# Customer feedback and surveys for enterprise buyers: what AI models recommend, November 2026

Gane Index, November 2026 Edition. Asked as "customer feedback and survey platform" and as "NPS and customer experience survey tool", six framings each, to fourteen models with search on, on behalf of an enterprise B2B company. Page: https://www.gane.ai/index/gtm/customer/customer-feedback-and-surveys/2026-11/enterprise

**Standing:** Qualtrics CustomerXM leads with 42% of first choices; verdict clear leader. 50 first choices across the direct, paraphrase, budget and scale prompts.

## First-choice share

| Rank | Product | Share | Negative rate | Labels |
|---|---|---|---|---|
| 1 | [Qualtrics CustomerXM](https://www.gane.ai/index/gtm/vendors/qualtrics-customerxm/index.md) | 42% | 18% | 73 |
| 2 | [CustomerGauge](https://www.gane.ai/index/gtm/vendors/customergauge/index.md) | 28% | 0% | 27 |
| 3 | [Medallia Experience Cloud](https://www.gane.ai/index/gtm/vendors/medallia-experience-cloud/index.md) | 6% | 7% | 67 |
| 4 | [Alchemer](https://www.gane.ai/index/gtm/vendors/alchemer/index.md) | 4% | 5% | 19 |
| 5 | [SurveyMonkey](https://www.gane.ai/index/gtm/vendors/surveymonkey/index.md) | 4% | 41% | 54 |
| 6 | [QuestionPro](https://www.gane.ai/index/gtm/vendors/questionpro/index.md) | 2% | 0% | 11 |
| 14 | [InMoment](https://www.gane.ai/index/gtm/vendors/inmoment/index.md) | 0% | 11% | 19 |
| 79 | [Google Forms](https://www.gane.ai/index/gtm/vendors/google-forms/index.md) | 0% | 91% | 11 |
| 80 | [Typeform](https://www.gane.ai/index/gtm/vendors/typeform/index.md) | 0% | 88% | 16 |

Rank is by share of first choices among all 80 products named; products with the same share are tied, and the order among them carries no meaning. The table lists those with at least 10 labels.

## Each model's first choice on the direct prompt

- Claude Haiku 4.5: CustomerGauge; alternatives Chattermill, Medallia Experience Cloud, Qualtrics CustomerXM
- GPT-5.4 mini: Qualtrics CustomerXM; alternatives AskNicely, Delighted, Medallia Experience Cloud
- Gemini 3.5 Flash: Qualtrics CustomerXM; alternatives Alchemer, Gainsight CX, InMoment, Medallia Experience Cloud
- Perplexity Sonar: CustomerGauge, Qualtrics CustomerXM; alternatives Medallia Experience Cloud, SurveyMonkey, UserVoice
- Grok 4.20: CustomerGauge; alternatives Medallia Experience Cloud, Qualtrics CustomerXM
- Mistral Small: CustomerGauge, Qualtrics CustomerXM; alternatives Medallia Experience Cloud, UserVoice
- DeepSeek V4 Flash: CustomerGauge; alternatives Medallia Experience Cloud, Qualtrics CustomerXM
- Llama 4 Maverick: CustomerGauge; alternatives Medallia Experience Cloud, Qualtrics CustomerXM, SurveyMonkey, Zonka Feedback
- Qwen 3.7 Flash: Qualtrics CustomerXM; alternatives Delighted, Medallia Experience Cloud
- Kimi K2: CustomerGauge; alternatives Medallia Experience Cloud, Qualtrics CustomerXM, UserVoice
- GLM 4.7 FlashX: CustomerGauge; alternatives Medallia Experience Cloud, Qualtrics CustomerXM
- MiniMax M2.5: CustomerGauge; alternatives Medallia Experience Cloud, Qualtrics CustomerXM
- GPT-6 Luna: Qualtrics CustomerXM; alternatives CustomerGauge, Medallia Experience Cloud
- Muse Glimmer 30B: Qualtrics CustomerXM; alternatives CustomerGauge, Medallia Experience Cloud

