# Customer feedback and surveys: what AI models recommend, October 2026

Gane Index, October 2026 Edition. Asked as "customer feedback and survey platform" and as "NPS and customer experience survey tool", six framings each, to fourteen models with search on, on behalf of a mid-market B2B company. Page: https://www.gane.ai/index/gtm/customer/customer-feedback-and-surveys/2026-10

This is the permanent record of the October 2026 Edition, published October 1, 2026 and superseded since. The current standing: https://www.gane.ai/index/gtm/customer/customer-feedback-and-surveys/index.md

**Standing:** CustomerGauge leads with 24% of first choices; verdict contested. 55 first choices across the direct, paraphrase, budget and scale prompts.

## First-choice share

| Rank | Product | Share | Negative rate | Labels |
|---|---|---|---|---|
| 1 | [CustomerGauge](https://www.gane.ai/index/gtm/vendors/customergauge/index.md) | 24% | 5% | 22 |
| 2 | [Google Forms](https://www.gane.ai/index/gtm/vendors/google-forms/index.md) | 16% | 18% | 28 |
| 3 | [Retently](https://www.gane.ai/index/gtm/vendors/retently/index.md) | 9% | 0% | 11 |
| 4 | [Survicate](https://www.gane.ai/index/gtm/vendors/survicate/index.md) | 5% | 0% | 25 |
| 5 | [SurveyMonkey](https://www.gane.ai/index/gtm/vendors/surveymonkey/index.md) | 5% | 26% | 54 |
| 6 | [SurveySparrow](https://www.gane.ai/index/gtm/vendors/surveysparrow/index.md) | 5% | 0% | 19 |
| 7 | [Alchemer](https://www.gane.ai/index/gtm/vendors/alchemer/index.md) | 5% | 0% | 15 |
| 9 | [AskNicely](https://www.gane.ai/index/gtm/vendors/asknicely/index.md) | 4% | 0% | 12 |
| 10 | [Qualtrics CustomerXM](https://www.gane.ai/index/gtm/vendors/qualtrics-customerxm/index.md) | 4% | 52% | 54 |
| 11 | [Zonka Feedback](https://www.gane.ai/index/gtm/vendors/zonka-feedback/index.md) | 2% | 3% | 30 |
| 12 | [Typeform](https://www.gane.ai/index/gtm/vendors/typeform/index.md) | 2% | 35% | 43 |
| 19 | [Delighted](https://www.gane.ai/index/gtm/vendors/delighted/index.md) | 2% | 44% | 18 |

Rank is by share of first choices among all 84 products named; products with the same share are tied, and the order among them carries no meaning. The table lists those with at least 10 labels.

## Each model's first choice on the direct prompt

- Claude Haiku 4.5: Helply; alternatives Alchemer, Perspective AI, SurveySparrow, Survicate
- GPT-5.4 mini: Qualtrics CustomerXM, Survicate; alternatives CustomerGauge
- Gemini 3.5 Flash: CustomerGauge, Survicate; alternatives AskNicely, Refiner
- Perplexity Sonar: CustomerGauge; alternatives Alchemer, Chattermill, SurveySensum, Zonka Feedback
- Grok 4.20: SurveyMonkey; alternatives Alchemer, Canny, Qualtrics CustomerXM, Refiner
- Mistral Small: Perspective AI; alternatives CustomerGauge, SurveyMonkey, Typeform
- DeepSeek V4 Flash: Alchemer; alternatives CustomerGauge, SurveyMonkey, Survicate
- Llama 4 Maverick: CustomerGauge; alternatives Qualtrics CustomerXM, SurveyMonkey, Zonka Feedback
- Qwen 3.7 Flash: CustomerGauge; alternatives GetFeedback, SurveyMonkey, Zonka Feedback
- Kimi K2: Alchemer, CustomerGauge; alternatives Retently, SurveyMonkey
- GLM 4.7 FlashX: CustomerGauge; alternatives Alchemer, Chattermill, Zonka Feedback
- MiniMax M2.5: SurveyMonkey, Typeform; alternatives CustomerGauge, Qualaroo, Zonka Feedback
- GPT-6 Luna: Alchemer; alternatives AskNicely, HubSpot Service Hub, SurveyMonkey
- Muse Glimmer 30B: CustomerGauge; alternatives SurveyMonkey, Survicate, Zonka Feedback

