# Customer feedback and surveys for small business buyers: what AI models recommend, October 2026

Gane Index, October 2026 Edition. Asked as "customer feedback and survey platform" and as "NPS and customer experience survey tool", six framings each, to fourteen models with search on, on behalf of a small B2B company. Page: https://www.gane.ai/index/gtm/customer/customer-feedback-and-surveys/2026-10/smb

This is the permanent record of the October 2026 Edition, published October 1, 2026 and superseded since. The current standing: https://www.gane.ai/index/gtm/customer/customer-feedback-and-surveys/smb/index.md

**Standing:** Google Forms leads with 17% of first choices; verdict contested. 58 first choices across the direct, paraphrase, budget and scale prompts.

## First-choice share

| Rank | Product | Share | Negative rate | Labels |
|---|---|---|---|---|
| 1 | [Google Forms](https://www.gane.ai/index/gtm/vendors/google-forms/index.md) | 17% | 8% | 36 |
| 2 | [Survicate](https://www.gane.ai/index/gtm/vendors/survicate/index.md) | 14% | 4% | 25 |
| 3 | [SurveyMonkey](https://www.gane.ai/index/gtm/vendors/surveymonkey/index.md) | 12% | 32% | 56 |
| 4 | [Typeform](https://www.gane.ai/index/gtm/vendors/typeform/index.md) | 9% | 23% | 52 |
| 5 | [Tally](https://www.gane.ai/index/gtm/vendors/tally/index.md) | 9% | 0% | 20 |
| 6 | [SurveySparrow](https://www.gane.ai/index/gtm/vendors/surveysparrow/index.md) | 9% | 8% | 25 |
| 8 | [Delighted](https://www.gane.ai/index/gtm/vendors/delighted/index.md) | 7% | 33% | 21 |
| 9 | [Zonka Feedback](https://www.gane.ai/index/gtm/vendors/zonka-feedback/index.md) | 3% | 0% | 16 |
| 10 | [CustomerGauge](https://www.gane.ai/index/gtm/vendors/customergauge/index.md) | 3% | 64% | 11 |
| 11 | [Hotjar](https://www.gane.ai/index/gtm/vendors/hotjar/index.md) | 2% | 0% | 14 |
| 17 | [Jotform](https://www.gane.ai/index/gtm/vendors/jotform/index.md) | 0% | 0% | 19 |
| 18 | [Canny](https://www.gane.ai/index/gtm/vendors/canny/index.md) | 0% | 0% | 14 |

Rank is by share of first choices among all 85 products named; products with the same share are tied, and the order among them carries no meaning. The table lists those with at least 10 labels.

## Each model's first choice on the direct prompt

- Claude Haiku 4.5: CustomerGauge; alternatives Alchemer, SurveyMonkey, Survicate, Typeform
- GPT-5.4 mini: SurveyMonkey; alternatives Alchemer, AskNicely, GetFeedback
- Gemini 3.5 Flash: Survicate; alternatives HubSpot Service Hub, Refiner, Tally
- Perplexity Sonar: SurveySparrow; alternatives Canny, HubSpot Service Hub, SurveySensum, Typeform
- Grok 4.20: SurveyMonkey; alternatives Google Forms, Survicate, Typeform, Zonka Feedback
- Mistral Small: SurveyMonkey, Zonka Feedback; alternatives QuestionPro, SurveySparrow
- DeepSeek V4 Flash: SurveyMonkey, Typeform; alternatives Jotform, Refiner, SurveySparrow, Zonka Feedback
- Llama 4 Maverick: Delighted; alternatives SurveyMonkey
- Qwen 3.7 Flash: Typeform; alternatives Delighted, Hotjar, HubSpot Surveys, Tally
- Kimi K2: AskNicely, Survicate; alternatives Refiner, Typeform
- GLM 4.7 FlashX: Survicate, Zonka Feedback; alternatives HubSpot Service Hub, SurveyMonkey, Typeform
- MiniMax M2.5: Typeform; alternatives Frill, Google Forms, HubSpot Forms & Surveys, Retently
- GPT-6 Luna: Survicate; alternatives HubSpot Service Hub, Typeform
- Muse Glimmer 30B: CustomerGauge, SurveyMonkey; alternatives GetFeedback, Typeform, Zonka Feedback