## Sources the answers cite

69 of 84 answers came back with a source list, from 14 of 14 models. Sites named in the most answers:

- customergauge.com: 28 answers, 71 citations
- sprig.com: 22 answers, 34 citations
- hellocustomer.com: 21 answers, 26 citations
- qualtrics.com: 17 answers, 25 citations
- g2.com: 16 answers, 27 citations
- cleverx.com: 16 answers, 19 citations
- surveymonkey.com: 14 answers, 25 citations
- enterpret.com: 13 answers, 18 citations

Pages named in the most answers:

- https://customergauge.com/blog/customer-experience-survey-software (16 answers)
- https://sprig.com/guides/enterprise-survey-software-buyers-guide (13 answers)
- https://surveymonkey.com/product/enterprise (11 answers)
- https://cleverx.com/blog/best-enterprise-survey-software-in-2026-10-platforms-for-research-ops-teams (10 answers)
- https://frill.co/blog/enterprise-feedback-management (10 answers)
- https://hellocustomer.com/en/blog/10-best-enterprise-feedback-management-software (10 answers)
- https://proprofssurvey.com/blog/enterprise-survey-software (9 answers)
- https://hellocustomer.com/en/blog/10-best-nps-software (8 answers)
- https://surveyvista.com/best-nps-software (8 answers)
- https://mopinion.com/enterprise-feedback-management-efm-software (7 answers)

## Warned against

- SurveyMonkey: 22 of 54 labels negative. "You would typically avoid per-seat leaders such as Qualtrics CustomerXM and SurveyMonkey Enterprise when predictable total cost across thousands of creators is the primary constraint" (Muse Glimmer 30B, budget prompt)
- Qualtrics CustomerXM: 13 of 73 labels negative. "You would typically avoid per-seat leaders such as Qualtrics CustomerXM and SurveyMonkey Enterprise" (Muse Glimmer 30B, budget prompt)
- Typeform: 14 of 16 labels negative. "basic Typeform — Usually lack the depth in analytics, closed-loop, and governance for a 5k-person company." (Grok 4.20, scale prompt)
- Google Forms: 10 of 11 labels negative. "Institutional guidance is to avoid it. DCU Data Protection Unit states: "It remains the recommendation of the DCU Data Protection Unit to avoid using Google Forms"" (Muse Glimmer 30B, negative prompt)

## Movement since October 2026

Floor: 11 points of share, measured on the calibration repeat.
Same leader: Qualtrics CustomerXM at 42%.

- Medallia Experience Cloud: 11% to 6%, −5. Inside the floor by 6 points · rank 3 of 80, unchanged.
- Alchemer: 2% to 4%, +2. Inside the floor by 9 points · rank 5 → 4 of 80.
- SurveyMonkey: 6% to 4%, −2. Inside the floor by 9 points · rank 4 → 5 of 80.
- QuestionPro: 0% to 2%, +2. Inside the floor by 9 points · rank 15 → 6 of 80.
- Survicate: 2% to 0%, −2. Inside the floor by 9 points · rank 6 → 33 of 80.
- Typeform: 2% to 0%, −2. Inside the floor by 9 points · rank 12 → 80 of 80.
- Qualtrics CustomerXM: 41% to 42%, +1. Inside the floor by 10 points · rank 1 of 80, unchanged.
- CustomerGauge: 28% to 28%, ±0. Inside the floor by 11 points · rank 2 of 80, unchanged.
- InMoment: 0% to 0%, ±0. Inside the floor by 11 points · rank 13 → 14 of 80.
- Google Forms: 0% to 0%, ±0. Inside the floor by 11 points · rank 68 → 79 of 80.

## Record

- Method: https://www.gane.ai/index/gtm/methodology
- License: CC BY 4.0. Cite as Gane Index, November 2026 Edition, www.gane.ai/index/gtm.