## Sources the answers cite

79 of 84 answers came back with a source list, from 14 of 14 models. Sites named in the most answers:

- guideflow.com: 44 answers, 62 citations
- typeform.com: 34 answers, 41 citations
- chattermill.com: 30 answers, 40 citations
- blog.hubspot.com: 28 answers, 29 citations
- survicate.com: 26 answers, 32 citations
- zonkafeedback.com: 25 answers, 32 citations
- surveysparrow.com: 22 answers, 28 citations
- customergauge.com: 18 answers, 40 citations

Pages named in the most answers:

- https://guideflow.com/blog/survey-software-tools (33 answers)
- https://guideflow.com/blog/customer-feedback-tools (22 answers)
- https://typeform.com/blog/customer-feedback-tools (21 answers)
- https://featureupvote.com/blog/customer-feedback-tools (18 answers)
- https://blog.hubspot.com/service/customer-feedback-tool (17 answers)
- https://frill.co/blog/customer-feedback-software (17 answers)
- https://typeform.com/blog/customer-satisfaction-survey-tools-ranked (14 answers)
- https://blog.hubspot.com/service/nps-survey-tools (11 answers)
- https://survicate.com/blog/customer-feedback-tools (11 answers)
- https://chattermill.com/blog/customer-feedback-analysis-tools (10 answers)

## Warned against

- Qualtrics CustomerXM: 28 of 54 labels negative. "Avoid this if you are a small-to-mid-sized business or a startup. It is generally overkill and financially prohibitive for most teams." (GLM 4.7 FlashX, negative prompt)
- SurveyMonkey: 14 of 54 labels negative. "businesses often migrate away from SurveyMonkey for three critical reasons: Aggressive Cost Scaling... Data Privacy Concerns" (Qwen 3.7 Flash, negative prompt)
- Typeform: 15 of 43 labels negative. "Why to Skip ... not purpose-built for B2B account-level NPS tracking" (DeepSeek V4 Flash, paraphrase prompt)
- Delighted: 8 of 18 labels negative. "Qualtrics officially shut down the Delighted platform on June 30, 2026, so it is no longer an option." (Gemini 3.5 Flash, paraphrase prompt)

## Movement since September 2026

Floor: 11 points of share, measured on the calibration repeat.
New leader: Google Forms (15%) to CustomerGauge (22%). Margin 6 points, within noise.

- CustomerGauge: 13% to 22%, +9. Inside the floor by 2 points · rank 2 → 1 of 81.
- Medallia Experience Cloud: 4% to 0%, −4. Inside the floor by 7 points · rank 10 → 74 of 81.
- SurveyMonkey: 4% to 6%, +2. Inside the floor by 9 points · rank 9 → 6 of 81.
- Alchemer: 2% to 4%, +2. Inside the floor by 9 points · rank 14 → 7 of 81.
- Typeform: 0% to 2%, +2. Inside the floor by 9 points · rank 27 → 11 of 81.
- AskNicely: 4% to 2%, −2. Inside the floor by 9 points · rank 7 → 12 of 81.
- Delighted: 4% to 2%, −2. Inside the floor by 9 points · rank 11 → 19 of 81.
- Canny: 2% to 0%, −2. Inside the floor by 9 points · rank 12 → 22 of 81.
- InMoment: 2% to 0%, −2. Inside the floor by 9 points · rank 26 → 32 of 81.
- Google Forms: 15% to 16%, +1. Inside the floor by 10 points · rank 1 → 2 of 81.
- Retently: 9% to 10%, +1. Inside the floor by 10 points · rank 3 of 81, unchanged.
- Survicate: 7% to 6%, −1. Inside the floor by 10 points · rank 4 of 81, unchanged.

## Record

- Method: https://www.gane.ai/index/gtm/methodology
- License: CC BY 4.0. Cite as Gane Index, October 2026 Edition, www.gane.ai/index/gtm.