## Sources the answers cite

75 of 84 answers came back with a source list, from 14 of 14 models. Sites named in the most answers:

- guideflow.com: 47 answers, 71 citations
- surveysparrow.com: 33 answers, 44 citations
- blog.hubspot.com: 32 answers, 34 citations
- survicate.com: 28 answers, 38 citations
- zonkafeedback.com: 27 answers, 34 citations
- typeform.com: 27 answers, 33 citations
- customergauge.com: 22 answers, 47 citations
- learn.g2.com: 19 answers, 25 citations

Pages named in the most answers:

- https://guideflow.com/blog/survey-software-tools (31 answers)
- https://guideflow.com/blog/customer-feedback-tools (27 answers)
- https://blog.hubspot.com/service/customer-feedback-tool (21 answers)
- https://survicate.com/blog/customer-feedback-tools (21 answers)
- https://featureupvote.com/blog/customer-feedback-tools (18 answers)
- https://typeform.com/blog/customer-feedback-tools (18 answers)
- https://surveysparrow.com/blog/top-customer-feedback-tools (14 answers)
- https://uschamber.com/co/grow/marketing/small-business-survey-tools (14 answers)
- https://frill.co/blog/customer-feedback-software (13 answers)
- https://yellow.ai/customer-feedback-platform (13 answers)

## Warned against

- SurveyMonkey: 18 of 56 labels negative. "The biggest trap to avoid is signing up for a "free" tier on legacy platforms (like SurveyMonkey or Typeform), only to find your data locked behind a steep paywall" (Gemini 3.5 Flash, budget prompt)
- Qualtrics CustomerXM: 17 of 24 labels negative. "Avoid giant enterprise suites like Qualtrics or Medallia. They require dedicated administrators, months of implementation, and five-to-six-figure budgets." (Gemini 3.5 Flash, scale prompt)
- Typeform: 12 of 52 labels negative. "The biggest trap to avoid is signing up for a "free" tier on legacy platforms (like SurveyMonkey or Typeform)" (Gemini 3.5 Flash, budget prompt)
- Delighted: 7 of 21 labels negative. "Delighted shut down on June 30, 2026 (Qualtrics sunset it). Many users were forced to migrate." (DeepSeek V4 Flash, scale prompt)

## Movement since September 2026

Floor: 11 points of share, measured on the calibration repeat.
New leader: Survicate (19%) to Google Forms (18%). Margin 4 points, within noise.

- Delighted: 0% to 8%, +8. Inside the floor by 3 points · rank 70 → 6 of 83.
- Survicate: 19% to 14%, −5. Inside the floor by 6 points · rank 1 → 2 of 83.
- Retently: 9% to 4%, −5. Inside the floor by 6 points · rank 6 → 9 of 83.
- SurveyMonkey: 9% to 12%, +3. Inside the floor by 8 points · rank 5 → 3 of 83.
- Zonka Feedback: 2% to 4%, +2. Inside the floor by 9 points · rank 9 → 8 of 83.
- Hotjar: 0% to 2%, +2. Inside the floor by 9 points · rank 16 → 10 of 83.
- AskNicely: 0% to 2%, +2. Inside the floor by 9 points · rank 22 → 13 of 83.
- CustomerGauge: 4% to 2%, −2. Inside the floor by 9 points · rank 8 → 16 of 83.
- Google Forms: 19% to 18%, −1. Inside the floor by 10 points · rank 2 → 1 of 83.
- Typeform: 11% to 10%, −1. Inside the floor by 10 points · rank 3 → 4 of 83.
- SurveySparrow: 9% to 10%, +1. Inside the floor by 10 points · rank 4 → 5 of 83.
- Tally: 7% to 6%, −1. Inside the floor by 10 points · rank 7 of 83, unchanged.

## Record

- Method: https://www.gane.ai/index/gtm/methodology
- License: CC BY 4.0. Cite as Gane Index, October 2026 Edition, www.gane.ai/index/gtm.