubspot.com/service/customer-feedback-tool (8 answers)
- https://getapp.com/customer-management-software/nps/org/mid-size-business (8 answers)
- https://thecxlead.com/tools/best-customer-survey-tools (8 answers)
- https://capterra.com/nps-software?page=2 (7 answers)
- https://customergauge.com/blog/surveymonkey-alternatives (7 answers)
- https://customergauge.com/blog/surveymonkey-vs-getfeedback (7 answers)
- https://frill.co/blog/customer-feedback-tools (7 answers)

## Warned against

- SurveyMonkey: 21 of 63 labels negative. "Platforms to Generally Avoid ... SurveyMonkey (Free Tier): While a market leader, their free tier is extremely limited" (MiniMax M2.5, negative prompt)
- Qualtrics CustomerXM: 23 of 54 labels negative. "Verdict: Avoid these unless you are an enterprise organization with a dedicated CX budget" (Gemini 3.5 Flash, negative prompt)
- Typeform: 16 of 50 labels negative. "BlockSurvey notes a 2018 security incident: "In 2018-June 27, the Spanish online survey firm's day – Typeform realized a security breach"" (Muse Glimmer 30B, negative prompt)
- Medallia Experience Cloud: 14 of 32 labels negative. "Verdict: Avoid these unless you are an enterprise organization with a dedicated CX budget" (Gemini 3.5 Flash, negative prompt)

## Movement since October 2026

Floor: 11 points of share, measured on the calibration repeat.
Same leader: CustomerGauge at 45%.

- CustomerGauge: 24% to 45%, +21. Cleared the floor by 10 points · rank 1 of 125, unchanged.
- Retently: 9% to 2%, −7. Inside the floor by 4 points · rank 3 → 9 of 125.
- SurveySparrow: 5% to 0%, −5. Inside the floor by 6 points · rank 6 → 10 of 125.
- Survicate: 5% to 9%, +4. Inside the floor by 7 points · rank 4 → 3 of 125.
- Qualtrics CustomerXM: 4% to 0%, −4. Inside the floor by 7 points · rank 10 → 18 of 125.
- Google Forms: 16% to 19%, +3. Inside the floor by 8 points · rank 2 of 125, unchanged.
- AskNicely: 4% to 2%, −2. Inside the floor by 9 points · rank 9 → 8 of 125.
- Typeform: 2% to 0%, −2. Inside the floor by 9 points · rank 12 of 125, unchanged.
- Delighted: 2% to 0%, −2. Inside the floor by 9 points · rank 19 → 73 of 125.
- SurveyMonkey: 5% to 6%, +1. Inside the floor by 10 points · rank 5 of 125, unchanged.
- Alchemer: 5% to 6%, +1. Inside the floor by 10 points · rank 7 → 6 of 125.
- Zonka Feedback: 2% to 2%, ±0. Inside the floor by 11 points · rank 11 → 7 of 125.

## Record

- Method: https://www.gane.ai/index/gtm/methodology
- License: CC BY 4.0. Cite as Gane Index, November 2026 Edition, www.gane.ai/index/gtm.